Mobile Deployment Event

“Business Engagement”

Lancaster University

19th November 2010

My business and academia

What is academic business engagement?

The Academic relationship

Working with Academia

Working with Students

Benefits to Business

Benefits to Students

Benefits to Students

• Experience

• Understanding of business processes*

• Dealing with professionals

• Contacts

• References & referrals

• Opportunity to gain respect for abilities

• Money

Things we need to be aware of

Things we need to be aware of

• Elastic timescales• Other shared priorities• Commitment and skills matching• Time to teach & mentor• Confidentiality• Mid to long-term commitment – bad taste• Fulfilment skipping• IP ownership

Things you need to be aware of

Things you need to be aware of

• Your credibility• Be part of a team• Think – be realistic on timescales!• Admit mistakes• Challenge what you think is wrong• Don’t underestimate management• Don’t embarrass yourself or others• Plan tasks and start sooner than later!!!!

Getting started

Getting started

• Drive your ambitions

• Realise your strengths

• Keep some powder dry

• Ask, listen, think, then have your say!

• Review personal progress

• Go on a sales course or read a marketing book

• Entrepreneurs: write a business plan!

• Be positive, show commitment – not complacency!

Lancaster University – UCLanMobile Bullets Project

• Please see link - http://www.youtube.com/watch?v=K6fVfk-C5So

•  

Thank you