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Mobile Internet Devices: Hardware Architectures

Moderated by Jim McGregor Principal Analyst and Research DirectorIn-Stat

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Introduction

Welcome to the Mobile Internet Device (MID) webinar series featuring:

MID Market Overview – 6/26/08MID Hardware Architectures – 8/7/08MID Software Architectures – 9/24/08MID Business Models – 11/12/08

Today’s host:Jim McGregor, Principal Analyst & Research Director, In-Stat

Agenda5-minute overview 30-minute discussion by panelists 25-minute live Q&A

Archive of webinar available at:www.ti.comwww.instat.com

http://www.ti.com/http://www.instat.com/

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Panelists

Brian Carlson Strategic Marketing Manager - TI’s Wireless Terminals Business Unit25 years in technology marketing, business development, and engineering in DSP, communications, and multimedia applicationsExperience at DNA Enterprises, E-Systems, Hyperception, and LSI Logic Recognized by TI as Member of Group Technical Staff

Bob MorrisDirector of Mobile Computing at ARM30 years in strategy and business development in semiconductor, EDA, & test equipment industriesExperience with industry leaders: Alchemy, AMD, HP, Mentor Graphics, and Motorola

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Discussion Overview

Jim McGregorReview

• The definition of a Mobile Internet Device• The potential market opportunities

Introduction to architectural issues

Brian CarlsonArchitectural issues and design considerations

Bob MorrisDiscussion on the ARM architecture and developments by the ARM ecosystem

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What is a Mobile Internet Device (MID)?Required

capabilities:

+ =

Higher resolution display

Application-orientedfeatures:

Wireless broadband

Browser

Truly portable

Gaming

Camera

Camcorder

Office productivity

Navigation

Portable media player

Cellular voice

All-day battery

Intuitive UI

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Consumer Electronics

CellularComputing

•iPod

•Feature phone

•iTouch

•Mobile Internet Device

•Portable Media Player

Multimedia phone

•Cellphone

Ultra-Mobile PC

BlackBerry

•Personal Nav Device•iPhone

Portable Digital/Sat Radio Receiver

Smartphone

Many potential form factors!

Netbook

Notebook PC

•eToys

•e-books

•Social Networking

•Location-based services

•Digital Media

•Productivity Solutions

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Devices Driven by Business & Usage Models

Smartphone WLAN/3G/ WiMAX/LTE…

Content & applications

Internet

Web 2.0

MusicVideo

Social networking

Ringtones

Internet

NavigationNews & information

Devices Services

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Hardware Considerations

Decision DriversPower/battery lifeTradeoffs between

• Features• Performance• Size & weight• Level of Integration• Design reuse• Cost• Time-to-market• Software (3rd Webinar)

Customer driven requirements

Hardware OptionsProcessingGraphicsCommunicationsMemory/storageI/O

• Display• Keyboard• Mouse pad• Stylus

Power• Battery• Power management

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Architectural Issues and Design Considerations

MID Product Groups and FeaturesMID System Architecture ConsiderationsBenefits of SoC in a MID DesignTI Platform Strategy and Solutions for MID

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MID Product Groups and Featuresm

illio

ns10

s of

mill

ions

100s

of m

illio

nsVo

lum

e

Size

Two Pounds (900+ g)

One Pound (450 g)

Half Pound (225 g)

Quarter Pound (120 g)

Netbooks

Tablets

Smartphones+• Screen: 7-10” XGA

• Memory: 512MB-1 GB

• Storage: 12-20+ GB

• Camera: 1.3 MP

• Connectivity: BT/WiFi/Ethernet

• Battery: 24-49 W/h

• Screen: 4-7” WVGA

• Memory: 128-256 MB

• Storage: 256MB-4GB

• Camera: VGA-3 MP

• Connectivity: BT/GPS/WiFi/3G/WiMax

• Battery: 5-10 W/h • Screen: 3-4” HVGA/VGA

• Memory: 128-256 MB

• Storage: 8-16 GB

• Camera: 2-8 MP

• Connectivity: 3G/BT/GPS/WiFi

• Battery: 3-5 W/h

The TI OMAP™ solution provides a single, affordable H/W & S/W platform that supports all these form factors

http://images.google.com/imgres?imgurl=http://blog.fon.com/en/archive/n810_02_web_low.jpg&imgrefurl=http://blog.fon.com/en/archive/gadgets/nokia-n810.html&h=537&w=650&sz=80&hl=en&start=2&um=1&tbnid=25I4fTH20HUDbM:&tbnh=113&tbnw=137&prev=/images%3Fq%3DN810%26um%3D1%26hl%3Den%26rlz%3D1T4GGIH_enUS254US254%26sa%3DNhttp://images.google.com/imgres?imgurl=http://blogs.pcworld.com/staffblog/archives/iphone_home.gif&imgrefurl=http://blogs.pcworld.com/staffblog/archives/006990.html&h=495&w=300&sz=41&hl=en&start=15&um=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images%3Fq%3DiPhone%26um%3D1%26hl%3Den%26rlz%3D1T4GGIH_enUS254US254%26sa%3DN

