mobile game asia 2015 bangkok: how to be succesful with your games in china
TRANSCRIPT
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How to be successful with
your games in China
GMGC Asia
Monte Singman,
VP International BD, iDreamSky
1
Overview
Part.1
Part.2
Part.3
iDreamSky profile
Mobile game industry in China
Four steps to win
2
iDreamSky: Leading mobile game publishing platform
122.0mnMAU in 3Q2014 (2)
27.4mnDAU in 3Q2014 (2)
Independent mobile game
publishing platform in
China in 2014Q3 (1)No.1
Represent 29.8%of the market share
Large + Fast
growing user base
Higher user engagement
3
Mid- and
hardcore
games
Pipeline
Casual
games
>20
2527
A large and diversified portfolio (1)
Proven track record of sourcing and publishing popular games
Strong and trusted relationship with CPs
Exclusive
partnership
in China
Trusted by
game
developers
Access to source code
Flexibility in game redesigning and optimization
US Asia PacificEurope
iDreamSky profile
4
Mobile game industry in China
Source: Analysys International
3.34.1
5.4
13.9
23.8
33.8
42.7
2010 2011 2012 2013 2014E 2015E 2016E
53%
2010-2016E CAGR
China's mobile market size is fast-growing and will keep on expanding.
China mobile game market size (in RMB bn)
5
Mobile game potential in China
Increasing mobile
internet penetration
Popularity of
smartphones
Continuous network infrastructure
development
# of smartphone
sold / # of mobile
phone sold (2)
Mobile
internet
penetration (1)
37.0% 91.9%
Popularity
of mobile games
Mobile game
penetration (3)
64.6%
Smartphone penetration rising and network infrastructure developing
help to boost the China's mobile market expanding.
6
Four steps to win
•Broad channel coverage
•Optimal payment solutions
•Game localization and content optimization
•Strong ability to monetize
Four steps help you to make a successful game in China
7
Broad channel coverage
Distribution channels
>300 distribution channels
Android App stores
Mobile carriers
Device app stores
Social networking
Choosing the high-quality channels to obtain more users.
8
Optimal payment solutions
Payment solutions
>50 payment solutions (1)
Mobile carriers
Mobile payment
platforms
Other third-party
payment platforms
Choosing the most suitable payment method to improve effeciency.
9
Game localization and content optimization
Strong localization ability:
1.Chinese character adding
2.Chinese Holiday Content adding
3.UI and UX optimization
4.Difficulties adjustment
5.Technical optimization
6.Frequently updates
Localization is the key factor to achieve higher user retention
10
Strong ability to monetize
Mobile 360 Chinese new year adaptation Alibaba adaptationBaidu Championship adaptation
Company presentationNovember 2014
THANKS!