mobile application vs mobile website development
TRANSCRIPT
Mobile Application DevelopmentvsMobile Friendly Website
CREATED BY : ADITMICROSYS AUSTRALIA
Which Is Important?◦ It is a small presentation for SMALL BUSINESS companies.
◦ Which is most important for them ?
i. Mobile Apps
ii. Mobile Website
◦ We had done survey with 800 small business website owners, who have both mobile app and mobile website.
Factors To Count Total Value◦ Best ROI
◦ Higher Usage Rate
◦ Customer Preference
◦ Repeat Customers
◦ New Customer Generation
TOTALVALUE
BEST ROI CUSTOMERPREFERENCE
REPEATCUSTOMERS
NEW CUSTOMERGENERATION
HIGHER USAGERATE
Mobile AppMobile Website
Mobile Website 39%
App 61%
Mobile Website 19%App 81%
Mobile Website 14%
App 86%
Mobile Website 25%App 75%
Mobile Website 39%App 61%
What You Lose?◦ Without having both Mobile Application & Mobile Website,
you will lose at least 25% of your customer’s share of mind!
Mobile WebsiteMobile App
Which Is More Important?◦ Without having both Mobile
Application & Mobile Website,you will lose at least 25% of yourcustomer’s share of mind!
10% 9%SAY MOBILE APP SAY MOBILE WEBSITE
81% of intelligent businessowners recognize that bothare equally important!
Mobile App/Website Development◦ Do you really think Mobile App
Development companies can makeinnovative solution for yourbusiness?
24% 19%SAY MOBILE APP SAY MOBILE WEBSITE
57% of intelligent businessowners recognize that bothare equally important!
Push Notification◦ Open Rates : 97% Push notifications built in to the mobile
apps.
◦ Email Marketing : Only 3% of your customers read yourmessages when delivered via email.
It happens that all of your customers don’t have smart phonewhich are compatible with mobile apps. Even more than 29%will not be reached with mobile apps alone.
Mobile App Business◦ In 2017, Mobile application development business will
balloon to over 38 BILLION dollars!
◦ By 2015, more than 782 million people will be mobile onlyusers, not owning laptop or desktop computers.
Mobile Website◦ In 2017, 69% of customers prefer to
use MOBILE WEBSITE over full desktopversions.
Mobile Website Mobile Apps◦ Audience Reach : Viewable by
anyone with mobile browser
◦ User Experience : Limited bybandwidth, technologies and siteperformance, but improving
◦ Graphics & Effects : Limited bybandwidth and technology
◦ Hardware Access : Limited.Device geo location can be utilized
◦ Audience Reach : Viewable byanyone with mobile browser
◦ User Experience : Capable ofvery robust user experiences
◦ Graphics & Effects : Superior.Graphics may be stored locally.
◦ Hardware Access : Unlimited.Camera, microphone, GPS, etc.
Mobile Website Mobile Apps◦ Development Ease : Used
standard tools & technologies
◦ Development Resources :Built once & deployed for all devices
◦ Cost : Less expensive than mobileapp
◦ SEO : Can be found throughstandard search. Main websiteredirect to mobile site when mobileis detected
◦ Development Ease : Uniqueprogramming languages & s/wdevelopment kits are required
◦ Development Resources :Built for individual devices & OS
◦ Cost : More expensive becausemultiple devices or OS are targeting
◦ SEO : Can be found through appstore search or linked from awebsite
Connect With Us◦ Check out our portfolio on mobile apps here.
◦ Do you want to create mobile app for your business. Let’sdiscuss your requirement.
◦ Email us : [email protected]
◦ Twitter : twitter.com/aditmicrosysau
◦ Facebook : facebook.com/Adit-Microsys-887908624668076/
◦ LinkedIn : linkedin.com/in/aditmicrosys-australia
◦ Google+ : plus.google.com/+AditmicrosysAu
http://aditmicrosys.com.au/portfolio/