mobile marketing tips for the health & wellness industry
TRANSCRIPT
FROM HEALTHCARE TO SELF-CARE
FITNESS (ON-DEMAND)
CONNECTIVITY BECOMES MAINSTREAM
MOBILE INTEGRATION WITH OTHER APPS
OPTIMIZE FOR THE MOBILE EXPERIENCE
Mobile Marketingfor the Health amp Wellness Industry
1
2
3
4
5
by KARA DAKE
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 2
Up from a $4 bln market in 2014 the Health app market is anticipated to be $64 bln in 2015 and more than double
than that at $135 bln in 2016 Until recently adoption in the mo-bile space has been driven by health amp wellness early adopters The popularity of downloading fitness-related apps plus the 2015 launch of Applersquos Health Kit and Google Fit mobile is now reaching the patient population and moving mainstream While there are now more than 1000000 mobile apps in the health and fitness categories for iOS and Android more than
70 of all mobile health developers have less than 50000 downloads for their apps This article will highlight key mo-bile trends and offer marketing strategies to stay relevant and increase app engagement and retention in the fast-evolving health amp wellness industry
MOBILE MARKETING FOR THE HEALTH amp WELLNESS INDUSTRY
$4 bln market in 2
$4BLN $135
BLN
2014
2016
Until recently adoption in the mobile space has been driven by health amp wellness early adopters
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 3
Health care patients and fitness enthusiasts are utili-zing mobile apps for a variety of uses including moni-
toring their heart rates blood glucose levels sleep weight and additional fitness tracking As roughly 75 of heal-th care costs are due to chronic illness health care provi-ders are moving towards personal lifestyle management and preventive self-care to manage these costs and im-prove wellness The American Academy of Family Practi-ce is using the tagline HealthIsPrimary that translates to
self-care being at the core of healthcare Currently the suc-cess of self-care solely relies on onersquos personal motivation Healthcare and mobile fitness marketers must offer ways to empower and engage their users with tools such as re-minder push notifications ldquobuddyrdquo and group tracking in-app messaging and gamified points and reward systems
FROM HEALTHcARE TO SELF-cARE
Currently the success of self-care solely relies on onersquos personal motivation
Keep up thegood work
75cHRONIcILLNESS cOSTS
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 4
Over the past few years we have seen the steady increase of wristband fitness trackers from Jawbone to Fitbit Recent-ly wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more One unique wearable from Google is a partnership with Novartis to create smart
contact lenses that monitor glucose levels in onersquos tears Per-haps we could call this a ldquoseeablerdquo New biometric shirts can track heart rate and respiration and smart socks give users advice on how to improve technique are also now available As healthcare continues to focus on providing tools and te-chnology to managing onersquos health developers should look ahead of just collecting user data and to empower the user to utilize this data to improve their health
Recently wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 5
As the landscape is moving towards on-demand everything fitness fans are now bringing their workouts
home Handstand amp Vint are apps that allow users to book trainers and yoga instructors to lead home training sessions NBCrsquos Radius fitness channel is positioning itself to be a fu-
ll-scale fitness media brand as it takes fitness content to TV and mobile platforms and has partnerships with fitness apps such as Jawbone Misfit amp Polar Nutrition and health coa-ching are also available on-demand through apps like Rise that offer personalized health coaching
FITNESS (ON-DEMAND)
Nutrition and health coaching are also available on-demand through apps like Rise that offer personalized health coaching
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 6
Fitness apps currently make up the highest percentage of the mobile health app marketplace A recent survey
found that shortly health monitoring and consultation apps will become the most popular apps As health care providers costs increase due to an aging population coupled with the recently launched Affordable Healthcare Act mobile apps can reduce costs with remote consultations and aid in ma-nagement and treatment of chronic health issues MDLive
and Walgreens recently partnered to offer physical consul-tations via mobile Also remote dermatology screening app MoleScope allows users to submit pictures of skin issues to specialists to determine if treatment is required These types of tools can speed up physician amp specialist care boost pa-tient loyalty and reduce treatment costs
cONNEcTIvITY BEcOMES MAINSTREAM
A recent survey found that shortly heal-th monitoring and consultation apps will become the most popular apps
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 2
Up from a $4 bln market in 2014 the Health app market is anticipated to be $64 bln in 2015 and more than double
