mobile data products & solutions - estg leiria · i'll discuss the latest referee decision...

Mar-03

Enabling Service Delivery

Mobile Data Products & Solutions

José DelgadoProject Management

IT [email protected]

2CRCS – ESTG IP Leiria

An industry in transition

Some analysts describe the present situation of the mobile communications industry as a downturn. In our opinion we are in a stage of transition.

Period of transition offer great opportunities:

This is a time to get active,

a time to overcome the problems of interoperability and

a time to work together beyond supplier – customer relationships.

OpportunityTransition


Siemens mobileEnd-to-end strategy

Siemens mobile

End-to-end

WirelessModules

CordlessProducts

SolutionsNetworks MobilePhones


Transport Layer

Core networksGSM / GPRS / EDGE / UMTS / WLAN…

Location/Presence

Java /Streaming

RadioAccess

Payment/Charging

Professional Services

Enabling Services and Technologies

Operator Networks

Content and Applications

Devices

...WAP Messaging

Arc

hite

ctur

al C

onsu

lting

Inte

grat

ion

…

OSS/BSS

UserFocus

Seamlessmobile userexperience

OperatorFocus

Fully integrated& interoperable

solution

End-to-end solutionsSeamless, integrated and interoperable


Network Domain IP-/IT-Domain

OMIP

Provisioning (MPS)

Presence (MPM)

Location (LES/GTB)

Profile (PAG)

EnablingServices Layer

Messaging (MEG)

Payment (PEG)Charge@once

SMSC/MMSC

Mobile Smart Proxy(MSP)

LP

Service Delivery Infrastructure

HTTP

WAP

Source: Siemens ICM N PG ES MDP

IN

TerminalLayer

Web servi

ces

OMA, OSA

Mobile InternetServices(AS/CS)

ISP /ASP

DomainEnabling Access („signalling“)Subscriber Access („payload“)Operator

Domain

Session (MSM)

Identity (MIM)

ApplicationLayer

Mobile Data User Access

Online Charging

Mobile Data Service Enabler & Application Access

MSP – Mobile Smart Proxy• Service Access Point situated at the

edge of the mobile network• Provides access to data stream to

trigger value added services and applications

• Integrated content acceleration

Location Platform (LP)• Access point for location to core

network elements / protocolsLocation Enabling Server (LES)• Secure 3rd party access to location

information, privacy control, roaming,Geo Tool Box (GTB)• geo-coding, map services

Mobile Presence Manager

Qualified, consolidated automated user presence information, User controlled

• peer-to-peer privacy• availability • community (contact advisor)

Messaging GatewayOpen secure application interfaces for SMS/EMS, WAP Push and MMS servicesSubscriber Spam Control, Configurable Routing

Open Mobile Internet Platform• OMIP architecture provides uniform

handling of application requests using open APIs, framework functions, policy enforcement, resource control

• Multi-Service option offers Single interface for backend systems, Single point for appl./ partner mgmt, Single-sign on for applications

MSM – Mobile Session ManagerIP session identification, synchronization, notification, and IP service management

Payment GatewayOpen application interfaces to convergent charging according PayCircleSecurity Gateway and full subscriber control

Profile Access GatewayOpen application interfaces for secure access to session and subscriber informationComprehensive Access Filters

MPS – Mobile Provisioning Server

• enables automatic provisioning of subscribers over-the-air (OTAP)

• provides automatic over-the-airconfiguration of handset-settings

NetworkLayer

GPRS

EDGE

UMTS

WLAN

IMS

CDMA

GSM

Charge@once Convergent Online Charging PAG Profile Access GatewayMMSC Multi Media Messaging Center PEG Payment GatewaySMSC Short Message Center MEG Messaging GatewayAS/CS Application/Content Server LP/LES/ Location Platform, Enabling ServerMPS Mobile Provisioning Server GTB Geo Tool BoxMIM Mobile Identity Manager IN Intelligent Network

