mobile-bulk-sms-marketing-carpet-bomb-to-sniper
DESCRIPTION
Forget the carpet bomb approach to marketing. Be the sniper - use bulk SMS marketing.TRANSCRIPT
FromFrom
carpet bomb carpet bomb
toto
snipersniper
It used to be It used to be
In world war 2In world war 2
That to destroy That to destroy a targeta target
You needed You needed one of one of
TheseThese
And a lot of these
And a lot of these
It workedIt worked
SomeSome of the time of the time
Actual Target!
It was more It was more than a little than a little inefficientinefficient
As was the As was the marketing marketing at at
the time.the time.
The idea at the The idea at the time wastime was
Hit everyone with the Hit everyone with the same messagesame message
Via mass mediaVia mass media
RepeatedlyRepeatedly
““we’re cool”we’re cool”
VeryVery cool cool
SOOOO SOOOO
coolcool
With few media With few media choices and a choices and a
captive audience...captive audience...
But it was the But it was the best that could best that could
be done with the be done with the technology at the technology at the
timetime
Times have Times have changedchanged
Blanket Blanket bombing was bombing was ok... ok... 60 years ago60 years ago
But there are more But there are more efficient ways to take efficient ways to take
out a targetout a target
This is the way!
Because the consumer Because the consumer is is no longer a sitting no longer a sitting
duck.duck.
They don't They don't pay attention pay attention to your advertsto your adverts
They have They have more choicemore choice
than everthan ever
And they live And they live their lives their lives on on
the roadthe road
So now that the So now that the game has changedgame has changed
So too should So too should the marketing the marketing
tacticstactics
We need to find a We need to find a means that will allow means that will allow
you to target:you to target:
IndividualsIndividuals
&&GroupsGroups
With little wastageWith little wastage
The answer?The answer?
SMSSMS!!
High adoption rates...High adoption rates...
High adoption rates...High adoption rates...
11..1616Phones per capitaPhones per capita
High usage rates...High usage rates...
High usage rates...High usage rates...
12,000,000,012,000,000,00000Messages sent every month in Messages sent every month in
Ireland in 2012Ireland in 2012
Always around...Always around...
Always around...Always around...
8080%%
Within arm’s reach...Within arm’s reach...
Of the dayOf the day
And the real beauty And the real beauty is...is...
Customers Customers OPT-INOPT-IN
They let you know that They let you know that they they WANTWANT to be to be
targetedtargeted
Send us special offers!
Send us special offers!
Send us special offers!
Send us special offers!
O.K.!
O.K.!
SMS marketing is the SMS marketing is the key to effective key to effective
personalised personalised communicationscommunications
And its And its cheapercheaper and and easier to use easier to use than you than you
might think!might think!
It’s time to It’s time to retire the retire the tactics from WWII tactics from WWII
They worked for me...
They worked for me...
They worked for me...
They worked for me...
But are useless for the modern
small/medium business!
But are useless for the modern
small/medium business!
Become the sniper
With SMS marketing
