mobile apptopia
TRANSCRIPT
Internet MarketingMobile Apptopia
Jatinder Badwalmobileapptopia.blogspot.ca
PerspectiveMobile Apps are the new application development programs used within low powered handheld devices.
These Smartphone devices are carried by a wide target market and mobile apps help to market to these target groups in a new interactive manner.
Connecting with the audience is very important and Apps have become key instrumental in the execution of Interactive marketing.
Display Marketing: Web Banners, Banner ads. Blogs to drive traffic. Search Engine Marketing: Promote websites & Paid PlacementsEmail Marketing: Directly sending a commercial message to a
target group.Referral Marketing: Word of MouthSocial Media Marketing: Gaining Traffic or attention through Media
Websites (Facebook)
Internet Marketing
Shows traffic on different segments of site popularity.
Helps to pinpoint target audience and keep track of how well your ad traffic or site popularity is.
Statistics
Overview
1. 45% of the Canadian population has a Smartphone
2. Smartphone capabilities are constantly increasing to that of a computer
3. Apps offer a user-experience which mobile sites are unable to provide.
4. Phones are personal and intimate devices you are rarely away from
5. You are one click away from an app store6. Standing out in an app store is easier than on
web
Mobile Applications
App users might have many social roles through intentional and unintentional expressions online.
Behaviours and appearances change based on the social interactions.
A app user may present various personalities dependent on the online environment they are in. Such as personalities differentiating from Twitter, Facebook and LinkedIn.
Twitter: Status updates on events in a person`s life. Facebook: Connection with friends on parties and
events LinkedIn: Professional networking site. Users are more
buttoned up.
Persona
Introduction Ciniplex Review Shazam Review Poynt Poynt Review Kijiji Review CNBC Real-time Review The Weather Network Review Sleep Cycle Review iPad 3 Product Review Draw Something Draw Something Review
Blog Posts
Blog Statistics
Blog Statistics
Blog Statistics
Blog Statistics
Blog Statistics
Week 14
Week 13
Week 12
Week 11
Week 10
Week 9
Business Review
App review on Pyont had a great review as the App is fairly new and had the most hits on twitter.
App review on Ciniplex did not receive the greatest response because most users already know what the app does.
Overall I learned that doing a review on Apps that are fairly new in the app market will generate the most traffic as compared to apps that have been around for a longer period.
Key Learnings
Writing blogs on apps and reviews for apps that are relatively new in the market can be helpful to generate traffic towards the site.
Using social media to promote your blog is equally important. Users are more inclined to click on a twitter URL link as compared to searching on a search engine.
Building your own Review app that a user can download to handheld devices to read reviews on apps before downloading or purchasing them.
Suggestions
Recommendations
One can show traffic of users and have ad companies generate a per click payment to your website.
Making a website is a key place to promote your Mobile app reviews and it is a platform where you can promote your app review work.
Blog
Mobile Marketing
Rationale
I strongly believe that by working on reviewing more apps I can get higher traffic and when I have the necessary traffic required by ad companies I can contact them for contracts.
My app review blogs also have a app that I have built to help users download the right apps for their tailored needs.
Rationale
