mobile emailppt
DESCRIPTION
TRANSCRIPT
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Mobile EmailEmail Marketing: Section 2
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Mobile to overcome Desktop
“Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013.” (MarketingProfs)
Mobile email represents 43% of all email opens – a 138% increase in the last 18 mos.
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Key Differences
Desktop
600px wide
Images normally blocked by default
Mobile
300px wide (varies by device)
iPhone loads images automatically
Zoom to fit whole message, must pinch or double tap to read
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Optimizing email for mobile
Instead of preheader go straight to content
Smaller image files
Clear CTAs
Limit the width Avoid full width banner ads Avoid full width text Be ready to sacrifice your
right-side content
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Victory or Delete
Mobile design requires:
Less heavy content
Less clutter
More direct
Avoid left/right scrolling
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Email Marketing Complete. Way to deliver!
Next Section: Retention and Engagement