MOBILE/INTERNET HIGHLIGHTS – 2016/17 MYANMAR

MYANMAR AND IT’S DIGITAL NATIVES

Resources: World Bank - http://data.worldbank.org/country/myanmar

Name: Republic of the Union of Myanmar Official language: Burmese Total population estimation: 53,90 Million GDP: $74 Billion (Est. 2016) GDP Growth: 6.5% (2016) – 6.8% (Est 2017)

INTERNET PENETRATION GROWING MASSIVELY

Internet penetration 14 Million people (26%), with 14 million active social media users (26%)

Resources: DIGITAL IN 2017: SOUTHEAST ASIA report

SEARCHING FOR RELEVANT CONTENT, SOCIAL NETWORKING, AND ENTERTAINMENT ARE THE TOP ACTIVITIES AMONG YOUNG MOBILE USERS.

MOBILE PHONE IS A MUST-HAVE GADGET

Myanmar has over 50 million mobile phone subscriptions.

Resources: DIGITAL IN 2017: SOUTHEAST ASIA report

SMART PHONES ARE DOMINANT – ENTRY LEVEL TO PREMIUM HANDSETS

Mobile phone penetration over 90%

Resources: Myanmar Times - http://www.mmtimes.com/index.php/business/technology/21466-ministry-puts-mobile-penetration-at-90-percent.htmll

FACEBOOK IS STILL KING

Current estimated active social media users: 14 million

Resources: DIGITAL IN 2017: SOUTHEAST ASIA report

USERS FROM 13-34 ARE THE BIGGEST SOCIAL MEDIA USER GROUP

13 – 18 y/o – 2.4 Million users 19 – 25 y/o – 3.5 Million users 26 – 34 y/o – 2.48 Million users

Resources: Myanmar Times - http://www.mmtimes.com/index.php/business/technology/21466-ministry-puts-mobile-penetration-at-90-percent.htmll ,

INTERNET IS MAINLY ACCESSED ON MOBILE

In Myanmar, 90% of Facebook users access Facebook on their mobile

Resources: DIGITAL IN 2017: SOUTHEAST ASIA report

5 WAYS TO HELP CAPTURE THIS OPPORTUNITY

1.  Understand your customers mobile habits incl. usage and behavior

2.  Don’t be deceived by metrics/measurements as they not always 100% reliable in Myanmar

3.  Ensure broad business results/KPI’s are achieved through your digital campaign

4.  First test/pilot, learn and change, then roll-out at scale, and continuesly measure and and optimise for the duration of the entire campaign

5.  Start think mobile first when implementing digital campaigns. Ensure mobile/digital forms part of ALL integrated campaigns at least 5% - 10% of your total campaign budget

THANK YOU To find out how Idea Foundry can assist your brand in it’s marketing and communication activities in

South East Asia please contact: Jacques Erasmus

+959258027473 jacques@ideafoundry.co.za