than that at $135 bln in 2016 Until recently adoption in the mo-bile space has been driven by health amp wellness early adopters The popularity of downloading fitness-related apps plus the 2015 launch of Applersquos Health Kit and Google Fit mobile is now reaching the patient population and moving mainstream While there are now more than 1000000 mobile apps in the health and fitness categories for iOS and Android more than
70 of all mobile health developers have less than 50000 downloads for their apps This article will highlight key mo-bile trends and offer marketing strategies to stay relevant and increase app engagement and retention in the fast-evolving health amp wellness industry
MOBILE MARKETING FOR THE HEALTH amp WELLNESS INDUSTRY
$4 bln market in 2
$4BLN $135
BLN
2014
2016
Until recently adoption in the mobile space has been driven by health amp wellness early adopters
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 3
Health care patients and fitness enthusiasts are utili-zing mobile apps for a variety of uses including moni-
toring their heart rates blood glucose levels sleep weight and additional fitness tracking As roughly 75 of heal-th care costs are due to chronic illness health care provi-ders are moving towards personal lifestyle management and preventive self-care to manage these costs and im-prove wellness The American Academy of Family Practi-ce is using the tagline HealthIsPrimary that translates to
self-care being at the core of healthcare Currently the suc-cess of self-care solely relies on onersquos personal motivation Healthcare and mobile fitness marketers must offer ways to empower and engage their users with tools such as re-minder push notifications ldquobuddyrdquo and group tracking in-app messaging and gamified points and reward systems
FROM HEALTHcARE TO SELF-cARE
Currently the success of self-care solely relies on onersquos personal motivation
Keep up thegood work
75cHRONIcILLNESS cOSTS
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 4
Over the past few years we have seen the steady increase of wristband fitness trackers from Jawbone to Fitbit Recent-ly wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more One unique wearable from Google is a partnership with Novartis to create smart
contact lenses that monitor glucose levels in onersquos tears Per-haps we could call this a ldquoseeablerdquo New biometric shirts can track heart rate and respiration and smart socks give users advice on how to improve technique are also now available As healthcare continues to focus on providing tools and te-chnology to managing onersquos health developers should look ahead of just collecting user data and to empower the user to utilize this data to improve their health
Recently wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 5
As the landscape is moving towards on-demand everything fitness fans are now bringing their workouts
home Handstand amp Vint are apps that allow users to book trainers and yoga instructors to lead home training sessions NBCrsquos Radius fitness channel is positioning itself to be a fu-
ll-scale fitness media brand as it takes fitness content to TV and mobile platforms and has partnerships with fitness apps such as Jawbone Misfit amp Polar Nutrition and health coa-ching are also available on-demand through apps like Rise that offer personalized health coaching
FITNESS (ON-DEMAND)
Nutrition and health coaching are also available on-demand through apps like Rise that offer personalized health coaching
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 6
Fitness apps currently make up the highest percentage of the mobile health app marketplace A recent survey
found that shortly health monitoring and consultation apps will become the most popular apps As health care providers costs increase due to an aging population coupled with the recently launched Affordable Healthcare Act mobile apps can reduce costs with remote consultations and aid in ma-nagement and treatment of chronic health issues MDLive
and Walgreens recently partnered to offer physical consul-tations via mobile Also remote dermatology screening app MoleScope allows users to submit pictures of skin issues to specialists to determine if treatment is required These types of tools can speed up physician amp specialist care boost pa-tient loyalty and reduce treatment costs
cONNEcTIvITY BEcOMES MAINSTREAM
A recent survey found that shortly heal-th monitoring and consultation apps will become the most popular apps
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 3
Health care patients and fitness enthusiasts are utili-zing mobile apps for a variety of uses including moni-
toring their heart rates blood glucose levels sleep weight and additional fitness tracking As roughly 75 of heal-th care costs are due to chronic illness health care provi-ders are moving towards personal lifestyle management and preventive self-care to manage these costs and im-prove wellness The American Academy of Family Practi-ce is using the tagline HealthIsPrimary that translates to
self-care being at the core of healthcare Currently the suc-cess of self-care solely relies on onersquos personal motivation Healthcare and mobile fitness marketers must offer ways to empower and engage their users with tools such as re-minder push notifications ldquobuddyrdquo and group tracking in-app messaging and gamified points and reward systems
FROM HEALTHcARE TO SELF-cARE
Currently the success of self-care solely relies on onersquos personal motivation
