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9/27/2010 1 Northern Kentucky University Enterprise Mobile Agenda Defining “Enterprise Mobile” Industry Landscape/Strategy Mobile at NKU’s College of Informatics Q&A

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Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each

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Page 1: Mobile Apps for Business Productivity The Circuit

9/27/2010

1

Northern Kentucky University

Enterprise Mobile

Agenda

Defining “Enterprise Mobile”

Industry Landscape/Strategy

Mobile at NKU’s College of Informatics

Q&A

Page 2: Mobile Apps for Business Productivity The Circuit

9/27/2010

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Mobile Today –How did we get here?

Video Credit: Sybase, Inc.

(Video Credit: Sybase, Inc.)

Page 3: Mobile Apps for Business Productivity The Circuit

9/27/2010

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Enterprise – What is a mobile device? Smart Phones

Mobile Phones

Laptops

Tablets

Net-books

Rugged Devices

Barcode Scanners

RFID

Mobile Reality

Page 4: Mobile Apps for Business Productivity The Circuit

9/27/2010

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The Enterprise Mobile Puzzle

BusinessBusiness Consumer/CustomerConsumer/CustomerMobileMobile

ProductivityProductivity Infrastructure-Management-Security

Infrastructure-Management-Security

EnterpriseEnterprise

1st Generation Enterprise Mobile email, calendaring, messaging and PIM

Available for > ten years

Approximately 85% of North American companies have deployed wireless email as an example

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2nd Generation Enterprise Mobile

“mobilize” their business processes

Travel & Expenses

Customer Relationship Management (CRM)

Mobile dashboards

Productivity is/was the goal

3rd Generation Enterprise Mobile Move past “productivity” apps

Will grow from the pervasive availability of network access

Will take advantage of the advanced features of the devices

GPS,HD video cameras are becoming standard and are creating new application categories

Page 6: Mobile Apps for Business Productivity The Circuit

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SAP impact on the enterprise

“We’re going to workflow‐enable smart phones so you can have meaningful, transactive interactions with your process systems,” said Keith Costello, executive vice president for business analytics at SAP

At some point, CIO’s will expect their vendors to provide mobile access transparently

ROI of Mobile Solutions Internal Decrease costs Productivity – 24x7 access does impact the bottom line Responsiveness to business decisions

Increased Revenue/ business due to efficiencies

External Increased Revenue Increased customer base Customer retention through mobile enhanced services New Products

Page 7: Mobile Apps for Business Productivity The Circuit

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Infrastructure Architecture

INFRASTRUCTURE IS BULK OF INVESTMENTMobile App Mobile App

Today’s Discussion Defining “Enterprise Mobile”

Industry Landscape/Strategy

Mobile at NKU’s College of Informatics

Questions and Answers

Page 8: Mobile Apps for Business Productivity The Circuit

9/27/2010

8

Enterprise Mobile Platforms iOS (iPod, iPhone, iPad)

Android (Multiple Device Manufactures)

RIM (BlackBerry Devices)

WebOS (Palm Devices)

Windows Phone 7

Symbian

Mobi Sites

Platform Independence

iOS First with app store

Most available apps

Stringent review process

Single device manufacture

One carrier

GSM technology

Strong consumer brand

Uniformity/ease of use

Development Cost

Cost to end user

Page 9: Mobile Apps for Business Productivity The Circuit

9/27/2010

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Android Open source software

Quickly growing app store

Multiple device manufactures

Ties to Google

Cost to end user

Strong consumer brand

Questions of uniformity

Largely customizable

Multiple carriers

Third party app

RIM

Limited app availability

Single device manufacture

Multiple carriers

Business market penetration

Focus on security

Development cost

Cost to end user

Uniformity/ease of use

Page 10: Mobile Apps for Business Productivity The Circuit

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WebOS Limited app availability

Multiple device manufactures

Multiple carriers

Business and consumer users

Development cost

HTML, Java, AJAX, C

Cost to end user

Tied to struggling brand

Impact of HP?

Windows Phone 7 Limited app availability

Multiple device manufactures

Multiple carriers

Business and consumer users

Development cost

Cost to end user

Experience in the enterprise

Page 11: Mobile Apps for Business Productivity The Circuit

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Symbian Top OS worldwide

Multiple device manufactures

Multiple carriers

Business and consumer users

Development cost

Cost to end user

Losing market share

Recently went open source via Symbian Foundation

Mobi sites Available on variety of

platforms & devices

Varying compatibility/ease of use with device hardware

Development cost

Cost to end user

Not available without internet connection

Page 12: Mobile Apps for Business Productivity The Circuit

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Platform Independence Mobile web HTML5 and CSS3 More portability

Lose native functions

Adobe Adobe Flash Platform Flash War

WebKit Produce apps & compile for any

platform

Dell

IPAD changes everything again 120 million iOS devices

sold by September 2010

In 80 days, Apple created a $2 billion business with the iPad

Apple created an entirely new market –the “third screen”

Page 13: Mobile Apps for Business Productivity The Circuit

9/27/2010

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Mobile Sweet Spot

Design

Geo-Location

Social

Design

Security

Reliability

Portability

Business Consumer

Delta iPhone App

Page 14: Mobile Apps for Business Productivity The Circuit

9/27/2010

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Forecasting 2015 mobile web will surpass desktop use

iOS and Android will continue to grow in market share as Windows Mobile, RIM,WebOS and Symbian decline

Continued integration will take place with mobile strategy and social technologies

Mobile retail growth with location technology & real-time technology

The Mobile Cloud is going to accelerate the adoption of mobile technologies in businesses

Today’s Discussion Defining “Enterprise Mobile”

Industry Landscape/Strategy

Mobile at NKU’s College of Informatics

Questions and Answers

Page 15: Mobile Apps for Business Productivity The Circuit

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Mobile/Web @ NKU’s COI Full mobile lifecycle strategy and development Strategy definition and refinement Mobile project management Mobile development Mobile marketing, branding, and design

Website concept, design, and implementation

Social/Web 2.0 development

Research Projects

Mobile at NKU Mobile Learning apps (iNKU)

Consumer apps San Ramon Fire Department Alerting applications (Alerts4me)

Several Enterprise Apps

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[email protected]