mobile app promotion strategy for tilt, a fictional art magazine
DESCRIPTION
A promotion plan for a new smartphone app for a fictional upmarket magazine called Tilt. Limited budget, must use online and offline media. Assignment for a digital communications class.TRANSCRIPT
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DIGITAL INDUSTRY INSIDER:
Sophie Fabbi | Vanessa Chew | Heryte T. Tequame
PANEL PRESENTATION
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OUR CLIENT
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TILT
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APP FEATURES
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2. SYNC
1. CURATE
3. REVIEW
TILT
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TARGET AUDIENCE
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Tech-savvy gallery goers who are eager to discover new art
+ Art-conscious tourists seeking
an alternative urban experience
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ACTION PLAN
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OVERVIEW
OFFLINE ONLINE
AFT
ER L
AU
NC
H
BEF
OR
E LA
UN
CH
Galleries, artists Tourism
Word of mouth
Beta launch Social media
App release Social media
Press release Launch day
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LAUNCH - 60 DAYS
Beta launch
Word of mouth
Social Media 5–10% of site users
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LAUNCH - 30 DAYS
Tourism offices
Press release
Online platform
Expert content (app only)
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LAUNCH
50% of site users on launch day
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REVENUE GENERATORS
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Advertisements on online platforms
Branded content on application
(ex: Absolut Vodka)
Gallery nominal fee
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KEY PERFORMANCE
INDICATORS
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First 6 months : 80% conversion rate
Over-advertising: “faux-pas” in the art world
Double user base in 18 months
Art world media coverage:
Art forum, Hyperallergic, New York Times…
IT media coverage
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LONG-TERM GOAL
Have TILT be known as
the digital gallery platform.