mobile marketing insights with tune at ad-tech new dehli presentation
TRANSCRIPT
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#TUNEIN
Title
#TUNEIN
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#TUNEIN
State of the Mobile EcosystemCameron Stewart, GM of HasOffers
International Performance Marketing: What you need to know to take over the
worldAryeh Altshul, MD International Ops
Panel DiscussionInMobi VDopia POKKT Seventynine
Quikr
Welcome
#TUNEIN
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#TUNEIN
Why you are here
BuildersBuild awesome products and services
TeachersEveryone has their experiences, share
them
ConnectorsExpand your reach
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#TUNEIN
We are Builders
We are Teachers
We are Connectors
TUNE
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Platform Shift = Opportunity
State of the Mobile Ecosystem
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Media Consumption: Mobile Apps VS. Internet and TV
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86% of smartphone usage is "In-App"
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#TUNEIN
86% of smartphone usage is "In-App"
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Mobile is an enabler
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Mobile First Valuations
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Now is the time for Mobile Advertising
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Now is the time for Mobile Advertising
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How is Mobile App Marketing Different?
Feature Phone vs. Smartphone
Connection speeds
Creatives size and medium constraints Driving Installs is the new “lead gen”
Activity beyond install is engagement or IAP (in app purchases)
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App Stores
Centralized Marketplace
Level playing field for competitors
Tracking within your product
Advertising Content drives Branding
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For Networks and Publishers:
Make sure your advertisers have their $h!T together!
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BAD : (
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GOOD : ) Compelling Screenshots, Convincing Descriptions, & Ratings and Reviews
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#TUNEIN
● Launched HasOffers by TUNE in 2009 - to provide a white labeled platform for anyone running performance market campaigns online
● Launched MobileAppTracking by TUNE in 2011- to solve attribution for mobile app marketers with unbiased technology.● 250+ Employees● Working with the top grossing apps on iOS and Android● Over 10 Billion attributions tracked every month.
Story of TUNE
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NetworksAffiliate Programs
Media BuyersAgencies
HasOffers
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Mobile App Tracking
Over 650 Integrated PartnersMulti Touch Insights
Retention and Cohort Reports
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ASO (App Store Optimization)Competitor Insights
Organic Measurement
MDHQ
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TUNE Connecting the Industry
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T
MAT
MDHQ
Alliances
Partner Portal
HasOffers
DEMAND SUPPLY
TUNE
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Establish easier ways for the eco-system to work together
Reduce discrepancies between different attribution models
Empower partners to leverage performance data
Making the Lives of Marketers Easier
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#TUNEIN