mobile learning: 101 judy brown, masie fellow learning 2007 - october 22, 2007

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MOBILE LEARNING: 101 Judy Brown, MASIE Fellow Learning 2007 - October 22, 2007

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MOBILE LEARNING: 101

Judy Brown, MASIE FellowLearning 2007 - October 22, 2007

masie.mobi2

Agenda

Industry status and directions

Examples Hardware Tools Future Management

considerations Opportunities Resources

3

Mobile Devices

Most of us have one… We take it everywhere… It’s always on… It’s incredibly private… It’s incredibly social… It’s about choices…

4

Tablet PC

Define Mobile

Laptop Cell PhoneMicro PC

Player(Audio / Video)

Handheld / PDA

Game DeviceWearable or

Combination (e-book

reader / USB Drive)

5

Wikipedia Definition

M-learning is the term given to the delivery of training by means of mobile devices such as Mobile Phones, PDAs and digital audio players, as well as digital cameras and voice recorders, pen scanners etc. M-learners are seeking lessons in small, manageable formats that they can undertake when it suits them.

http://en.wikipedia.org/wiki/Mobile_learning

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Mobile Growth

More than 100 million handsets with touch screens to ship in 2008, claims ABI Research

Global mobile phone use to hit record 3.25 billion (Reuters, July 27, 2007)

Over eighty percent of Americans over the age of five own a cell phone, most with digital cameras built in. (Russell McGuire)

2Q07 US Wireless Subscriber Penetration = 80.4% Merrill Lynch, Global Wireless Matrix, 2Q07 Summary, October 4, 2007

7

Content SuppliersContent

Suppliers

“A Perfect Storm” Drives Adoption of Mobile Learning

Products

Products

Smarter Devices & Browsers

Innovative User

Interfaces

3G and Wi-Fi

Networks

Large Growing

User Demographi

c

Powerful OS’s &

Applications

US Mobile

Learning Adoptio

n

Technology Suppliers

Technology Suppliers

Service SuppliersService

Suppliers

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

8

Japan and South Korea

Western Europe

United States

2007

2012

VoiceData

Japan and South Korea

Western Europe

United States

The Carrier Waves: In 2005 and 2006, 2.5G and 3G Cellular Networks Started Rolling Out in the US

9

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

The Carrier Waves: An Extraordinary Range of Wireless Technologies now support Handheld Mobile Learning

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2G GSM GPRS

ZigBee

DECT

2.5G EDGE

3G UMTS

WiMAX 802.16x

UWB802.15x

Bluetooth802.15x

3G MediaFLO OFDM 802.20x

Wi-Fi802.11x

3G HSDPA

4G Deployed in the US

by 2010-2012

RFID

NFC

3G EV-DO

W-PANsWireless

Personal Area Networks

W-LANsWireless

Local Area Networks

W-MANsWireless

Metropolitan Area

Networks

W-GANsWireless Global Area Networks

1M 10M 100M 1KM 10KM

0.1

1

10

100

Data

Tra

nsm

issi

on S

peed in

Mbps

Signal Range in Meters

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

Mobile Learning and Real-Time Collaboration-based Learning Convergence: All Roads Lead to Mobility and Device-Independent Content

Presence

Role Aware Device

Aware

Intelligent Asymmetri

c Collaborati

on

Identity Management Technology

Virtual Labs

Remote Access

App Sharing

Video over Internet Technology (VoIP2)

Voice over Internet Technology (VoIP1)

Messaging Technology

IM

Chat

Polling

VoIP

Automated Translation

Transcription Close

Captioning Voice UI

Multi-Video Panes

Streaming Media

3D Rooms

Virtualization Technology

eMail

TelePresence

Social Network Analysis

White Boarding

Unstructured

Information

Management

Real-time Collaboration-

Based Learning in Rich Client

2004 2005 2006 2007 2008 2009

Massively Distributed

Mobile Collaboratio

n

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

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Convergence of Supply and Demand

Supply side

Growing use and acceptance of mobile devices

Increasing bandwidth and browser software

Reduction in data access costs

Demand Side

More mobile workforce requiring better access to learning when away from the office

Volatile information that requires constant updating and delivery to staff

Pressure to maximize productivity and downtime

Source: Ufi/learndirect and Kineo 2007

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ExamplesPerformance AssessmentCollaboration Innovation

On the job support Information, education and

reference Podcasts Updates and alerts Forms and checklists

Performance14

Mobile PanFlu Prep

Interactive cell phone application

Pandemic flu preparedness info

Free to download Cingular Sprint T-Mobile

www.publichealthgames.com

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Colorado State16

"Green Book" reference material

Biological Agents Codes of Conduct Decontamination Deployment

Checklist MOPP Levels

NBC Triage Categories

Arthropod Protection SINCGAR

Programming Weather Injuries

(Heat and Cold Stress)

Processing Enemy's Prisoner of War

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Mayo Clinic InTouch

$2.99 a month First-aid tips Watch health

videos Find the closest

emergency room

18

myfoodPhoneBones In MotionSkynetMD

podclass.co.uk/19

Chinese Vocabulary Lesson

Spanish Dialog

Language and Culture on iPod20

Arabic Chinese Russian Spanish

ArabicAssessment

Video iPods Deployedfor Training

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“This method of training will allow for continuous, easily adapted and spontaneous training at a comparatively low cost. The video iPods will communicate and reinforce key messages and skills, as well as provide hotel managers the ability to implement continuous coaching in a non-invasive manner. The video iPod’s portability and user-friendly technology helps us provide ongoing updates that can be downloaded readily by our hotels.”

iPods in Baseball22

Pitchers review batters videos

"It's a good way to refresh yourself on how you got guys out.“

"It's an amazing concept."

