mobile augmented reality in manufacturing | gtc 2013 · metaio is a leading provider in augmented...
TRANSCRIPT
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Mobile Augmented Reality
in Manufacturing
Trak Lord, US Marketing & Communications
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www.metaio.com
Phone (EMEA): +49-89-5480-198-0
Phone (US): +1-415-814-3376
http://www.youtube.com/user/metaioAR
http://www.flickr.com/photos/metaio/
http://augmentedblog.wordpress.com/
@twitt_AR
http://www.facebook.com/metaio
http://twitter.com/#!/twitt_AR feedback encouraged
@traklord
@metaioUS
#gtc
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Who is Metaio?
• Leading Augmented Reality Software
& Solutions Provider
• Extensive Patent & IP Portfolio
• Decade of AR
• AR SDK with 30k Developers
• Over 300 AR apps powered by Metaio
• 500+ B2B customers (IKEA, Lego,
Audi, Mitsubishi Electric)
• Munich HQ + San Francisco Office
• Only AR Company to offer solutions,
middleware, hardware IP & content
http://metaio.com/company
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What is mobile Augmented Reality?
www.youtube.com/watch?v=-24ySXEMq1U
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AR is a Horizontal Technology
Marketing Art
Education
Publishing
Training
Gaming
Advertising
Branding Engineering
Manufacturing
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there are more than
1,000,000,000 AR-enabled
objects in the world today
Augmented Reality is already everywhere
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• 43 pieces of augmented or activated content
• most downloaded branded
app of 2012
• User spends average 8 minutes in app
• More than 5 Million downloads
• 30% are new users
• 35% more scans on weekends
• 211 Million catalogues distributed
Augmented Reality use cases
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Augmented Reality use cases
http://www.youtube.com/watch?v=MK8QERoVTxQ
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Augmented Reality use cases
http://www.youtube.com/watch?v=__XFLscwbgM
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Augmented Reality use cases
• Internal Enterprise Mobile program
• 500 Contractors registered
• Increases productivity
• Eliminates marketing / sales Redundancies
• Projected $30 Million sales increase
• Reduces printing costs by millions
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Augmented Reality use cases
http://youtu.be/iz4ykMn3UR4
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Augmented Reality use cases
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Augmented Reality use cases
http://www.youtube.com/watch?v=TDTWOlbWBXI
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Augmented Reality use cases
• A1 & A3 compatible
• Combines AR with Image recognition
• Simple & direct user experience
• Nominated for Best Mobile Automotive Solution
by the GSMA for the 2013 Mobile World Congress
• Potentially reduces printing costs by millions
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Augmented Reality use cases
http://www.youtube.com/watch?v=tqK9HlzX79I
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Augmented Reality use cases
http://www.youtube.com/watch?v=REy4oDCeNms&list=PLBBEFE9017075AA18
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Augmented Reality use cases
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Augmented Reality use cases
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Augmented Reality use cases
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Augmented Reality use cases
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Augmented Reality use cases
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Augmented Reality use cases
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Augmented Reality use cases
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Augmented Reality use cases
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by 2014 augmented reality
will be on every smartphone
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augmented reality will become the
primary interface
for experiencing the digital
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Introducing the AREngine
http://www.youtube.com/watch?v=6br7NreTwD4
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Join us at this year’s InsideAR
metaio.com/insideAR
http://www.youtube.com/watch?v=SvU1pDANDkU
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The Augmented Tegra
Experience Graeme Finlayson, SVP Business Development
Wednesday, March 20
11:30 – 11:55
Marriott Ballroom 3
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Thank You
Trak Lord, US Marketing & Communications
augmentedblog.wordpress.com
@traklord