mobile discovery user guide v9

Mobile Discovery User Guide For the Connected Media Platform


CONTENTS

BACKGROUND AND GETTING STARTED

Delivering on the Promise of Mobile Marketing ........................................................................................................... 6

..................................................................................................................................................................... 6

Campaign Dashboard Page Review ............................................................................................................................ 8

CONTENT

External vs. Lead Generating. What, why, and how. ................................................................................................... 10

Creating lead generating content ................................................................................................................................ 12

Creating External Content ........................................................................................................................................... 13

CAMPAIGNS AND MEDIA TAGS

Creating a campaign .................................................................................................................................................... 16

Internal Campaign Dashboard Anatomy .................................................................................................................. 17

Creating Media Tags .................................................................................................................................................... 18

Defining Your Tag ........................................................................................................................................................ 18

IMT Launch Pad Anatomy ......................................................................................................................................... 19

Defining Your tag Action .................................................................................................................................. 20

Defining Your tag Location ............................................................................................................................... 21

Defining Your tag Releasing ............................................................................................................................. 22

Saving 2D Codes To Your Computer ................................................................................................................... 22

ANALYTICS

IMT Analytics ............................................................................................................................................................... 24

Content Analytics ........................................................................................................................................................ 26

Profile Views of Analytics (IMT & Content) ................................................................................................... 27

Consumer Portal Anatomy ....................................................................................................................................... 30

Facebook Portal Anatomy ........................................................................................................................................ 31


ADMIN

Manage Users .............................................................................................................................................................. 35

Manage Template........................................................................................................................................................ 36

View Reports ............................................................................................................................................................... 36

APPENDIX

Summarized Use Case ................................................................................................................................................. 40

Other Useful Information ........................................................................................................................................... 40

How to Register for the Consumer Portal ..................................................................................................... 40

How to Install the Code Book application ..................................................................................................... 40

Getting a Reader ........................................................................................................................................... 40

Syncing Your Phone ....................................................................................................................................... 40

INSPIRATIONS............................................................................................................................................................................ 40


Background & Getting Started


BACKGROUND DELIVERING ON THE PROMISE OF MOBILE MARKETING

The Problem Traditional print has limited interactivity, and is not enabled with multi-‐media, tracking or e-‐commerce. Additionally, consumers have no way to connect the physical world with the digital world so they

The Solution Mobile Discovery has developed a solution which allows advertisers to create, manage, and track a marketing campaign that links print, mobile and web content. So, what does that mean?

Mobile Discovery allows you to unite print, mobile and Web content using a concept called Intelligent Media Tags (IMT). IMTs allow consumers to get a rich, interactive experience via their mobile phone by text messaging, scanning 2D barcodes, accessing mobile portals or directly entering a URL.

!

(1) Create a print ad (2) Tag your content (3) Customer interacts via mobile (4) Consumer can follow up via Facebook, MySpace or email (5) Instantly measure success!

Intelligent Media Tags (IMTs)

Multiple Interaction Paths:

Short Code (i.e. Text 1001 to 70734)

2D Barcode (a.k.a. Physical Hyperlink)

Mobile Portal

Direct URL (i.e. mdm.ag/1001)

1

2

3

4

Mobile Web

Share and Bookmark

1 2


There are hundreds of potential applications Mobile Discovery has developed and sold applications for Restaurants, Real Estate and Retail sectors but the possibilities are endless. The beauty of our system is that anyone can understand and easily design revenue generating campaigns with our simple point-‐and-‐click interface.

Mobile Discovery has provided this platform as a tool you can use to launch your message to the next level and to mobilize your message. The rest is up to you, but to help you further along Now get started!

Connected Media Platform Benefits

Create campaigns quickly and easy using a simple, intuitive and robustly-‐featured platform.

Work Smart

Efficiently manage your campaigns with a smart Web 2.0 interface.

Include Everyone

Effortlessly give

consumers multiple

interaction paths.

Get Creative

Easily create and host

mobile-‐ready content in minutes

Generate Leads

Get reliable, high value leads for follow-‐up action.

Analyze

Know how effective your ads are with reporting built

right in.

Integrate

Integrate and automate with

Mobile

robust API.

Sleep Well

Industry standard encryption ensures the safety of your

data.

FEATURES VALUE Campaign Management Tools Content Creation, Hosting and Management Reporting and Analytics Mobile Commerce Solution Geo-‐Tracking & Targeting Device-‐Specific Content Delivery Web 2.0 Integration (Facebook & MySpace)

Invite exploration & discovery Create deeper levels of interactivity Appeal to curiosity Socially and virally advertise Build lasting messages Drive instant activity Plant seeds by bookmarking finds


GETTING STARTED Starting and completing the IMT creation process is made as stress-‐free as possible by Mobile Discovery. While you have the most control in creating a full experience and messaging campaign, the heavy lifting is taken care of by Mobile

etc.

o Creating Content o Creating a Campaign o Creating Media Tags o Defining your Tag o Saving your 2D Code o Reviewing Analytics o Consumer Portal o Administrative Section

CAMPAIGN DASHBOARD PAGE REVIEW


Content


CONTENT EXTERNAL VS. LEAD GENERATING. WHAT, WHY, AND HOW.