Audio Tours for Portable Digital Players Museum tours Download to iPod Receive discount

http://www.podtrip.com/english.html23

Campus Connect

All incoming students

GPS-enabled phone Part of their

tuition/fees Bundled with tools

for Mobile learning Safety Community Campus navigation

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Quizzes Tests Surveys Polls

Assessment25

Questionmark Perception26

Assessment and Learning in Practice Settings (ALPS) 9,000 students 16 subjects Assess

competencies Encourage

reflection Capture evidence

of achievement

“Developing competence and confidence in a practice setting is vital for students training for a career in health and social care because there is a wide range of general and specific skills that can only be developed in the clinic, hospital or workplace.”

Rob Arnstsen

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Coaching Mentoring

Collaboration28

SwingStarGolf

Personalized online lessons

Based upon an evaluation of your swing

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http://www.swingstargolf.com

Games Simulations Location-based Point and shoot

Innovation30

C-Shock Mobile Game

Help international students cope with ‘culture shock’ and to get accustomed to UK university life

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English Gym32

http://www.jp.sonystyle.com/Nws/Mob/index.html

Augmented Reality Scientific Role Play Environments Game Engine

decoupled from Game Content

Desktop PC-based AR content editor

Significant collaboration, teamwork, and inquiry-based learning

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Other Examples34

Agriculture Journalism Sales training Corporate messages Reference - "cheat"

sheets Reinforcement New employee

orientation Behavioral change

Hardware

35

Convergence

Device Network Application Lifestyle

36

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iPhone Influence

Sprint Touch by HTC

Windows Mobile 6 MicroSD card

Nov. 4 @ $250 Verizon

LG Voyager Hardware keyboard

Before Thanksgiving

38

Bug Labs

BUG: open source, web-enabled, modular software + hardware platform

Q4 2007 GPS system Camera Motion sensor LCD screen

Four new modules per quarter

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Top 20 Japanese Smartphone Features1. mobile wallet 2. MANGA on mobile 3. mobile check-in at

airports 4. mobile keys for door 5. mobile employee badges 6. mobile cinema tickets 7. mobile transport passes 8. fingerprint authentication 9. face recognition/

authentication 10. mobile

discount/promotion coupons

11. scented phones

12. mobile fashion consultant

13. mobile live TV 14. wii-like mobile phones

(motion-sensor) 15. physical bookmarks for

mobiles (shops) 16. privacy screens 17. 1D and 2D codes for

marketing and even on fruit and veg labels

18. mobile GPS navigation for pedestrians

19. electric wave posters (uses RFiD)

20. waterproof phones

40

Add on Devices41

Wireless Cameras Barcode readers Scientific probes GPS Etc.

Tiny movie projector fits in a phone

42

Texas Instruments working prototype

Beam DVD-quality video onto a screen or a wall

Tools

Tools43

Desktop/Laptop

Cellular Towers

Mobile Devices

Cellular Towers (Only)

Cellular Towers

ActiveSync® and/or WIFI

ActiveSync ® (Only)

Beam/ Bluetooth®

SD Card/ Chip

Dynamics of Mobile Data Trans

44

Content

Check what you havehttp://mr.dev.mobi/

Check mobile browsers

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Authoring Tools

Adobe: Acrobat, Dreamweaver, Flash, Captivate Flash Lite

Camtasia Studio Hot Lava Software iWriter Java Platform,

Micro Edition

Kallisto Presenter and Composer

Mobipocket Creator

mscape Tribal CTAD -

MyLearning tool for the Pocket PC

Zirada Mobile Publisher

46

Zirada (gotzapp.com)47

Hot Lava Learning Mobile Author

48

Instancy49

iWriter50

Test / Quiz

FlashcardExchange

GoTestGo iQuiz Maker Mobiode

(Surveys) PocketLearn Flash

Card Studio

PodQuiz Maker Quiz Building for

the iPod Quizzler Maker

and Quizzler Pro Positive Motion StudyCell

51

studycell.com52

Create flashcards online

Download flashcards to your phone

Share flashcard decks

iQuiz53

Mobile Site

Mob5 mobiSiteGalore Winksite

Mob5

Winksite

Mobisite Galore

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Miscellaneous and Systems

Apreso Podcast (anystream)

Emantras’ MobLS Giunti Interactive

Labs eXact Mobile Instancy Libsyn / Libsyn

Pro Liquid Talk

Mobile Chalk NearSpace OnPoint

mLearning Pro RedHalo TalkShoe Tegrity Campus Xyleme

55

Communication

CampusReact clearTXT Gabcast MobileSphere Mogopop MovingKnowledge Podlinez Rave Wireless

56

Future57

Cell Phone as a Guide58

Access to information Uses GPS Non-invasive

For Additional Information…

Semacode/Datamatrix

QR Code ShotCode

59

Quick Response (QR) Code 60

Opportunities

Recommendations

Look for opportunities Focus on user’s context and needs Build content in modular formats Assess readiness Begin with pilot initiatives Follow the market and be ready to move

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Answers to these 10 questions will get you started:1. Why a mobile

learning project?

2. What do you really want to do?

3. How you know when you have met your goal?

4. What unique result will you achieve?

5. What do you need to get it done?

6. For whom is your mobile initiative intended?

7. What will your stakeholders need to be successful?

8. How are you going to fund it?

9. How are you going to sustain it, and for how long?

10. How will you evaluate your effectiveness?

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Credit: Ellen Wagner, Adobe

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Judy [email protected]

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