mobile app growth - 3 essential feedback loops
TRANSCRIPT
Mobile app growth: 3 essential loops
Bayram Annakov, Palo Alto, 2015
App in the Air
Previous meetup
• 4 key areas: onboarding, virality, app-store optimisation (ASO), purchase conversion
• Tips & tricks, no strategy
• http://bit.ly/app_growth1
Inspiration
Today
• 10,000 foot view
• Simulation
• Focus on key leverages & equations
Quick intro to systems
ASO Loop
Install base ASO visibility
+
+
downloads +
Viral Loop
Users Users who share
+
+
non-users notice app +
Paid Acqusition Loop
Users Paying users
+
+
paid acquisition budget +
Sounds simple?
Downloads != Users
Users != Users who share
Users != Paying users
Let’s play :-)
Recommended reading
• Meadows “Thinking in Systems”
• Richmond “Introduction to systems thinking”
• Forrester - Industrial dynamics
• Senge “Fifth Discipline”
Twitter: @bayka
Medium: @bayramannakov