mobile application vs mobile website development

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Mobile Application Development vs Mobile Friendly Website CREATED BY : ADITMICROSYS AUSTRALIA

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Page 1: Mobile Application VS Mobile Website Development

Mobile Application DevelopmentvsMobile Friendly Website

CREATED BY : ADITMICROSYS AUSTRALIA

Page 2: Mobile Application VS Mobile Website Development

Which Is Important?◦ It is a small presentation for SMALL BUSINESS companies.

◦ Which is most important for them ?

i. Mobile Apps

ii. Mobile Website

◦ We had done survey with 800 small business website owners, who have both mobile app and mobile website.

Page 3: Mobile Application VS Mobile Website Development

Factors To Count Total Value◦ Best ROI

◦ Higher Usage Rate

◦ Customer Preference

◦ Repeat Customers

◦ New Customer Generation

Page 4: Mobile Application VS Mobile Website Development

TOTALVALUE

BEST ROI CUSTOMERPREFERENCE

REPEATCUSTOMERS

NEW CUSTOMERGENERATION

HIGHER USAGERATE

Mobile AppMobile Website

Mobile Website 39%

App 61%

Mobile Website 19%App 81%

Mobile Website 14%

App 86%

Mobile Website 25%App 75%

Mobile Website 39%App 61%

Page 5: Mobile Application VS Mobile Website Development

What You Lose?◦ Without having both Mobile Application & Mobile Website,

you will lose at least 25% of your customer’s share of mind!

Mobile WebsiteMobile App

Page 6: Mobile Application VS Mobile Website Development

Which Is More Important?◦ Without having both Mobile

Application & Mobile Website,you will lose at least 25% of yourcustomer’s share of mind!

10% 9%SAY MOBILE APP SAY MOBILE WEBSITE

81% of intelligent businessowners recognize that bothare equally important!

Page 7: Mobile Application VS Mobile Website Development

Mobile App/Website Development◦ Do you really think Mobile App

Development companies can makeinnovative solution for yourbusiness?

24% 19%SAY MOBILE APP SAY MOBILE WEBSITE

57% of intelligent businessowners recognize that bothare equally important!

Page 8: Mobile Application VS Mobile Website Development

Push Notification◦ Open Rates : 97% Push notifications built in to the mobile

apps.

◦ Email Marketing : Only 3% of your customers read yourmessages when delivered via email.

It happens that all of your customers don’t have smart phonewhich are compatible with mobile apps. Even more than 29%will not be reached with mobile apps alone.

Page 9: Mobile Application VS Mobile Website Development

Mobile App Business◦ In 2017, Mobile application development business will

balloon to over 38 BILLION dollars!

◦ By 2015, more than 782 million people will be mobile onlyusers, not owning laptop or desktop computers.

Page 10: Mobile Application VS Mobile Website Development

Mobile Website◦ In 2017, 69% of customers prefer to

use MOBILE WEBSITE over full desktopversions.

Page 11: Mobile Application VS Mobile Website Development

Mobile Website Mobile Apps◦ Audience Reach : Viewable by

anyone with mobile browser

◦ User Experience : Limited bybandwidth, technologies and siteperformance, but improving

◦ Graphics & Effects : Limited bybandwidth and technology

◦ Hardware Access : Limited.Device geo location can be utilized

◦ Audience Reach : Viewable byanyone with mobile browser

◦ User Experience : Capable ofvery robust user experiences

◦ Graphics & Effects : Superior.Graphics may be stored locally.

◦ Hardware Access : Unlimited.Camera, microphone, GPS, etc.

Page 12: Mobile Application VS Mobile Website Development

Mobile Website Mobile Apps◦ Development Ease : Used

standard tools & technologies

◦ Development Resources :Built once & deployed for all devices

◦ Cost : Less expensive than mobileapp

◦ SEO : Can be found throughstandard search. Main websiteredirect to mobile site when mobileis detected

◦ Development Ease : Uniqueprogramming languages & s/wdevelopment kits are required

◦ Development Resources :Built for individual devices & OS

◦ Cost : More expensive becausemultiple devices or OS are targeting

◦ SEO : Can be found through appstore search or linked from awebsite

Page 13: Mobile Application VS Mobile Website Development

Connect With Us◦ Check out our portfolio on mobile apps here.

◦ Do you want to create mobile app for your business. Let’sdiscuss your requirement.

◦ Email us : [email protected]

◦ Twitter : twitter.com/aditmicrosysau

◦ Facebook : facebook.com/Adit-Microsys-887908624668076/

◦ LinkedIn : linkedin.com/in/aditmicrosys-australia

◦ Google+ : plus.google.com/+AditmicrosysAu

http://aditmicrosys.com.au/portfolio/