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MID System Architecture – Block Diagram

Antenna

WiFi/BT Antenna

Coexistence

Fast IrDA

GPIO

On/Off

Reset

32 kHz Crystal

Microphones

Speakers

Headset

LED

Keypad

Voice

AudioAudio

Data

NOR Flash

NAND Flash

Mobile DDR

MS/MMC/ SD/SDIO

Card

TV PAL/ NTSC

DVI or HDMI

Transmit

WVGA- XGA LCD

Display

UART/IrDA

UART

SPI

SDIO

UART

McBSP

USB

McBSP

GPMC SDRC

System Interface Power Reset

Clock Manager

High-Speed (HS) USB 2 OTG Controller

McBSP

McBSP

I2C

Camera I/F Serial

GPIO

Imaging Video & Audio Accelerator

(IVA™ 2+)

Image Signal Processor

(ISP)

2-D/3-D Graphics Accelerator

ARM® Cortex™ -A8

SPIDisplay

Controller Parallel-Serial

Video DAC

S-Video

MS/ MMC/

SD/SDIO

Timers, Interrupt Controller, Mailbox

Boot/Secure ROM

M-Shield™ Security Technology: SHA-1/MD5, DES/3DES, RNG, AES, PKA, Secure WDT, Keys

Shared Memory Controller/DMA

Hollywood™ Mobile DTV

NL5350 NaviLink™ 5.0

GPS

WL1271/73 WiLink™ 6.0

mWLAN

BlueLink™ 7.0Bluetooth®

+ FM TX/RX

3G Modem HS USB Transceiver

Audio/Voice Codec

Power Manager

Battery Charger

Keyboard

PMIC TWL5030

Battery

TSC2046 Touch Screen

Controller

OMAP3440

USB Connector

PoP MCPP-ATA

SDD

Camera I/F Serial/Parallel

I2C

Pri/Sec Camera Modules

Vibrator

I2C

USB 2 OTG

USBUSIMUSIM

eMMC / eSD

Backlight

bq27500 Fuel Gauge

Backlight

Antenna

FM Antenna

Data

Antenna

WIRELESSMEMORY

USER I/F

POWER

STORAGE

APPS PROCESSOR

IMAGING

AUDIO

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MID System Architecture - ConsiderationsKey challenges

Platform selectionProven technology that meets stringent mobile requirementsComprehensive system & software strategy

• It’s more than just a CPU and chipset• Strong, multiple OS support and software ecosystem

Consistent architectural roadmap • Enables reuse of design and software into the future

Flexibility to customize and deploy differentiated products• Ability to leverage design across multiple product groups• No vendor-imposed limits on end-product capabilities

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OMAP3xxx SoC for MID Design

POWERVR™SGX

Graphics(GPU)

Display Subsystem

& LCD

I/F

Memory Controller

Perip

hera

ls

L4in

terc

onne

ct

Imaging Video

Accelerator (IVA)

Vide

o O

ut

Image Signal

Processor(ISP)

OMAP3xxx

L3 Interconnect

HD Video and Still Image

capture and playback.

UI/game control by camera

12MP Digital still camera

quality imaging & HD

camcorder

S-video and Composite output

to Drive TV or DLP direct from phone

Console Quality Graphics2D and 3D acc

OpenGL® ES1.1, ES 2.0OpenVG, JSR184, 239, 297

>10M poly/sec

Timers, Interrupt Controller, Mailboxes,

interfaces to ext. peripherals (USB, I2C, SPI, McBSP, GPIO…)

XGA display support w/ embedded rotation

engine, overlays and alpha blending

ARM® Cortex™-A8(CPU)

NEON (SIMD)

PoP Support for DDR/FlashMemory saves valuable PCB

area

Applications Engine runs up

to 1 GHz,Floating Point, Jazelle® RCT

Java Acceleration,TrustZone®

Security, NEON SIMD Engine

Processing power for all

application. full Internet

browsing experience,

Audio Engine, Speech, VoIP

Chat

Smar

tRef

lex

SmartReflex™Power &

Performance Management

M-S

hiel

d Se

curit

y

M-Shield™ Mobile Security Securing Content, DRM, Secure Runtime, IPSec

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Benefits of SoC in a MID Design

1/10th the AREA

Lower POWER(Longer Battery Life)

Solution optimized on mobile, low-power processSingle-die integration eliminates I/O powerAdvanced, on-chip power management Optimized hardware accelerators for maximum performance and lowest power

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Mission: Deliver hardware + software system solutions that scale across customer roadmaps to optimize OEM time-to-market, flexibility, and R&D efficiency

TI Platform Strategy for MID

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TI Solutions for MID Strong portfolio of solutions for MID designs

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Discussion on ARM Architecture & Ecosystem

Benefits of the ARM ArchitectureARM EcosystemPerformance and PowerMobile Internet Ecosystem Momentum

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Mobile Internet Runs On ARM

Key decision factors for customers:

Shared success business modelARM processors from multiple suppliersDiversity, innovation, core competency

Leading technologyFeatures and functionality; RTL to GDSIIPower, Performance, Area are better with ARM

Complete Web 2.0 ecosystemSoftware – the full web experience and software leverage“Everything you need” – shared success

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Shared Success Business Model

This partnership is the most powerful market force20+ processors, 200+ silicon partners, 500+ licenses, 12Bu+ shippedMobile product shipments 2007 >1.8BuCommon architecture spanning below $1 to over 1GHzThousands of person-years of competencyDiversity of design approachesInnovation throughout the value chain

Optimised RTL throughto GDSII technology

ARM Connected Community at 450+ Partners

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Power-efficient Performance

Intel claims performance leadershipAtom has twice the EEMBC performance?

