mobile marketing 2015
TRANSCRIPT
115%
91 %
90% of SMS are opened and read within 3 minutes of receipt
1. Provide above-and-beyond value via
"positive disruption."
2. Consider the conversation.
3. Do not disturb.
4. Timing is critical.
5. Provide value first, capture data second
6. Monitor opt-outs per send.
SMS Strategies
7. Have your trigger ready.
8. Gather preferences at opt-in.
9. Consider the total mobile experience.
10. Collaborate to get the best content.
11. Move to a numeric vanity short code.
SMS Strategies
In-house SMS gateway
Hosting SMS gateway
Local companies
Global companies
Global Companies
◦ www.clickatel.com
◦ www.aspsms.com
◦ www.bulksms.com
Local Companies
◦ Masrawy.com
◦ www.resalatelecom.com
• NowSMS• Kannel
NFC
18
iBeacon
But your beacon experience might also be designed to include:
• A Beacon Management App: you might need some way to change the firmware on a beacon. Because most beacons can’t communicate directly with the Web because they lack a WiFi or other connection, you use an app that communicates with your beacon and updates its firmware.
• A Beacon Management ‘Cloud': You have two choices for managing your app’s response to beacons: hard code it into your app, or pull key data from the cloud. For example, you might start by deploying 2 beacons. You could hard code their ID numbers into your app. But what happens if you add more beacons? Instead of updating the app itself, you can update the data on a server and your app can ‘pull’ this information. This puts the burden for keeping your list of beacons into a cloud service and means you don’t need to push an app update every time you add a new beacon or want to change values that your app relies on.
• A Content Management System: Similarly, and like most apps, you can either code content directly into your app or program your app so that it pulls from the ‘cloud’. For example, you might want a coupon to appear when a user is near a beacon. But instead of hardcoding the coupon into the app, you pull the content from a server. This allows you to change or update the coupon on the fly without needing to push an app update to your users.
Accent Advanced Systems
Price €129.99 for 10 units
iBks101 are one of a suite of products by Accent Advanced
Systems. While we haven’t tested these snappy looking devices,
they seem like they might be a nice option if all you need is a
beacon around which to build a system (with many beacons the
‘back-end’ is included – whether you want it or not!)
The company advertises the beacons as being fully customizable,
2 year battery life, and secure password protected ODA firmware.
AIRCable USB Dongle
Price: $49
Not every beacon sticks to a wall. There are a range of options
for USB beacons (plug one into a compatible cash register or
store computer, for example) and AIRCable is one of them.
The AIRcable iBeacon is a BLE-Central device for making
connections to Bluetooth Low Energy devices, read/write
characteristics and broadcast dynamic information, e.g. as
iBeacon. It is used by BLE developers as well as BLE
automation software. The company also offers a BLE module to
let you create your own dongle or Bluetooth LE device.
BlueCats
Price: $100
Made by Australian firm Plus Location Systems, these cat-shaped
beacons use proprietary encryption, replaceable AA batteries and
over-the-air remote management to make them easy to manage
and maintain.
We haven’t had a chance to see their back-end system, but they
advertise a full back-end analytics, enterprise system and SDK.
And while the beacons look kind of cat-like, BlueCat refers to the
concept of deploying beacons incategories (entrances,
department, cash, etc.).
BlueSense Networks
Price: Integration kit £24,99 Retail kit £29.99
In addition to providing kits you can use to create your own
beacons, Bluesense Networks has a retail solution called
theBluebar - a snappy looking device that comes in kits of one, 2 and
5.
Built around the BlueGiga bluetooth module, the beacons run for two
years on a single battery.
Estimote
Price: Preview kit (3 Beacons) $99
The Estimote is perhaps one of the best-known beacons – a
product, perhaps, more of timing and press coverage, but backed
by a world-class team. With over 10,000 developer kits distributed
since its launch in 2013, Estimote has stated its focus on providing
software solutions to support its devices and on the retailer market.
Footmarks
Price: $20
Footmarks bills itself as “digital intelligence for physical spaces”.
Their long-lasting beacon boasts 2+ years and their back-end system
includes security, analytics, loyalty programs and other tools for the
developer.
A graduate of the Techstars + R/GA Connected Devices Accelerator
program, the company is looking to provide an experience platform
for the world of beacons.
GeLo
Price: $69 for 2 units
The GeLo product are solid all-weather beacons that have the
benefit of a resilient case and a standard set of batteries. But the
promise of GeLo is a system for managing content through
provision of a back-end content management system matched to
your GeLo beacons.
