mobile apps in higher education marketing
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Mobile Apps in Higher Education Marketing
Slide 1
Mobile Apps in Higher Education
Marketing
Mobile Apps in Higher Education Marketing
Slide 2
1) Mobile Apps
2) Digital Strategy Development
3) Swift and Agile Solutions
4) Apps vs. HTML5
Overview
Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing
Mobile Apps in Higher Education Marketing
Slide 3
The explosive growth of mobile technology adoption is
undeniable, with mobile web access predicted to eclipse
desktop access in 2014.
Nearly 70 percent of college-bound high school students
access college websites by mobile devices.
Universities have used apps for diverse purposes, including:
Interactive campus maps
Searchable course catalogues
Videos for campus tours, student testimonials, or academic
programming
Upcoming events, performances, lectures
Transportation and contact information
Apps can be used for extra resources or even as a
foundation for online courses.
1. Mobile Apps
Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing
Mobile Apps in Higher Education Marketing
Slide 4
Integrating mobile apps with other internal systems can be
challenging but lead to greater long-term functionality and
easier adaptation.
As mobile users tend to be task driven, universities should
focus on key features to make available on mobile devices,
such as a list of programs, application instructions and
deadlines, and campus maps.
Using open source platforms, such as Kurogo, enables
students to develop some of the modules themselves.
Over 200 schools use Kurogo to integrate with other apps, synch
with social media accounts, and connect and share code with other
institutions.
2. Digital Strategy Development
Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing
Mobile Apps in Higher Education Marketing
Slide 5
It is important that universities don't get caught up in
sweeping content strategy and development at the expense
of short-term solutions.
Developing mobile optimized templates for the existing
website is likely the best place to start to reach the most
people.
Find a platform to get up and running quickly, then integrate
feedback to add new features over time.
Collaborate with top-level stakeholders to take action with a
cohesive vision and universal access.
Toolslike AppMakr have encouraged some administrators
with no real programming knowledge to very cheaply build
their own.
The user experience should be the key priority with any new app.
3. Swift and Agile Solutions
Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing
Mobile Apps in Higher Education Marketing
Slide 6
While there are clear competitive benefits for higher
education to be proactive regarding mobile, shifting
consumer markets and budgetary limitations make
implementation strategies more challenging.
Adobe's recent report revealed that only three years since
the iPad's introduction, tablets are now driving more web
traffic than smartphones, with an impressive 70 percent
more page views per visit.
Changing mobile trends highlight the fact that developing
separate apps for each platform can be expensive and time-
consuming.
4. Apps vs. HTML5
Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing
Mobile Apps in Higher Education Marketing
Slide 7
Responsive HTML5 coding works like an app but in your
mobile browser, meaning that anyone on any phone or tablet
can view your app.
An HTML5 web app can be "wrapped" into a native app for iOS,
Android and Blackberry so it is available in app stores, as well as
through a browser.
Although useful apps are an ideal part of student marketing
for the mobile generation, a college's main priority should be
providing an easy way for its audiences to access services
on the mobile web, in whichever way institutional and user
goals are best met.
4. Apps vs. HTML5
Source: Higher Education Marketing – Mobile Apps in Higher Education Marketing
Mobile Apps in Higher Education Marketing
Slide 8
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