mobile marketing & advertising strategies to deliver on your key objectives (3)
DESCRIPTION
ad:tech London 2012 Mobile Marketing & Advertising Strategies To Deliver On Your Key Objectives Scott Seaborn, Executive Creative Director, XS2 Christelle Chan, Marketing Director, Hotels.com James Connelly, Managing Director, FetchTRANSCRIPT
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Post PC eraLondon 2012
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Our approach is an evolution
Call centre Internet Mobile
Deals focus approach
1Hotel Marketplace
2
Hotel Retailer
3
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Align and Invest across product, supply & marketing
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Multi channel marketing
On-site
AppsCampaigns
Multi platfor
m
Multi channel
Social
CRM – mobile optimised
Mobile Search
Above the line
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Last minute booking
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Follow the growth
APACEMEALATAMNA
iOS Android Windows
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Mobile JourneySeptember 2012