MIM - Mobile Identity Manager

• Centralized ID Management• Anonymisation of mobile subscriber identities


OMIPProduct Architecture and Functions

Billing/Billing

Mediation

Billing/Billing

Mediation

OAMSystemOAM

System

ServicePlatformServicePlatform

ApplicationApplication

Application AccessApplication Access

Common Interfaces &Functions

Common Interfaces &Functions

Service SpecificFunctions

Service SpecificFunctions

Application Access ControlSame API technology (XML,SOAP1)…

Application Access ControlSame API technology (XML,SOAP1)…

OAM-GUIUsage Data/ ASP BillingLoad balancingDatabaseSLA control

OAM-GUIUsage Data/ ASP BillingLoad balancingDatabaseSLA control

Privacy, Roaming for LocationAmount Supervision for PaymentMessage Filtering for Messaging…

Privacy, Roaming for LocationAmount Supervision for PaymentMessage Filtering for Messaging…


OMIP Benefits

Support of new business models also with 3rd party ASPsApplication access controlResource control & management

Fast development & deployment of applicationsOpen or standard APIsApplication developers can easily link to OMIP APIs (SOAP, XML)

Off-the-shelf single-service productsInvestments in infrastructure are utilized (Multi-vendor capability)

Common interfaces reduce costs and optimize operationsCommon alarming- and billing interfaces, common OAM-GUICommon administration of applications, SLAs and ASPsSingle-sign-on for applicationsSupport for customer development of service components

Common Database

Benefits for multi-service integrationBenefits for multi-service integration

Common benefits of OMIP Single-service vertical productsCommon benefits of OMIP Single-service vertical products


The Siemens Next-generation Mobile Internet Access Solution

Mobile Smart Proxy

Enabling WAP 2.0/1.2.1 and MMS transport

Accelerating Web and E-mail Access

Allowing Control & Differentiation of Services

Enabling Charging of Content Services

A Siemens developed solution replacing the WAP Gateway 5.1


Solutions Focus Areas

Messaging

SMSC, VMS, UMMMSCFixed Line MessagingDRM, Transcoding Voice MMS SMS/MMS applications and contentInstant Messaging

Media Streaming& Provisioning

Streaming platform Application portfolioand contentPersonalization and content managementLive streamingJava Download Services

Communities

Portal solutions for communities, eg. for soccer fansGaming and GamblingPersonal and Business Portals incl. Personal Assistant, mobile office, media services, ..Partnerships w/ premium content owner

Location

Resource ControlBusiness Tracking FamilyOffboard NavigationLocation Info-/Push-servicesLDS Partner Apps.Map- and Routing server

The Solution IntegratorMulti Source Integration of Applications, Content, and Services

Project Management and Hosting of Services and Solutions


Location based ServicesCurrent portfolio

ClientPlatform

Infrastructure

E2EENVIRONMENT

m.traction

CONTENT

..Traffic

Which traffic jams nearby?

Do I expectstop & go?

…CityGuide

Find events and highlights

…Friend

Contact family and friends

…LocalAds

Information and campaign push

…ResourceControl

Fleet Manage-ment

Goods Tracking

Seamlessin-car & off-car solution

Navigationand messaging

…Telematics

Access toe-mail

Map service

Sync. with calendar

…PersonalAssistant


Multimedia Messaging Services

m.traction…

APPLICATIONS

CONTENT

&

E2EENVIRONMENT

GSM/GPRS GSM/GPRS/UMTS GSM/GPRS IMS/SIP GSM/GPRS/UMTS

MMSC, SMSC, WAP

…SMSShort Messaging

- News ticker- Quiz- MoneyBeamer

…UMS/VMSUnified /Voicemail

- Voice greeting- Mailbox

testimonial

…IMInstant Messaging

- Chatting

…MMSMultimedia Messaging

- Picture / post card- News flash- Song card

• Premium SMS• Ring tones• Logos

• Star voices• Funnies

n.a. • dpa• FT• Edgar (greet. card)• Warner Brothers

SMS all SMS, WAP, Java (J2ME) MMS

SMSC VMSC, UM SMSC, WAP

Client

Platform

Infrastru

cture


Multimedia Streaming Services

CoolDynamic

Performer

Ambitious

www.hownew.com.cn, www.disney.com.cn, Welfares, Yahoo, Xinua, sina.com, South China Morning Post,…

