mobile brain bank links global potential
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Mobile Brain Bank presentation at the IIR Front End of Innovation conference March 2, 2011, BerlinTRANSCRIPT
Mobile Brain Bank
Links Global Potential
@ the 5th annual Front End of Innovation Europe, Berlin, March 2, 2011
Petra Söderling,
Founder and Chairman
Mobile is quickly becoming #1
way people use information
and services.
Mobile professionals are freed
from traditional corporations.
Mobile Brain Bank joins these
individuals for creating new.
We are
• A global network of mobile minds
• A group of entrepreneurs unleashed
• A talent pool
• A think tank
• A recruitment opportunity
• A channel for sharing
Constantly evolving!
Who we are
How we work
• Independent & non-profit
• ER Clinics
• TalentBank
• BrainStorm
• ThinkTank
Constantly evolving!
How we work
+1500 “members”
+5000 individuals in reach
20 events in 18 months
~70 startups pitched their case
~10 startups in ER clinic
9 major hubs
What difference do we make
1. New startups are born
2. Tech startups find complementing skills
3. Existing startups grow to hire
4. Existing startups grow international
Constantly evolving!
What difference do we make
“The New Economy
needs a fresh
approach to
developing
technology and doing
business.”
1970s 1980s,
1990s2000
• 5 different engine-drive train combinations
• 80% chose front-mounted V8 with
automatic transmission and rear wheel drive
•Chevrolet Impala sold 1,5 million units
Out of the Old Economy
1970s 1980s,
1990s2000
• 40 different engine-drive train combinations
• 25% chose front-mounted V8 with
automatic transmission and rear wheel drive
Out of the Old Economy
1970s 1980s,
1990s2000s
• 600 different kinds of vehicles
• Over 30 brand names
• Most popular type sold 400,000 units
Out of the Old Economy
• 1970 US car manufactuers offered 5 engine-drivetrain
combinations => 80% chose front-mounted V8 with
automatic transmission and rear wheel drive (Chevrolet
Impala sold 1,5M units)
• Over next 25 years engine-drivetrain combinations went up
to over 40 => 25% chose front-mounted V8 with automatic
transmission and rear wheel drive
• By 2000 US consumers were able to choose from 600
different kinds of vehicles, carrying over 30 brand names,
and largest selling car (Ford Taurus, Honda Accord, Toyota
Camry) only sold 400,000 units
Out of the old Economy
Out of the Old Economy
Complexity Fragmentation Confusion
Simplify
• Compress manufacturing processes
• Modularize product design
• Mixed-model assembly systems
• JIT with suppliers and customers
Out of the Old Economy
Mass
Customization
• But hey... Now everyone’s doing the same thing, so we
need to
Speed up• Introduce CAD, CAE, Robotic Assembly etc.
Out of the Old Economy
Out of the Old Economy
Out of the Old Economy
• OK... But now everyone’s fast so we need to focus on
Quality• Enter TQM, DFM, QFD, QPD, CIM
Out of the Old Economy
Out of the Old Economy
Out of the Old Economy
The New
World
Economy.
Asia Pacific - Red
Europe/Middle East/Central Asia/Africa - Green
North America - Blue
Latin American and Caribbean - Yellow
RFC1918 IP Addresses, “private internets” - Cyan
Unknown - White
• Globalization• Changes in Soviet Union, East Europe, China
• Advances in ICT
• Outsourcing to new types of partnerships, India, Africa
• Information Technology• Information sensitive operations
• Front loaded cost structure • Costs in developing new product and associated
production and delivery system
• Cost of incremental units is minimal
The New World Economy
• Network Economies > Scale Economies
The New World Economy
• Speed to market accelerate low cost, network effect, and
cost of customer switching to competitor
The New World Economy
Environment
The New World Economy
Community
Network
Ecosystem
Partner
Co-
opetitor
Collaborator
Friend
Society
The New World Economy
The New World Economy
The New World Economy
txtEagle
JamiiX
Powerkiss
Suntrica
Augmented planet
1 Million $100 Business Startup
Skimm.tv
eyeSight
Cellictica
MixORG
Founder2be
Grow VC
Why should I work for free?
Why should I work for free?
Why should I work for free?
The ride of my life
We are looking for
new people.
We are looking for
new startups.
We are looking for
new ideas.
Thank you!
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