EasyShopping-APARANA GUPTA

Why does it take so long in shopping?

Executive Summary

Put your shopping list items in the list and we will tell you the stores where you can find all the items.

Option of selecting stores according to distance or price

Premium version of app gives you the way/path you should follow so as to save your time.

OUR MISSIONTo save the time of peopleTo save the money of people

TO HELP PEOPLE

OUR GOAL

OUR GOAL (Contd.)

The vast majority of US retail sales, 92%, still happen offline. That’s right – e-commerce's huge, crazy, insane growth still only represents 8% of the total retail market.

Read more: http://www.ripenecommerce.com/blog/ecommerce_survey#ixzz4Jab9emmG

To reach out to these 92% customers and help them out!

SEGMENTATION AND MARKETING

To target the women community

Demographic

For any mobile app:

THREAT- People switching to online shopping

PRICING

FREE FOR CUSTOMERS Premium Version for Customers: $10 a month

initially All the shops and outlets listed will be initially

required to promote the app on their store. Later once the app becomes popular we can

ask the shops and outlets for money according to demographics.

Partner through universities, colleges and academic institutions

Promote in outletsPromote on social media

OUR DISTRIBUTION CHANNEL

COMMUNICATION CHANNELS

1. Use Google Maps API

https://developers.google.com/maps/

2. Dijkstra's Algorithm

IMPLEMENTATION SCHEDULE

FINAL STEPS

CUSTOMER FEEDBACK

DISCLAIMERCREATED BY APARANA GUPTA, DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHURA, IIM LUCKNOW