CDMA, TDMA, GSM, GPRS, EDGE, PHS, PDC, W-CDMA CDMA2000, UMTS

MediaStreaming-Playeravailable for practical all mobile devices (hand-sets, PDAs,…)

m.traction Streaming Solution (PacktVideo & RealNetworks)

BLUEPRINTS

CONTENT

Client

Platform

Infrastru

cture

MediaMallCombine video

content with messaging

HotStreams Create your own video selection

SurveillanceUse Live Stream capabilities to get

visual andreal-time traffic

information


Java Provisioning ServerApplication portfolio

APPLICATIONS

Financial Times, dpa, Wall Street Journal, ZDF newmedia, …

E2EENVIRONMENT

m.traction…

GSM / GPRS / UMTS / WLAN (planned)

Client

Platform

Infrastru

cture

…Professional• E-mail client• Phonebook• Reader (Orca)

CONTENT

&

4thpass - m.traction Java provisioning - Appload

all J2ME (Java 2 Micro Edition) enabled devices: handsets, PDA, smartphone

…Entertainment• Games• Gambling

…Infotainment• Cocktail mixer• Chatting• Messaging


Join the community portalJoin the community portal

Community Use Case

Grrh, I can’t go see that match, I have to work – but luckily I will be fully informed about my team anytime, anywhere.

Grrh, I can’t go see that match, I have to work – but luckily I will be fully informed about my team anytime, anywhere.

Be informedpersonalised push servicedifferentiation via different channelsnews, results or any content integration

Wow, I get best insights before anybody else.

Wow, I get best insights before anybody else.

Get insightsad hoc communicationmake portal unique by publishing insights only herebet on your team

Let’s send Ben a greeting card with a picture of my favorite soccer playerRonaldo.

Let’s send Ben a greeting card with a picture of my favorite soccer playerRonaldo.

Share emotionssending greeting card as MMS pictureflirt with other fans

Let’s see the video for 1€ extra.Wow, this is a great goal.That was worth the money!

Let’s see the video for 1€ extra.Wow, this is a great goal.That was worth the money!

Watch videospremium content chargingvideo integration


Join the community with instant messagingJoin the community with instant messaging

Instant Messaging Use Case

Great, from the portal I can view the status of my soccer buddies.

Great, from the portal I can view the status of my soccer buddies.

Communitysingle sign oncreate your personalised buddy list

Hey! Peter is online and available for IM. I'll discuss the latest referee decision with him.

Hey! Peter is online and available for IM. I'll discuss the latest referee decision with him.

Who‘s online?get latest information on availability and presencemultiple client support – SMS, WAP, Web, Java

Beep. Oh, my IM client brought up a message from Ben (automatically).

Beep. Oh, my IM client brought up a message from Ben (automatically).

Automatic startautomatic wake up of Java client and pulling of message


Multimedia Messaging Use Case

Join the community with MMSJoin the community with MMS

Paul and Mary take a picture of themselves with the mobile phone camera.

Paul and Mary take a picture of themselves with the mobile phone camera.

Take a picturepersonalise your phonesnap-on camera with flashlight or integrated

Wow, this is a cute picture of us – let’s send it to Peter in the office and to mom at home

Wow, this is a cute picture of us – let’s send it to Peter in the office and to mom at home

Send a picture to mobile and home

multi media messaging for fixed networksoptimised visualisation on phone

Ok, and I will also store this funny picture in my MMS album and in the photo map

Ok, and I will also store this funny picture in my MMS album and in the photo map

Use the picturestore your picture in your personal albumcorrelate your picture with your location

Oh, I got a new voice MMS – my boss needs some slides urgently, I will forward this MMS to Peter and ask him to handle it

Oh, I got a new voice MMS – my boss needs some slides urgently, I will forward this MMS to Peter and ask him to handle it

Hear the messagestore and forward voice mulitmedia messagesadding of pictures


Obrigado

[email protected]

mobile data products & solutions - estg leiria · i'll discuss the latest referee decision...

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