mobile giving + social pressure = results
DESCRIPTION
Lake Forest College used a simplified giving form designed to play well on a mobile device and then brought and iPad to alumni functions. The result was new donors and new dollars through the use of simple social pressure.TRANSCRIPT
Mobile Giving + Social Pressure
= Results
Timothy State ’93Associate VP for Alumni [email protected] @timstate
Tools Needed
Wireless-enabled iPad orTablet Device
Tools Needed
Donors with Credit Cards
Tools Needed
Mobile-friendly Giving Page
Tools Needed
• Not required, but help– Social skills– A touch of alcohol
The iPad and the Gift Officer
Gift Officer Donor
iPad
Happy Gift Officer Happy Donor
The iPad at Events
Donor 1
Donor 2
Donor
Non-Donor
The iPad at Events
11 gifts made in
the course of 9 innings
The iPad at Events
$290 average gift
increase from $211
The iPad at Events
6 New Donors(50+% of those who made
gifts)
The iPad at Events
$3,195 Total Dollars($870 increase)
Key Learnings
• Works best with donors under $500
• Staff need to be in support of this tactic
• Set up a Mobile-friendly giving form (www.ForestersForever.com/givemobile)
THANK YOU!
No students or donors were harmed in the making of this presentation.
Timothy State ’93Associate VP for Alumni [email protected] @timstate