mobile marketing lecture @ uw
DESCRIPTION
My slide deck from my guest lecture on Mobile Marketing at UW in April of 2010.TRANSCRIPT
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Mobile Marketing / April 2010
by Ryan Peterson
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About Me
Seattle + Bellevue
Biz Dev / Marketing / Mobile Strategy @ Übermind
Gadget-obsessed
Apple Fanboy, Does Not Hate Microsoft
Celebrates Simple HTML Edits = Techie, Not Technical
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Who Are You?
Company?
Projects?
Mobile?
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U.S. Mobile Overview
234M age +13 are mobile subscribers
45.4M own smartphones (21% increase from Nov. 09)
RIM: 42.1% (1.3)
Apple: 25.4% (-.01)
MSFT: 15.1% (-4.0)
Google: 9.0% (5.2)
Palm: 5.4% (-1.8)
Courtesy of ComScore
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What Are We Doing?
Sent Text Message: 64.0% (1.9)
Used Browser: 29.4% (2.4)
Used Downloaded Apps: 27.5% (1.8)
Played Games: 21.9% (0.5)
Accessed Social Networking Site / Blog: 18.0% (2.9)
Listened to Music: 13.1% (1.3)
Courtesy of ComScore
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< 1.0%
Web traffic from mobile devices accounts for...
Courtesy of Quantcast
...of total global web traffic.
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So, why all the fuss?
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The best...(camera, book, bank, news, etc.)
...is the one that’s with you.
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The “with you” factor of our smartphones makes sacrificing screen size, speed, etc....
Well, less of a sacrifice.
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Mobile Is...
Always With You
Always Mostly Connected
All About Powerful “User Experience”
Desktop – all about powerful “search”
Engaging (Location-based, Accelerometer, etc.)
New Ad Opportunities & Interaction Models
Desktop – we’re proficient at filtering web ads
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Which Platforms Matter?
Courtesy of Appcelerator
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Over 85M Units Sold (iPhone & iPod touch)
iPhone: 50M Units
iPhone
Courtesy of Inkscape
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Android
Shipping 60,000 Units / Day
Droid Sales @ 74 Days: 1.05M
First Generation iPhone @74 Days: 1M
Multiple Carriers
Open Platform
Unique Multitasking Capabilities
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iPad
First 24 Hours: 1M Apps Downloaded
Today: Over 3.5M Apps Downloaded
450,000 iPads Sold
600,000 iBooks Sold
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Sticky Apps Are...
1. Delightful
2. Innovative
3. Designed
4. Integrated
5. Optimized
6. Connected
7. Localized
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Demo( apologies if you’re viewing this deck online )
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Questions?( you can email me – really )