Creating content is an essential aspect of developing an intriguing and dynamic campaign. While IMTs are a catalyst to fulfilling mobile experiences, latform allows for a number of various types of content. The content types are as follows:

o Lead generating content Content that will let people share their information with you. o External Content Point to external content already available on the internet.

External Content

Lead Generating Content


EXAMPLE: EXTERNAL CONTENT


CREATING LEAD GENERATING CONTENT

o o Step 1: Choose content type:

o Select the Lead Generating Content o Step 2:

o Fill in every field and select SAVE . o

changes made t

o

changes made to the Lead. o


CREATING EXTERNAL CONTENT

o Click on th o Step 1: Choose Content Type

o Select External Content o Step 2:

o Fill in every field and s shed.


Campaigns & Media Tags


CAMPAIGNS AND MEDIA TAGS CREATING A CAMPAIGN

o o Provide the Title of the campaign and a brief description. o Click SAVE to return to the campaign dashboard.

o highlighted field to enter the campaign.


INTERNAL CAMPAIGN DASHBOARD ANATOMY

General campaign information

Intelligent Media Tags pane Find, access and edit your various IMTs here.

Mobile Content pane Where you can create and modify mobile content.


CREATING MEDIA TAGS

o o

o o

DEFINING YOUR TAG

o To begin, click on your newly created Tag under the Intelligent Media Tag pane.


IMT LAUNCH PAD ANATOMY

Each pane allows you to characterize the account or adjust the experience the Tag provides to the user.

IMT Overview -‐ This section is the most basic level of definition provided for the IMT. Here you rename and describe the IMT as well as edit the short-‐code message users will see onc -‐code side of your IMT/Campaign. Ultimately all of the information you need to add IMTs to your own media can be found in this section.

Actions -‐

Hits This section provides a graphical summary

Location -‐ Allows for the internal geo-‐tagging of the IMT. More on this later.

Release IMT -‐ Delete IMTs.


DEFINING YOUR TAG ACTION

o Use this section to assign content to your Tag. o o In the expanded section notice the following subcategories.

o Content o Start o top on o Save

o In the content pull down menu you can select from any content you have created.

o -‐down menus you can designate when content will be assigned to the IMT and when

that assignment will end. This is useful when attempting to run a campaign where the content will change regularly (daily, weekly, monthly, etc.). The schedule function allows for time-‐content.

o o


DEFINING YOUR TAG LOCATION

o To designate o Notice the expanded options

o o Google Map o

o o

o Using the Google Map to change location, simply ZOOM and DRAG (or DRAG and ZOOM).

o To remove the location function, click on:


DEFINING YOUR TAG RELEASING

o

o Read the following prompt and select OK or Cancel . Remember, once an IMT is released the action cannot be

undone.

SAVING 2D CODES TO YOUR COMPUTER o To save a 2D code on your computer, right-‐ . o Select a convenient folder to store your code, edit the file name and click SAVE.


Analytics/Reporting


ANALYTICS/REPORTING IMT ANALYTICS

Use this page to view the statistical activity of your IMTs. The anatomy of the page is shown below.

Take note of the various levels of data offered (2D code, SMS, Keyword link, Direct Entry, etc).

IMT Graph -‐ levels of data, mentioned earlier and shown here, include support for 2D codes, SMS events, Keyword Link events and Direct Entry events.

IMT Listing a comprehensive view into your campaign activity, this chart is a simplified glimpse into the success of your work. For a deep view, click on a specific IMT and view the full-‐on stats in the above graph.

IMT Location -‐ IMT as a fixed tag and Location (this can be done within the IMT editing page).


IMT ANALYTICS

Similarly, in this page the IMT graph can be used to zoom in and view street-‐level information of IMTs.


CONTENT ANALYTICS

This page can be used to view the activity and success of your Mobile Content.

Content Graph -‐ Just as with the IMT Analytics page, this graph shows the various levels of data specific to any given selection of Mobile Content.

Mobile Content Listing

Type The type of mobile content (Hosted Content, Lead Generating content or External Content).

Total Hits The total number of times the selected content as been accessed through all points of access.

Total Clicks The total number of times the content has been accessed through the Consumer Portal Site and Facebook.

The Analytics tab is one of two levels where data can be viewed. The second level is within the individual IMT and the Content profiles, shown on the next page.


PROFILE VIEWS OF ANALYTICS ( IMT & CONTENT)

All of the data shown in the Analytics page can be found within the IMT (1) and Content (2) profiles. Mobile Discovery is all about sharing the success with you -‐ we want you to be able to see the fruits of your labor on more than one level.

IMT Profile Edit Page

Content Profile Edit Page


Consumer Portal + Facebook


CONSUMER PORTAL The consumer portal is a simple and straight-‐to-‐the point log of all of the activity made by a given consumer while in the real world. As consumers live their lives and come across tagged pieces of information (i.e. newspaper articles, advertisements, etc.), they are able to bookmark their findings for later viewing.

see what others are discovering.

