mobile apps workshop. overview 1. the app marketplace 2. what makes a great app, design tips 3....
TRANSCRIPT
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Mobile Apps Workshop
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Overview
1. The App Marketplace2. What Makes a great App, design tips3. Build and Deploy - Development Costs /
Timescales / Management Issues4. Bringing your App to Market - Creating a
Buzz and Case studies App Store marketing
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Smartphone Market Share
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Percentage Share of Handset Sales During Period
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What Makes a Great App?
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App Qualities
• Usefulness• User Experience• Value vs Cost• Originality• Brand Values
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Type of App
• Utility• Entertainment/information • Games
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Content
• Standalone• Apps which communicate with an external
data source
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Apps that Communicate
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http://churmura.com/wp-content/uploads/2010/01/software-development-life-cycle.gif
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iOS Human Interface Guidelines
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http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/
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http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
People Expect to Find native operating system Technologies in the Apps They Use
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Android - User Interface Guidelines
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Concepts and Target Audience
http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
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A Great User Experience Is Rooted in Scrupulous Attention to Detail
http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
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http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/
All Apps Need at Least Some Custom Artwork
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Consistent Branding
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Build and Deploy
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Native DevelopmentLanguages
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Web Development Tools
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Cross Platform Development APIs
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Development Languages and APIs
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Gone Native?
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http://www.geekwire.com/2012/story-facebook-native-ios-app/
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Housekeeping - Submitting to App Stores
• Developer Accounts Subscription/Registration
• IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app)
• Android - propagation• Blackberry – 2 Day review• Windows
• New Phones will require App Updates• Suddenly find your app not working on new phones, client
disappointment – cost of ownership. Too many handset variations some platforms
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Bringing Your App to Market
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Conclusions
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www.livetech.co.uk/education.htm