mobile marketing for business success
DESCRIPTION
This presentation was originally presented on http://www.freewebinarwednesdays.com and discusses the opportunities present in the world of mobile marketing. The mobile device is quickly becoming the "it" device for consumers, so learn how you can leverage them to connect with customers and prospects.TRANSCRIPT
![Page 1: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/1.jpg)
The Power ofMobile Marketing
![Page 2: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/2.jpg)
What Is Mobile Marketing?
![Page 3: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/3.jpg)
![Page 4: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/4.jpg)
…meant to describe marketing on or with a mobile device such as an iPhone or Blackberry
- Wikipedia
![Page 5: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/5.jpg)
• A form of marketing that generally uses SMS or MMS to deliver its promotion to mobile phones or other mobile devices.
![Page 6: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/6.jpg)
• SMS (Short Message Service) is the text communication service of a phone
• MMS (Multimedia Messaging Service) is the ability to send images, audio or video
![Page 7: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/7.jpg)
• Short Codes are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages
![Page 8: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/8.jpg)
![Page 9: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/9.jpg)
Did you know….
![Page 10: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/10.jpg)
95% of text messages are
opened and read?
![Page 11: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/11.jpg)
On average emails are read within 48 hours
![Page 12: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/12.jpg)
Text Messages within 4 minutes
![Page 13: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/13.jpg)
276 Million Americans Using Mobile Phones
![Page 14: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/14.jpg)
Internet Reach: 1.7 Billion
![Page 15: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/15.jpg)
Mobile Reach: 4.8 Billion
![Page 16: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/16.jpg)
There are almost 5 times more mobile devices than there
are computers
![Page 17: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/17.jpg)
89% of the major brands currently
planning to market via mobile phones
![Page 18: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/18.jpg)
Mobile Marketing is where Social
Media was 4 Years Ago, and SEO in
2000
![Page 19: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/19.jpg)
![Page 20: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/20.jpg)
Text: CRUMBSTo: 56564
To receive a coupon for 15% off your next
order!
![Page 21: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/21.jpg)
![Page 22: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/22.jpg)
Who is Mobile For?
• Restaurants• Night Clubs• Real Estate• Security• Recreational• Spas/Salons
• Politicians• Tourism• Schools• Retail• Entertainment• Hotels
![Page 23: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/23.jpg)
How It Works
Step 1: Reserve Your Keyword
Step 2: Get Your Short Code
Step 3: Start Promoting To Build A List
![Page 24: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/24.jpg)
Keyword Short Code
![Page 25: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/25.jpg)
![Page 26: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/26.jpg)
Platform Highlights
• Coupons• Mobile Sites• Text 2 Vote• Text 2 Win• Pushes To Twitter to Facebook• Keyword Segmentation• Tier One Carrier• Mobile stat's• Can White Label upon request
![Page 27: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/27.jpg)
![Page 28: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/28.jpg)
![Page 29: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/29.jpg)
1. Register Your Keyword: FWW
![Page 30: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/30.jpg)
2. Set The AutoResponder
Welcome to Free Webinar Wednesday! Receive 15% off your next order using this code: Feb2011
Call: 1-555-5555Web: domain.com/offer
![Page 31: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/31.jpg)
Tell Your Clients To Text FWW To 41513
![Page 32: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/32.jpg)
4. They instantly receive a message with your offer
![Page 33: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/33.jpg)
5. This will drive instant in store traffic
![Page 34: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/34.jpg)
6. People will start buying all sorts of things ….
![Page 35: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/35.jpg)
7. Generate business…
![Page 36: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/36.jpg)
8. Connect with your Customers
![Page 37: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/37.jpg)
• SHOW DEMO
![Page 38: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/38.jpg)
Text FWW
to 94932
![Page 39: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/39.jpg)
![Page 40: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/40.jpg)
• Objective:– Bring in new customers– Keep people gambling– Encourage signups to ‘A-List Players Club’
![Page 41: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/41.jpg)
• The Launch:– 4 SMS Calls to Action Places Around
Property– Incentive: Win Prizes– Auto Responder: “$10 in FREE slot play for new A-
List sign-ups. Visit the Player’s Club booth & show this msg to redeem.”
![Page 42: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/42.jpg)
• Results:– 514 texts-ins (COST $150)– 348 total opt ins = 70% success rate– Out of 348 people, 237 were sent the message for
the Players Signup– 34 people signed up = 13.5% new player conversion– 17 of those played above the $10 – Casino generated $2809 in new revenue and 34 new
members
![Page 43: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/43.jpg)
Appointments
![Page 44: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/44.jpg)
Coupons/Discounts
![Page 45: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/45.jpg)
Information Push
![Page 46: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/46.jpg)
![Page 47: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/47.jpg)
![Page 48: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/48.jpg)
Results
• Within 3 weeks – over 2000 subscribers• On June 18th, 2006 TAO sent out its first Club
Texting message to its subscriber base. • TAO NIGHTCLUB: TONIGHT - DJ BOB SINCLAR
WITH SPECIAL GUEST FAARSHEED!! LADIES SHOW THIS TEXT AT THE DOOR TO RECEIVE COMP ADMISSION FOR YOU AND A GUEST. 10PM
![Page 49: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/49.jpg)
THE ROI
• Total Amount of People: 220 (a 11% return)Men: 118 Women: 102
• Door Income: 118 Men Paying $15 Reduced Admission Each = $1770
• Bar Income: 220 attendees average 2 drinks per person at average $10 per drink = $4400
• Total Income = $6170
![Page 50: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/50.jpg)
![Page 51: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/51.jpg)
Mobile Rules
• CAN-SPAM(Act of 2003) designed to control unwanted commercial communication through email and text message services
![Page 52: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/52.jpg)
• You can be fined up to $100 per phone number you send a unsolicited message to.
• So to 1000 people, that is $100,000 worth of penalties
![Page 53: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/53.jpg)
How To Be Safe?
• Get users to OPT in – Single via mobile device– Double via web device
• Always include in your messages the instructions to OPT out– Reply STOP anytime to stop
receiving msgs from XYZ
![Page 54: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/54.jpg)
![Page 55: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/55.jpg)
![Page 56: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/56.jpg)
• You have registered to receive txt msgs from XXXXXX watch for great offers and select savings to come via text. To opt-out reply STOP for help reply HELP.
![Page 57: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/57.jpg)
How To Get Started?
![Page 58: Mobile Marketing For Business Success](https://reader037.vdocuments.us/reader037/viewer/2022110302/5482da56b4af9f74638b4937/html5/thumbnails/58.jpg)
• Quick and Easy To Set Up• Instant Results• Does not take much of an
investment to get started• Simple To Test