Keep up thegood work
75cHRONIcILLNESS cOSTS
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 4
Over the past few years we have seen the steady increase of wristband fitness trackers from Jawbone to Fitbit Recent-ly wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more One unique wearable from Google is a partnership with Novartis to create smart
contact lenses that monitor glucose levels in onersquos tears Per-haps we could call this a ldquoseeablerdquo New biometric shirts can track heart rate and respiration and smart socks give users advice on how to improve technique are also now available As healthcare continues to focus on providing tools and te-chnology to managing onersquos health developers should look ahead of just collecting user data and to empower the user to utilize this data to improve their health
Recently wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 5
As the landscape is moving towards on-demand everything fitness fans are now bringing their workouts
home Handstand amp Vint are apps that allow users to book trainers and yoga instructors to lead home training sessions NBCrsquos Radius fitness channel is positioning itself to be a fu-
ll-scale fitness media brand as it takes fitness content to TV and mobile platforms and has partnerships with fitness apps such as Jawbone Misfit amp Polar Nutrition and health coa-ching are also available on-demand through apps like Rise that offer personalized health coaching
FITNESS (ON-DEMAND)
Nutrition and health coaching are also available on-demand through apps like Rise that offer personalized health coaching
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 6
Fitness apps currently make up the highest percentage of the mobile health app marketplace A recent survey
found that shortly health monitoring and consultation apps will become the most popular apps As health care providers costs increase due to an aging population coupled with the recently launched Affordable Healthcare Act mobile apps can reduce costs with remote consultations and aid in ma-nagement and treatment of chronic health issues MDLive
and Walgreens recently partnered to offer physical consul-tations via mobile Also remote dermatology screening app MoleScope allows users to submit pictures of skin issues to specialists to determine if treatment is required These types of tools can speed up physician amp specialist care boost pa-tient loyalty and reduce treatment costs
cONNEcTIvITY BEcOMES MAINSTREAM
A recent survey found that shortly heal-th monitoring and consultation apps will become the most popular apps
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 4
Over the past few years we have seen the steady increase of wristband fitness trackers from Jawbone to Fitbit Recent-ly wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more One unique wearable from Google is a partnership with Novartis to create smart
contact lenses that monitor glucose levels in onersquos tears Per-haps we could call this a ldquoseeablerdquo New biometric shirts can track heart rate and respiration and smart socks give users advice on how to improve technique are also now available As healthcare continues to focus on providing tools and te-chnology to managing onersquos health developers should look ahead of just collecting user data and to empower the user to utilize this data to improve their health
Recently wersquove moved beyond the wrist in to ldquohearablesrdquo (the new ldquowearablerdquo) which are ear sensor devices that measure pulse heart rate blood pressure and more
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 5
As the landscape is moving towards on-demand everything fitness fans are now bringing their workouts
home Handstand amp Vint are apps that allow users to book trainers and yoga instructors to lead home training sessions NBCrsquos Radius fitness channel is positioning itself to be a fu-
ll-scale fitness media brand as it takes fitness content to TV and mobile platforms and has partnerships with fitness apps such as Jawbone Misfit amp Polar Nutrition and health coa-ching are also available on-demand through apps like Rise that offer personalized health coaching
FITNESS (ON-DEMAND)
Nutrition and health coaching are also available on-demand through apps like Rise that offer personalized health coaching
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 6
Fitness apps currently make up the highest percentage of the mobile health app marketplace A recent survey
found that shortly health monitoring and consultation apps will become the most popular apps As health care providers costs increase due to an aging population coupled with the recently launched Affordable Healthcare Act mobile apps can reduce costs with remote consultations and aid in ma-nagement and treatment of chronic health issues MDLive
and Walgreens recently partnered to offer physical consul-tations via mobile Also remote dermatology screening app MoleScope allows users to submit pictures of skin issues to specialists to determine if treatment is required These types of tools can speed up physician amp specialist care boost pa-tient loyalty and reduce treatment costs
cONNEcTIvITY BEcOMES MAINSTREAM
A recent survey found that shortly heal-th monitoring and consultation apps will become the most popular apps
