mobile is the new normal

28
MOBILE IS THE NEW NORMAL

Upload: afelio

Post on 16-Apr-2017

64 views

Category:

Mobile


0 download

TRANSCRIPT

MOBILEISTHENEWNORMAL

WHATISHAPPENING?

Source:Baromètre2015desusagesnumériquesdescitoyenswallons

DIGITAL&MOBILEAREGROWING

39%

93% OFWALLLONPEOPLEOWNAMOBILEPHONE

75% CONNECTEVERYDAY

OFWALLLONPEOPLEOWNASMARTPHONE

4Source:GoogleConsumerBarometer Belgium 2016

SMARTPHONESAREACRUCIALACCESSPOINTFORPEOPLEACCROSSALLAGESCOMINGONLINE

Source: The New Digital Devide, Whitebook Deloitte 4/2014

BY202190%OFALLCONSUMERACTIONSWILLBESUPPORTEDBYDIGITAL.

Source: Google & Milward Brown Digital Study, 2014

89%OFB2BBUYERSUSETHEINTERNET AND42%OFTHEMUSEAMOBILEDEVICEDURING

THEB2BPURCHASINGPROCESS.

WECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAYWECHECKOURSMARTPHONEMORETHAN150TIMESADAY

INSHORT,BEHAVIOURSHAVECHANGED…

ANDNEEDSTOO!

« KNOWME&RESPECTME! »ISTHE#1REQUIREMENTOFTHECONNECTEDCONSUMER

NEWENTRANTSGOMOBILEFIRST

SOMEEVENGOMOBILEONLY!

INNOVATIVEESTABLISHEDPLAYERSUSEMOBILEMOMENTSTOOFFERDELIGHTFULCUSTOMEREXPERIENCES

SMARTCOMPANIESPROVIDEMOBILEAPPS TOTHEIREMPLOYEESTOINCREASEPRODUCTIVITYANDEFFICIENCY

MOBILEISTHENEWNORMALANDEVERYINDUSTRYISDISRUPTED

Government

Transportation

HealthCare

Manufacturing

Retail

Utilities

Insurance Banking

ProfessionalServices

Education

MediaICT

Sport

16

YES,YOUNEEDTOADAPT!

18

WHY?Abunchofreasons…

GAINCOMPETITIVEADVANTAGES

INCREASEEFFICIENCY STAYRELEVANT

GRABNEWMARKETSHARE

RETAINEMPLOYEES SAVEMONEY

HOW???

1.KNOWYOURCUSTOMERMay she be a client or an employee, you need to understand your customer needs, her profile and her journey.

2.BUILDYOURSTRATEGYBuild a plan to meet your customer needs during her mobile journey and define your business objectives.

3.DESIGNFORREALUSERSYou have to provide a delightful user experience. Users come first, business objectives come next.

4.MEASURE&OPTIMISELook at what goes well and what goes wrong. Optimise your processes and the user experience.

Hello.WEARE.

HEREISWHATWECANDOFORYOURMOBILETRANSFORMATION.

25

OURMOBILESERVICES

MOBILESTRATEGY MOBILEAPPS OPTIMISATIONUSEREXPERIENCE RESPONSIVEWEB

Wehelpourcustomersdefine,planandoptimise

theirmobilestrategies.

Wedesignengagingdigitalsolutionsforreal

users.

Wedeliveramazing,useful

andcontextualisedmobileapps.

Wecreatebeautiful,manageable,efficient,

integratedandresponsivewebsitesandecommerce

platforms.

Wecanhelpyouoptimiseyour

processes,resultsanduser

experiencebasedonanalytics.

WHYYOUSHOULDWORKWITHUS

AGILITY INTEGRATION SECURITY BUSINESS-ITALIGNMENT

We use agile methodologies, rapid iterations and user testing to meet your requirements and our own governance framework to deliver flat rates projects on

time and on budget.

We rely on the very strong tech skills of our team to provide digital solutions that are fully

integrated within your information system and business

processes.

In a data-driven world, we pay very much attention to providing

fully secure solutions that are aligned with the most strict internal security policies.

Our IT background, combined with our business expertise,

makes us the perfect partner to deliver solutions that meet at the

same time business and IT requirements.

DIGITALSTRATEGY&BUSINESSEXPERTS

TECHIES

PROJECTMANAGERS

USEREXPERIENCEARCHITECTS

THECREW

WEBDESIGNERS

MANAGERS

EXPERTISE– INNOVATION– ENGAGEMENT– FUN

50+PEOPLE

27YEARSOLD

ANAVERAGEOF

THANKYOUWWW.AFELIO.BE