mobile in mobile apps

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Money in Mobile Brian Cauble Thursday, September 23, 2010

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Page 1: Mobile in mobile apps

Money in MobileBrian Cauble

Thursday, September 23, 2010

Page 2: Mobile in mobile apps

Charge

• iPhone - $.99 - $999.99

• Android - whatever

• 30%

• Build it & they will come?

@briancaubleThursday, September 23, 2010

Page 3: Mobile in mobile apps

Advertising

• Pay per click (PPC)

• Pay per impression (PPM)

• Generally free

• Ad providers

@briancaubleThursday, September 23, 2010

Page 4: Mobile in mobile apps

Sell Ads

• No sharing!!!

• Infrastructure required

• Best for experienced

@briancaubleThursday, September 23, 2010

Page 5: Mobile in mobile apps

Give a Taste

• Free (Lite) app *

• Leave them wanting more

• Fully functional (iPhone)

• Trial period (Android)

@briancauble* http://blog.flurry.com/bid/19375/iPhone-App-Store-Marketing-Give-it-Away-to-Get-Paid

Thursday, September 23, 2010

Page 6: Mobile in mobile apps

In-App Purchase

• Sell upgrades (iPhone)

• Ringtones, game packs

@briancaubleThursday, September 23, 2010

Page 7: Mobile in mobile apps

Sell Web Apps

• Subscription services

• Weight watchers, Remember the milk, etc

• Mobile required?

• No fees!!!

@briancaubleThursday, September 23, 2010

Page 8: Mobile in mobile apps

Give It Away

• Sell other products!

• Amazon, Target, etc.

• Create awareness

• Good Advertising ROI

@briancaubleThursday, September 23, 2010

Page 9: Mobile in mobile apps

Brian Cauble@briancauble

www.linkedin.com/in/briancauble

www.appsolutegenius.com

Thursday, September 23, 2010