mobile hyperbole - emerging trends in behaviour and technology
TRANSCRIPT
MOBILE HYPERBOLE
http://www.youtube.com/watch?v=pFl
cqWQVVuU
MOBILE WILL
RESHAPE THE FUTURE
“MOBILE WILL CHANGE THE
FACE OF MARKETING AS WE KNOW IT”
“FORGET EVERYTHING YOU KNOW,
THE FUTURE IS ALL MOBILE”
“WE TEND TO OVERESTIMATE THE
EFFECT OF A TECHNOLOGY IN THE
SHORT RUN AND UNDERESTIMATE THE
EFFECT IN THE LONG RUN” - AMARA’S LAW
MOBILE IS
DEAD
SOMETHING CHANGED
COMPUTERS GOT WELL FAST, AND
WELL SMALL
KOOMEY’S LAW
IT’S ACTUALLY ALL ABOUT
TOOLS
OUTSOURCING
AND WAVES
WAVE #1-
OPERATOR
WAVE #2-
BABYSITTER
WAVE #3
DECOUPLED
WAVE #2.5
MOBILITY
NUMB3RS
59% (*at last count)
PRIMARY ACCESS POINT
ONLY ACCESS POINT
WE HAVE BEEN OVERTAKEN
THE ATTENTION GAP
FALLACY
THE [NEW THING] IS LIKE THE [OLD THING] ONLY [SMALLER /BIGGER]
THE [MOBILE MEDIA SPACE] IS LIKE THE [DESKTOP WEB] ONLY [SMALLER]
TWO SIDES
BIG TREND #1: THE WORLD
GETS SMARTER
MULTI-SCREEN
SIMULTANEOUS
SEQUENTIAL
SMART GLASS
49
50
PERCEPTIVE MEDIA
SMARTER THINGS
STRONGBOW
BIG TREND #2 SMARTER PEOPLE
FUEL
XYLOBAND
CONNECTED ME
SMART WORLD + SMART PEOPLE
= MOBILITY
OPPORTUNITY