APP LAUNCH MARKETING CHECKLIST

From launch to ongoing promotion, here are 10 ways to market your mobile commerce app and

gain new customer downloads.

FACEBOOK & TWITTER INSTALL ADS

Run paid Twitter Install ads and Facebook Install ads upon launch. Repeat this every 5 weeks or so to drive interest and increase users.

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LANDING PAGE

BLOG POST

SOCIAL MEDIA PROMOTION

EMAIL CAMPAIGN

Publish a landing page that briefly explains the benefits of downloading your app and includes links to your app in both App Stores. Michaels, Jo-Ann Stores and bebe have great examples.

If you have a company blog, be sure to promote your app there. This will reach brand fans who are already actively following your content, as well as help your app become more visible by strengthening SEO.

Social networks are easy, low-cost channels to drive to downloads, and the majority of engagement occurs on mobile devices (over 70%!). Deep link to the appropriate app stores using simple device detection.

Run paid Twitter Install ads and Facebook Install ads upon launch. Repeat this every 5 weeks or so to drive interest and increase users.

MOBILE WEB & DESKTOP BANNERS

Leverage your existing mobile website with Apple Smart Banners to convert users. With Android devices, this can be replicated with very simple coding. Run banners on your e-commerce site’s homepage and contact pages.

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IN-STORE SIGNAGE

RECEIPTS WITH QR CODE

BAG INSERTS & DIRECT MAIL

COMPANY EMAIL SIGNATURE

PacSun and Walgreens use in-store signage, handouts and POS promotions to market their mobile app to existing brand fans.

Provide a QR code on every printed receipt and a link to the app stores within every online order confirmation. Also consider having your store associates mention the app at checkout

PacSun includes a bag insert with each in-store purchase, complete with a QR code for easy downloading and a $5 reward promotion for creating a loyalty account within the app.

Place a link to your landing page in your email signature, most importantly from your Customer Service team. Include an app mention in voicemail greetings and in the hold message for incoming Customer Service calls.

Landing Page

Blog Post

Social Media Promotion

Email Campaign

Facebook & Twitter Install Ads

In-Store Signage

Receipts with QR Code

Bag Inserts & Direct Mail

Company Email Signature

Mobile Web & Desktop Banners

CHECKLIST

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