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Robert Synnestvedt

Lead, Global Mobile Internet Marketing

Mobile Backhaulon the M.O.VECKN, October, 2011

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Agenda• General Trends and Requirements:

Cost and Capacity Challenge

• Cisco Unified RAN :Optimized Backhaul Differentiators

• Innovation and Leadership:

• Network Architecture & Designs:

• Take Aways:

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Trusted Partner for Global Mobile Service Providers

Innovation

differentiation

Monetization

new revenue

Unification

any radioany media

Leadership

trusted advisor partnership

Optimization

reduced costs

The World Needs New Approaches…

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The World needs to Lower Operating Costs

Reduce PowerIncrease Mbs/Watt

Reduce FootprintMulti-use POP

Simplify ManagementRadio Access

OPEX over 7 years CAPEX

Transmission

Site Rental

O&M

Electricity

Cell Site TCO Distribution

BTS

Civil Works

Site Support

Site Acquisition &Planning

40%TCO

60%TCO

Source: China Mobile

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IP Next-Generation Mobile Network Backhaul Requirements

• Architect to scale

10-to-100X traffic growth

• Simplify and unify operations

Expanded service offerings and frequent radio upgrades

• Reliable high-quality service assurance

Resilient multiservice prioritization differentiation

• Simultaneous operations for multi-vendor,multi-generation radio

2G, 3G, HSPA, LTE, Femto, WiFi offload, WiMax, etc.

• Smooth, streamlined network migration

Multimedia, multiprotocol, multitransport evolution

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SP Content

Basic WAPContent

Traditional Mobile ArchitectureLinear transport for linear Subscriber Growth

Core

RAN

Single-Service

Single-Path

Single-Access

Mobile Voice

Circuit Transmission

Radio Access

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NationalData Center/Cloud/VHO

NationalData Center/Cloud/VHO

RegionalData

Center/VSO

RegionalData

Center/VSO

SP Content

Third-PartyContent

Business

Cisco Mobile Internet ArchitectureDistributed to Scale with Non-Linear M.O.VE Demands

IP Core

EPC/Edge

Unified RAN

Home

Multi-Service

Multi-Path

Multi-Access

Video, Voice, InternetB2B2C

Cell to CellCell to Cloud

Radio AccessWiFi Access

Ethernet Access

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