mobile apps statistics and trends
TRANSCRIPT
Mobile Apps Stats & Trends
1. Global Mobile App Statistics.............................2
2. Mobile App Usage Statistics.............................5
3. Some Interesting Stats about the Mobile App Development Industry...........................................9
4. Mobile App Development in 2015...................14
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1. Global Mobile App Statistics
Gone are the days of getting our news via desktop computers and laptops. Mobile has quickly become the top digital media consumption platform, and people spend more time than ever looking at screens. That said, it is vital for marketers and advertisers to get a clear idea on smartphone adoption, where the mobile app market is now, mobile app usage on different devices, and consumer preferences, among other aspects. Here are some statistics that will deepen your understanding of the mobile consumer, and help you plan your mobile strategy.
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2. Mobile App Usage Statistics
People access the Internet today more through their mobile phones than through PCs or laptops. That’s a big deal if you consider that around 40% of the world’s population – 3.1 billion people – has access to the Internet today.
It’s an even bigger deal if you consider that 89% of the time that people spend online with their mobile phones, is on mobile apps. From being warily regarded as an anarchic upstart, mobile Internet has today become your company’s passport to a digital world. Understanding how mobile users think and behave is pivotal to ensuring your company’s adaptability and success.
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3. Some Interesting Stats about theMobile App Development Industry
It has been long predicted that mobile usage would soon overtake desktop usage, andthe evidence gathered from various studies and surveys definitely proves it has. Withmobile internet usage growing exponentially by the year, development companies arenow scrambling to reassess their strategies to accommodate the influx of mobile appdevelopment projects.
However, the one question that needs to be asked is, “Are development companieswell-prepared to handle the ever-growing demand for mobile applications?” Thisinfographic summarizes the current trends within the mobile app development industry.
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4. Mobile App Development in 2015
The mobile app landscape is thriving and continuing to evolve year after year. Based ona survey conducted this year with 8000+ app developers, here are some facts, statisticsand trends on how it's changing that will help developers stay abreast of the latest in theindustry, and retain their competitive upper hand. 2012 2013 2014 2015 Mobile App Development 2015 – Facts, Statistics & Trends
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