While the system is still in the earliest iterations, GeLo has been
deploying their beacons at museums, schools and other venues
and provide a solid alternative for what we think of as
requirements for ‘heavy lifting’.
GemTot
Price: Starting at $25 USD for one
The GemTot by Passkit is USB powered beacon that lets you
worry less about whether your batteries will run out and more
about what settings you should use to drive a better user
experience. Passkit has made its mark in creating secure
applications for passes, tickets and even commerce – and the
Gemtot follows that trend by offering advanced security options
and the ability to “lock down” your UUIDs. An excellent choice
when you have the ability to plug a beacon into a wall or
computer USB port.
Gimbal by Qualcomm
Price: $20
A new and large entrant to the world of beacons, Qualcomm
launched its Bluetooth LE powered beacons and extended an
existing platform for geofencing and notifications.
Supported by a robust back-end, Gimbal beacons are low-
cost devices but charge a per-user fee for back-end support.
Kontakt
Price: $81 for 3 beacons
Kontakt bills itself as the white label solution for Bluetooth
LE, specializing in large deployments and providing
customized casing (and the promise of 3D printing as part of
the process).
We’re in love with our Kontakt beacons – they’ve been our
‘war horse’ for beacon demonstrations and are supported by
a back-end RESTful API and other features.
Laird
Price: $149.99
The Laird BL600 / DVK-BL600 Bluetooth LE modules are
supported by a smartBasic iBeacon application.
Geared to industrial and commercial settings where remote
management is important, the developer using the smartBasic
application can configure their beacons remotely and set a finite time
to advertise the configuration service via a Remain Connectable
Time characteristic , after which only the Advertising Record will be
advertised.
Rad Beacon
Price: $29
The RadBeacon by Radius Networks is one of our top choices in
part because it avoids batteries and is powered by USB. Plug it into
your computer or plug it into a wall and it works instantly – no
software required. Radius provides an elegant app that allows you
to set the major/minor, advertising and power – and because you
don’t need to worry about the battery running out you can set it to
create a highly responsive user experience. You might not always
be able to plug in your beacon (in a store aisle, for example) but
when you can, USB power is a preferred route.
Radius Virtual Beacons
Price: $29
Radius Networks also provides virtual beacons (turning your
Mac, for example, into a beacon) and a Raspberry Pi
developer kit.
We’re in love with the software and services that Radius
provides – and tend to think of them as the Google App
engine for a world of beacons.
Sensorberg
Price: Starter Kit (3 Beacons set) £89.99
Sensorberg beacons come with a full SDK and back-end
system…and a free t-shirt if you buy the Ultimate Developer
Kit. The company is positioning itself as a true “out of the box”
experience for developers and retailers – and indicates that you
can use other beacons (such as Estimote) to test out its back-
end systems.
Sonic Notify
Price: $30
While Estimote was first to leverage the press around Apple’s
launch of iBeacon, Sonic Notify was already deploying beacons
and were perhaps first out of the gate with Bluetooth LE support.
Perhaps the biggest advantage of Sonic Notify is their support for
older Android devices by combining Bluetooth LE signals with
audio signals for phones that don’t have Bluetooth LE capabilities.
Stick N’Find
Price: N/A
Stick N Find was originally targeting the consumer market with
beacons that acted similar to a Tile. But the company realized
that the advanced work they had done on battery conservation
and the algorithms they had built into their firmware could have a
larger place in the market. They’ve since launched four beacons
geared to the retail, industrial and other markets and are building
support tools and kits for developers.
◦ Immediacy – Mobile Websites Are Instantly
Available
◦ Compatibility – Mobile Websites are Compatible
Across Devices
◦ Upgradability – Mobile Websites Can Be
Updated Instantly
◦ Find ability – Mobile Websites Can be Found
Easily
◦ Shareability – Mobile Websites Can be Shared
Easily by Publishers, and Between Users
◦ Reach – Mobile Websites Have Broader Reach
◦ LifeCycle – Mobile Websites Can’t be Deleted
◦ A Mobile Website Can be an App!
◦ Time and Cost - Mobile Websites are Easier and
Less Expensive
◦ Support and Sustainability
Interactivity/Gaming
Regular Usage/Personalization
Complex Calculations or Reporting
Native Functionality or Processing Required
No connection Required
Your App??
Keywords in app title
Keywords in description
Proper categorization