Mobile Marketing in 2017: 7 Trends to Watch Out ForThe term ‘mobile’ has been truly defined by the smartphones.

Thanks to the rapid changes in the mobile technology, marketers are always on their toes to adapt to the changes that come their way.

In response to the growing significance of mobiles, here are 7 marketing trends to watch out.

1. Rise of Native Ads

Native ads take the form of videos, infographics and blogs aimed at informing the audience before pushing the product.

They are also referred to as Sponsored Content.

Quick stat: 55% marketers have increased their native ad budgets in 2015.

2. In App Promotions

In app promotions are nothing but ads served to an appropriate audience with the help of built-in programs.

They are a more mature way of selling campaigns and help save resources.

Quick stat: Mobile apps account for 44.8% ad impressions, 50% of clicks and 43% of conversions.

3. ROI Tracking

ROI Tracking is helping brands to come up with strategic campaigns for their product lines.

Through the app ecosystem, brands can collect user data and track their responses to marketing tools.

Quick stat: 70% of mobile searches lead to action on a website within an hour.

4. Interactive Mobile Ads

Interactive mobile advertisements allow customer engagement at a personal level and refrains from hard-selling.

These ads have the potential to greatly increase user engagement and acquisition.

Quick stat: Interactive ads make up 51.1% of total mobile ad market.

5. Rise of Video Ads

Video ads do a great job of telling a compelling story about the brand’s uniqueness.

With the influx of smartphones with high resolutions, video ads are getting more popular by the day.

Quick stat: By 2019, video ad spending will rise from 49% to 69.7%.

6. App Install Ads

App install ads are not confined to promoting the brand, but provides the opportunity to target a specific demographic.

These have been the most popular way of marketing new apps.

Quick stat: Mobile video traffic will make up 69% of the world’s internet traffic by 2018.

7. Use of Behavioral Data

The idea is to create campaigns that match with the audience’s understanding and expectations.

Brands are investing more resources in understanding the behavioral patterns of the audience than ever before.

Quick stat: By 2019, the gap between desktop and mobile spending will be more than 40%.