8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

1/36

#mobileculture

8thMarch2011

@jmacdonald

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

2/36

"Muchmorecanbedone,notinthesenseoftheglobalor

macroissues,butintermsofproac>vepolicyand

managementresponsesfor,andonbehalfof,philanthropic

givingandculturalnon-profitorganisa>ons.

HelmutAnheier,Jan2009

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

3/36

culturalindustriesareofenormous,andgrowing,valuetotheBri>sheconomy;thata

healthyculturalrealmisapowerfulreasonforBritain'smagne>smasatouristdes>na>on;thatBri>shculturalexcellencefromfilmstarstogreatar>stsisavaluablesignifierof

Bri>shiden>tyabroadandprideathomeandthatartseduca>onatschoolhasapowerful

effectonchildren'saRainmentoverall.CharloReHiggins(@chiggi),Nov2010

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

4/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

5/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

6/36

a.circumstancethatcan

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

7/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

8/36

b.structurethatcan

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

9/36

structurethatcan

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

10/36

howwesufferdependsonhowwearestructured

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

11/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

12/36

c.assetthatcan

coreasset

coreopportunity=

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

13/36

consueladeserves

morerespect

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

14/36

mobilisa>onofadvocacy

(inside&outside)

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

15/36

mobilisa>onofcrea>vity

(inside&outside)

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

16/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

17/36

d.technologythatcan

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

18/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

19/36

convergenceofdeviceandperson

ratherthan

deviceanddevice

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

20/36

rulesofengagement

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

21/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

22/36

e.implementa>onthatcan

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

23/36

tac>callevel:loadsofreallycoolstuff

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

24/36

plentyofexpertadvice

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

25/36

butitsmoreabout

whatitdoes,

ratherthanwhatitis

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

26/36

strategiclevel:

(almost)themostimportantthing

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

27/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

28/36

holis>clevel:theplacetostart

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

29/36

takeaways

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

30/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

31/36

1.ci>zentricity

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

32/36

2.collabora>on

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

33/36

3.courage

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

34/36

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

35/36

therearetwowaysof

spreadinglight:tobethecandle,

orthemirrorthatreflectsit

EdithWharton

8/7/2019 Mobile Culture 8th March 2011 Jmacdonald

36/36

jonathan@thisfluidworld.com

www.thisfluidworld.com

www.jonathanmacdonald.com

www.everysingleoneofus.com

www.humandialogue.com