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Mobile for Agencies Mobile Monday 08/06/09

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Page 1: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Mobile for Agencies

Mobile Monday 08/06/09

Page 2: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Interactive marketing

Multimedia design

Web development

Online brandingOnline branding

Guerilla and virus marketing

Search engine marketing

Mobile marketingMobile marketing

Page 3: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

What advertisers want?

Page 4: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Advertisers want …

... our sight.

… our 30 seconds.

… our click.

Page 5: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Advertisement is about attention!

Page 6: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

It is hard to pay attention to ads.

Page 7: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Advertisers are looking for the perfect solution.

Page 8: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

The perfect solutions is:

Targeted

Relevant

Ubiquitous

Not disturbing

Page 9: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

The 5th element:

CHEAP!!!

Cost effective

Page 10: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

What about mobile advertising?

Is it targeted?

Is it relevant?

Is it ubiquitous?

Is it not disturbing?

… and is it cost effective?

Page 11: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Mobile AdvertisingMobile Advertising

SMS, MMS marketing

Bluetooth marketing

Banner ads

QR codes

Location Based Advertisements

Preroll video-ads Search Engine Marketing

Callback tones

Mobile widgets

Advergaming

Page 12: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

What are the barriers?

Page 13: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Lack of standard platform

Page 14: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Lack of visual abilities

Page 15: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Lack of media

Page 16: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Lack of innovative thinking

Banners

SMS

E-Flyers

Ringtone

Page 17: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Together Everywhere

Page 18: Mobile for Agencies Mobile Monday 08/06/09. Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search

Thank you for your attention!

[email protected]