mobile in mobile apps
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Money in MobileBrian Cauble
Thursday, September 23, 2010
Charge
• iPhone - $.99 - $999.99
• Android - whatever
• 30%
• Build it & they will come?
@briancaubleThursday, September 23, 2010
Advertising
• Pay per click (PPC)
• Pay per impression (PPM)
• Generally free
• Ad providers
@briancaubleThursday, September 23, 2010
Sell Ads
• No sharing!!!
• Infrastructure required
• Best for experienced
@briancaubleThursday, September 23, 2010
Give a Taste
• Free (Lite) app *
• Leave them wanting more
• Fully functional (iPhone)
• Trial period (Android)
@briancauble* http://blog.flurry.com/bid/19375/iPhone-App-Store-Marketing-Give-it-Away-to-Get-Paid
Thursday, September 23, 2010
In-App Purchase
• Sell upgrades (iPhone)
• Ringtones, game packs
@briancaubleThursday, September 23, 2010
Sell Web Apps
• Subscription services
• Weight watchers, Remember the milk, etc
• Mobile required?
• No fees!!!
@briancaubleThursday, September 23, 2010
Give It Away
• Sell other products!
• Amazon, Target, etc.
• Create awareness
• Good Advertising ROI
@briancaubleThursday, September 23, 2010
Brian Cauble@briancauble
www.linkedin.com/in/briancauble
www.appsolutegenius.com
Thursday, September 23, 2010