CONSUMER PORTAL ANATOMY

Recent Activity Here the user can review all recent activity. Clicking on the title/descriptions directs the user to the site

Content profile.

Most Popular This is a listing of the most popular discoveries.

Sharing History Allowing users to share their information is useful and beneficial to the consumer, they like to know with whom shared their personal information. This field allows users to easily keep track of their information and to whom th .

RSS Feed Consumers can opt to get instant updates of their activity, as well as the popular activity. Sharing becomes a real-‐time discovery!


FACEBOOK PORTAL ANATOMY

The Facebook portal is a popular extension of, or alternative to, the Consumer Portal application. With Facebook averaging more than the consumer portal with the Facebook platform is just another way Mobile Discovery wants to help ensure campaigns are consistently discovered even after the first Tag is used.

Your Recent Activity Here the user can review all recent activity. Clicking on the title/descriptions directs the user to the site defined by the advertiser in the Content Profile!

Your Here users can see what their fri great way to share discoveries and spread the word!

Most Popular This is a listing of the most popular discoveries. While this example is general to all campaigns, you can specify this to your own community.

RSS Feed Consumers can opt to get instant updates of their activity, as well as the most popular activity. Sharing becomes a real-‐time discovery!

Just as with any other Facebook app, the Code Book can be collapsed from view or expanded depending on the preferences of the user at any given point of time.


Admin


ADMIN SECTION While the Mobile Discovery platform alone is robustly equipped to allow you to push your message to the limit, the Admin section is where you manage and review .

1. Manage Users 2. Manage Templates 3. View Reports


MANAGE USERS

The Manage Users section is good for reviewing the details (status, contact info, permissions/privileges, etc.) of the users interacting across your campaign, as well as managing their activity.

Show Here you are able to view the detailed permissions and characteristics for each user.

Edit Here you can edit the various permissions and characteristics for each user.

Delete Delete a user completely.

Show Edit Delete


MANAGE TEMPLATE

In the instance of a fully white labeled campaign template management is key to ensuring a consistent backdrop for your users and their mobile experience. Although, everything you can possibly need can be accessed outside of the Admin section, the Admin section allows you to manage the availability of templates.

VIEW REPORTS

High level statistical information can be accessed in the View Reports section.

It is here that you can review very top level statistics across all campaigns. This data is includes:

User Stats Total Barcodes Content Types Total Users Total IMT Events Total URL Clicks

Most of the data here can be expanded to cover a maximum of 90 days.

The interaction on this page is intentionally laid out in a straightforward and simple manner for utmost clarity.

Show Edit


Appendix


APPENDIX -‐ SUMMARIZED USE CASE WELCOME!

media for your advertising! You are only at the beginning of a

explain how it works, in either case we are more than happy to oblige!

Saturn wanted to Tag their Ads.

Saturn created content using one of the Mobile Discovery templates.

Saturn quickly created a Tag.

Intelligent Media Tags (IMTs)

Multiple Interaction Paths:

Short Code (i.e. Text 1001 to 70734)

2D Barcode (a.k.a. Physical hyperlink)

Mobile Portal at

Direct URL (i.e. mdm.ag/1001)

1

2

3

4


Saturn then connected the Tag to the Content.

Saturn placed its Tag into the ad! o With its ad tagged, Saturn was

ready to print!

In the days to follow Saturn reviewed and managed its newly tagged ad campaign.


APPENDIX OTHER USE INFORMATION HOW TO REGISTER FOR THE CONSUMER PORTAL

Visit mobilediscovery.com

.

nformation , h

Check your email for a link to activate your account.

HOW TO INSTALL THE CODE BOOK APPLICATION

Login into Facebook at Facebook.com

Enter/Return.

DONE!

GETTING A READER

To completely take part in the Mobile Discovery solution specifically the 2D component users need to ensure their cell phones are installed with the appropriate readers. Mobile Discovery provides access to all of the necessary readers and makes the process simple and straightforward.

How to get a reader

As a consumer o Login and clic

As an advertiser o o Cl

SYNCING YOUR PHONE

registered syncing your phone is a very simple process.

How to sync your phone

As a consumer o o To ensure proper syncing make sure your phone


As an advertiser o o the page. o Ensure mobile phone number matches the intended cell phone.

information.

o , wait for SMS message, and follow the link contained in the SMS.


Be creative. Be true. Discoverable. Mobile. Captivating. Intensifying. Amplifying. Enhancing. Fresh. New. Innovative. Inspirational. Inspiring. Social. Network. Change. Substantive. Design. Appealing. Imagination. Consolidation.

Interoperability. Stronger. Better. PowerfulInterfacing. Personal. Exciting. Elegant. Super. Fusi stalks of content. Made for you. Made for them. Video. Music. Pictures. You Decide. You define. You tag. You call the shots. Smart.

Shine Through. Break silent print. Easy. Ingenious. Rewarding. Push it to the limit. Bridge worlds. Refuel. Boost. Focus. Dynamics. Expansive. Crescendo. A breeze.

Inspirations For the Connected Media Platform

mobile discovery user guide v9

Documents