mobile internet consumer spain
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THE MOBILEINTERNET CONSUMERSPAIN 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
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THE MOBILE INTERN
Preface
The Mobile Internet Consumer - Spain 2013 report produced by Vservaddresses the audience insights of the growing mobile internet user b
Spain. This report focuses on profiling the mobile web & app users, thpurchasing power, lifestyle and consumption pattern. The findings anare drawn from a survey conducted in 36 countries across regions.
The Mobile Internet Consumer report is designed for media planners
advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom serproviders in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.
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THE MOBILE INTERN
DEMOGRAPHICS
THE MOBILE INTERN
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3 out of 5 mobileinternet users inare men
Male F
39%61%
38%
62%
Gender
*EUROPE
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Over half of the mobile internet users in Spain are Gror Post-Graduates
Graduate / Post Graduate
Diploma / Undergraduate
Schooling upto 12 yrs
Education
22% 31%*
17% 24%*
Uneducated 8% 11%*
*EUROPE
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4 out o
interneSpain earnin
Occupation
Business12%
Self Employed
Professional14%
Full-time job26%
Part-time job5%
33%*
12%*
12%*
9%*
Currently
not working19%
Housewife7%
Student17%13%*
8%*
13%*
*EUROPE
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CONSUMPTION PATTERNTHE MOBILE INTERN
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86%
28% 32% 22%
6 out of 7internet udownloador app in
month
Game / App Video Music Themes
Mobile content downloaded in thelast month
*EUROPE
78%* 35%* 38%* 31%*
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THE MOBILE INTERN
Download mobile content
Find a good deal on something
Learn about a brand
Locate something nearby
Mobile internet users enjoy receiving mobile content and locatnearby through mobile ads. Mobile will drive greater engagemeintegrated with other marketing mediums.
Users love mobile ads that help them...
47%
43%
39%
52
*EUROPE
5
38%*
37%*
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THE MOBILE INTERN
PURCHASING POWER
THE MOBILE INTERN
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THE MOBILE INTERN
Consumer Durables
87%
Automobiles
68%
Over half of the mobile intusers in Spain have claimeown a tablet
Connected Devices
Computers Tablets
54%69%
Product Ownership
*EUROPE
65%* 42%* 76%* 52%*
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THE MOBILE INTERN
Restaurant
Movie Theatre
Shopping Mall / Market
7 out of 10 mobile internet users in Spain have beenshopping mall/ market in the last month
Affluent Lifestyle
52%
43%
*EUROPE
47%*
41%*
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About the study
To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights
The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 3000 mobile web & app users. The
was conducted using random sampling for natural representation of ttarget group across 6 key countries in EuropeFrance, Germany, ItaRussia, Spain and UK. The overall Europe averages were weighted asregional composition of mobile internet users in each focus country.
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About Vserv.mobi
Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser
Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis
developers, publishers and telecom operators.
Powered by award winning AudiencePro andAppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading Fbrands & digital media companies, across 200 countries.AudienceProtargeting capabilities andAppWrappers"One Click" SDK integration f
Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.