• When operating at twice the frequency• On small benchmarks with an old compiler• Comparing large L2 cache to no cache

Comparing Apples to Apples

Cortex-A8 is better on fourout of five EEMBC Suites

• Scaled to the MHz for mobile• Using best compiler - ARMCC

At significantly less power

EEMBC Suites with MHz Normalized(Higher is Better)

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

Auto Telecom Office Consumer Network

Cortex-A8Atom

Wor

seB

ette

r

Atom measurements taken on a DG945GCLF mini itx motherboard at 1.6GHz running Ubuntu 7.1 using gcc compiler.ARM measurement taken on 768MHz A8 based emulated system with Linux 2.6.24 using armcc. Same benchmark measurement framework and benchmark sources used for comparison. Results normalized to MHz.

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Low Power = Great User Experience

Usability - Average PowerConsumers want to be MobileCortex-A8 delivers days-of-use, not hours

SleepCortex-A8 saves contents to external DRAM and turns offWeeks of standby not hours

0

2040

6080

100

120140

160

Sleep Average

Mill

iwat

ts

Intel Atom multi-Vt45nm 800MHz

ARM Cortex-A8 45LP 800MMz

Sleep AverageIntel .8 days .4 daysARM Weeks 6.9 days

Power Usage estimates

Life from a 1400mAh BatteryProcessor Core Only

For Mobile “Battery Life is King”

>100x18x

•ARM Cortex-A8 projections use the same statistical distribution of power states as Intel Atom.• Average use assumes following power state distribution- C0: 5%,C1-C4:15%, C6: 80%• Projections for core only at 800 MHz. Days calculated on 24hr clock.• Intel Z500 (C0-C6) state power state estimates from Intel datasheet (319535-001US). Average power estimates based on Microprocessor Report article “Intel’s tiny ATOM”.

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Real World Web Experience

Cortex-A8 768MHz vs Atom’s 1.6GHzHalf the processor frequency, minimal difference in load time Comparable web experience Increased surfing time

Power considerations for workloads at 1.6GHz

Cannot realistically function without a heat-sink at 1.6GHz

800 1600

1.5

1.0

0.5

1200400

Relative web page loading

Cortex-A8Atom

MHz

Measured results on Intel® Desktop Board D945GCLF with Atom N230 processor running at 1.6GHz

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Mobile Internet Ecosystem Momentum

Ecosystem is expanding

ExamplesFull Microsoft® Silverlight®

Mobile support announced in March 2008Silverlight® 1.0 targeting Windows Mobile 6

Full Adobe® Flash®Open Screen Project Launch 1st May 2008Flash® 10 and AIR® for first releaseEnsures complete Flash® experience available to all devices

Mozilla Firefox 3Same code base - Mobile and Desktop, with full add-on compatibility6x performance gain

SW companies are investing, MAJOR opportunity as the web goes mobile!

1.5B Units in 2010*

* Source: In-Stat

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Q & A

To participate, click on the Ask a Question link on the left side of the interface; enter your question in the box on the screen; hit “Submit.” We’ll answer them during the Q&A session or after the webcast.

www.ti.com/mid

http://www.ti.com/mid

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Contact Information

Jim McGregorPrincipal Analyst & Research DirectorIn-Statjim.mcgregor@reedbusiness.com408.609.4554

SWPT030

Bob MorrisDirector of Mobile ComputingARMBob.Morris@arm.com

Brian CarlsonStrategic Marketing ManagerWireless Terminals Business UnitTexas Instrumentsbcarlson@ti.com

mailto:jim.mcgregor@reedbusiness.commailto:Bob.Morris@arm.commailto:bcarlson@ti.com

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Slide Number 1IntroductionPanelistsDiscussion OverviewWhat is a Mobile Internet Device (MID)?Many potential form factors!Devices Driven by Business & Usage ModelsHardware ConsiderationsArchitectural Issues and �Design ConsiderationsMID Product Groups and FeaturesMID System Architecture – Block DiagramMID System Architecture - ConsiderationsOMAP3xxx SoC for MID DesignBenefits of SoC in a MID Design TI Platform Strategy for MIDTI Solutions for MID Discussion on ARM Architecture & EcosystemMobile Internet Runs On ARMShared Success Business ModelPower-efficient PerformanceFor Mobile “Battery Life is King”Real World Web ExperienceMobile Internet Ecosystem MomentumQ & AContact Information