1. Paha Schulz | CrytekMobile Games:Europe VS Asia

2. Paha Schulz Who? Korean German(born and raised in Korea, while educated from German international school) Games Industry since 2001 First half of carrier in Asia, later half in Europe (UK, Germany) NCsoft (Korean HQ & Europe), Electronics Arts, Crytek Business Development, Online Publishing, Market Analysis, Marketing,Production, Monetization Currently Responsible at Crytek:All Business Development responsibilities on Games,focus on Games as a Service: PC, Console and also MOBILE 3. Crytek Mobile?? 4. Mobile! Market Analysis 5. Global Mobile Games Market SizeAccording to Newzoo in 2014(E): Global Mobile Game Market: $21.7 Billion Asia: $12.2Billion Europe (Western+Eastern): $3.8 Billion Europe + North America: $8.8BillionAsia is clearly the biggest Mobile GamemarketSource: Newzoo 6. Global Top Companies & GamesDiverse companies contributing top downloads.Looking at Revenue side, many Asian contributors in global top list: mainly Japanese, Chinese andKorean.* Supercell is counted in SoftBank Source: App Annie 7. Global Top Store Matrix (iOS) Most markets have similartop3: CoC, Candy Crush,Game of War Japan, China, Korea havedifferent profile of top appsNevetheless Korea has Clashof Clans on top chartSource: App Annie, date as of Oct19 2014 8. Europe 3 iOS top grossingGermany UK France All 3 Major European markets have similar profiles in the top 10 markets UK has a bit of US like attributes, but overall its a fairly similar chart acrossSource: App Annie, date as of Oct19 2014 9. Asia 3 iOS top grossingChina Japan KoreaSource: App Annie, date as of Oct19 2014 All 3 Major Asian markets are pretty much completely different top10 charts Mainly key local contributors are leading in each market 10. Key Characteristics ofkey Asian markets 11. Korea characteristics Kakaotalk is the dominating messaging app in Korea It opened up as a social platform for games and became the platform to integrate in the Korean market Quickest turnaround in the chart trends. Currently Mid-core RPG are dominating top charts mainly 12. Japan characteristicsSocial Networks:Messenger: Puzzle & Dragon: 13. China - characteristicsNo Google Play Alternate Stores:Messenger:Tencent WeChat 14. Deeper dive inTop Games in Asia 15. Korea top GamesBlade for KakaoHigh Quality Hardcore RPGEverybodys MarbleReal-time Multiplayer Board Game 16. Korea top GamesFifa Online 3 M (Android only)Client PC cross-platform FIFA Game 17. Japan - top GamesPuzzle & DragonMonster StrikeCasual Game with RPG Progression 18. China top GamesTurret LegendMid-core Action RPGGame by Longtu GameWeChat DashCasual Running GameTencent 19. Western Content successin Asia 20. Supercell CoC in Korea 21. King Candy Crush for Kakao 22. Key Take Away Asia is not a market. Korea, China, Japan aremarkets. (and there are much more!) Asia has big market numbers. This doesnt mean itsless competitive. (Actually the reverse) It is possible for Western games to be successful inAsian markets: although it needs dedication permarket and correct local approaches There is no cross-Asian key player(publisher), hencethere cannot be a cross-Asian partner, not yet. More Western games will make it to Asia, but moreAsian games will also come to the West