©2011 by EliNext Group

Mobile Commerce: 5 Important Tips For a Successful Online Business

According to a recent study published by Bitkom, about 10

million Germans regularly use mobile Internet on their

mobile devices and this tendency is on the rise. This can be

easily explained by the fact that more and more people get

to own mobile devices with Internet access - smart phones,

tablet PCs, etc. Young people of today who were children

yesterday, can’t live without mobile internet surfing and want

to be always online. On the other hand, there are more and

more traders who sell on the internet, including mobile

devices. Obviously, online sales are a unique opportunity to

bring goods to customers at an optimum cost.

If you want to enter into the mobile commerce market, you

should follow the same rules that are valid for every online

shop. These include the following.

- Keep prices low

- Make sure the selection is good

- Organize efficient customer service

- Provide free return policy

©2011 by EliNext Group

This is crucial for the M-commerce success in the long term.

It is also important to understand the specifics of mobile

commerce compared to electronic commerce. This includes,

for example, that mobile users shop spontaneously on the

go, or in other cases they do not have a desktop PC or

laptop at hand. The following are tips to consider for a

successful M-commerce business.

1) Develop a cohesive marketing strategy that will also

include a mobile commerce campaign. Your business will

benefit when all offline and online marketing tools

complement each other. They all have a common goal to

increase sales.

2) Adapt your website for mobile devices. Since mobile

devices have a smaller screen and can be operated with

fingers, the navigation on a mobile version of your website

must be as easy and intuitive as possible. Note, that there

are many smart phones and tablet PCs as well as different

operating systems. Whether you want to market your

product through a mobile website or a native app, you

should make sure that your marketing tool works well on all

devices.

©2011 by EliNext Group

3) Simplify all operations of your mobile store - from the

choice of the product on your mobile website through to

delivery of goods to the customer. Imagine that you are the

one who wants to find something on your mobile website

and order. Do you want the goods to be found with a few

clicks? Would you be delighted if you needed to fill out any

long forms to order? I'm sure you would not prefer to type

long credit card detail, but would appreciate a fast and

convenient payment system. As a customer you want, of

course, the goods to be delivered quickly and within the

agreed time frame. It is as simple as that.

4) Do you offer mobile users the appropriate selections of

goods? Unlikely that you will buy expensive and large goods

via mobile devices. The selection of goods at the website

and at the mobile web is different. You should also describe

the goods in the mobile shop as briefly and informative as

possible, so that the mobile users could quickly get a good

overview of an item.

5) Offer your potential customers all kinds of incentives and

attractive opportunities. This includes those marketing tools

as discount coupons and special promotions are

opportunities as well as location-specific data and

Augmented Reality, which will attract more visitors.

©2011 by EliNext Group

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Suggested citation: EliNext Group.2011. “Mobile Commerce: 5 Important Tips For a Successful Online Business” <http://www.elinext.com/mobcomfivetips>