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 5
As the landscape is moving towards on-demand everything fitness fans are now bringing their workouts
home Handstand amp Vint are apps that allow users to book trainers and yoga instructors to lead home training sessions NBCrsquos Radius fitness channel is positioning itself to be a fu-
ll-scale fitness media brand as it takes fitness content to TV and mobile platforms and has partnerships with fitness apps such as Jawbone Misfit amp Polar Nutrition and health coa-ching are also available on-demand through apps like Rise that offer personalized health coaching
FITNESS (ON-DEMAND)
Nutrition and health coaching are also available on-demand through apps like Rise that offer personalized health coaching
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 6
Fitness apps currently make up the highest percentage of the mobile health app marketplace A recent survey
found that shortly health monitoring and consultation apps will become the most popular apps As health care providers costs increase due to an aging population coupled with the recently launched Affordable Healthcare Act mobile apps can reduce costs with remote consultations and aid in ma-nagement and treatment of chronic health issues MDLive
and Walgreens recently partnered to offer physical consul-tations via mobile Also remote dermatology screening app MoleScope allows users to submit pictures of skin issues to specialists to determine if treatment is required These types of tools can speed up physician amp specialist care boost pa-tient loyalty and reduce treatment costs
cONNEcTIvITY BEcOMES MAINSTREAM
A recent survey found that shortly heal-th monitoring and consultation apps will become the most popular apps
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 6
Fitness apps currently make up the highest percentage of the mobile health app marketplace A recent survey
found that shortly health monitoring and consultation apps will become the most popular apps As health care providers costs increase due to an aging population coupled with the recently launched Affordable Healthcare Act mobile apps can reduce costs with remote consultations and aid in ma-nagement and treatment of chronic health issues MDLive
and Walgreens recently partnered to offer physical consul-tations via mobile Also remote dermatology screening app MoleScope allows users to submit pictures of skin issues to specialists to determine if treatment is required These types of tools can speed up physician amp specialist care boost pa-tient loyalty and reduce treatment costs
cONNEcTIvITY BEcOMES MAINSTREAM
A recent survey found that shortly heal-th monitoring and consultation apps will become the most popular apps
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 7
Many mobile health apps today act as silos There is limi-ted interaction with other applications other than so-
cial sharing which hinders application usage in some ways As most mHealth apps are downloaded and then abandoned the limited utility of an app are problems many mHealth apps
face To stay relevant and top of mind for users developers should explore integrations with other apps that can add va-lue For example My Fitness Pal measures calorie intake and when integrated with RunKeeper it also tracks calories bur-ned during physical activity Motion 247 Sleep track syncs with iOS 8rsquos Health kit to monitor sleep patterns and WebMDrsquos iOS app uses Health kit to integrate health data and insights on information collected As more APIrsquos become available in the health industry integrating mobile apps as well as with wearables will increase an apprsquos value and thereby increasing user engagement and retention
MOBILE INTEGRATION WITH OTHER AppS
To stay relevant and top of mind for users developers should explore integrations with other apps that can add value
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 8
Mobile devices allow marketers to streamline activities that in the past were difficult For the health amp well-
ness industries studios use tools such as DocuSign to auto-mate processes such as onboarding new customers and the MindBody Connect mobile app to manage usersrsquo scheduling of classes Many health brands are also using video to create simple and short messages updates and how-to videos for
their viewers With 60 of online media time being spent on mobile and to make content more mobile-friendly adver-tisers are creating short-form videos their viewers can con-sume on the go The most successful mobile health apps use a variety of tools to manage performance amp monetization
OpTIMIzE FOR THE MOBILE ExpERIENcE
60OF ONLINEMEDIA TIMESpENT ONMOBILE
With 60 of online media time being spent on mobile and to make content more mobile-friendly advertisers are creating short-form videos their viewers can consume on the go
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER
Mobile Marketing for the Health amp Wellness Industry wwwclevertapcom Making Apps Smarter | 9
CleverTap is a next-gen mobile platform that
redefines engagement for your app and allows
you to reach up to one million users per month
absolutely free Sign up today and find out what
CleverTap can do for your mobile app Integration
takes only 30 minutes
cLEvERTAp MAKING AppS SMARTER