Mobile App Trends to Look Out for in 2017

Introduction:

Smartphones have become essential in this digital era. Nowadays, it’s not only for making a phone call or sending a text, but It’s mostly connected with our soul.

Mobile apps have made it possible for consumers to perform a wide variety of tasks. A recent report by comScore

showed that mobile users had surpassed number of users on PC in 2014.

Apple App Store currently has over 2 million apps while Google Play store has over 2.2 million. These figures are

only set to increase.

Mobile apps development is not only happening for smartphones today. They are now being developed for use on

different devices including wearables, smart cars, connected homes and much more.

SurveyMonkey estimates that the global revenue from mobile apps will grow to 962.5% by 2017. Other reports

indicate that the increased usage levels of mobile apps on different devices will see the industry growth to be

worth more than $100 billion by 2020.

Ever changing landscape

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The industry is showing rapid advancements in technology. 2017 promises to be an exciting year for mobile apps. The following are some trends to look out for in the coming year:

Increase in progressive web apps (PWAs)

Increase in location based services

Shift to streaming technology

Increased use of augmented reality in apps

Integration of machine learning apps

Security will become a critical issue

Growth of Internet of Things (IoT)

Improved design

Integration of mobile payments

Progressive Web Apps are websites that are designed to feel and look like mobile apps. With the increased use

of mobile devices to access information on the internet, these are bound to become more popular for both small

and medium sized businesses.

PWAs are also set to gain popularity as Google and other search engines introduce mobile driven search result

algorithms that give priority to mobile friendly websites.

Small and Medium Enterprise application developmentwill lean towards PWAs for their affordability and the better user experience they provide.

Increase in progressive web apps (PWAs)

There has been more focus on providing location-based services including location-tracking and navigational

tools. This trend is set to increase in 2017.

Location based services are set to evolve even further to provide users with deals and information in real-time.

These services can be implemented for offers in retail, indoor mapping, navigation, security and much more.

The trend towards an increase in this area is evident as various tech giants have invested in location based

services.

Increase in location based services:

If the popularity of Netflix, YouTube and Amazon Prime is anything to go by, consumers will tend towards

streaming technology in the coming year.

The shift in consumer behavior is largely because of the affordability and convenience of streaming content as

opposed to subscribing to traditional

cable TV.

The demand for video streaming apps is set to grow as the demand for streaming services increases. The demand is predicted to peak in 2017.

Shift to streaming technology

Augmented Reality (AR) apps were once thought to be gimmicky. However, with the increase in wearable

devices and smartphones, AR tools will find hyper usage.

Wearables have provided a landscape upon which AR tools can be applied more productively and effectively

than previously thought.

A good example is when someone sends a text with a keyword, an app related to the word or a specific action

will be performed.

Increased use of augmented reality in apps

Technology companies, such as Facebook, Google, IBM and Microsoft are investing in Artificial Intelligence and

machine learning.

The tech giants are setting groundwork for the move towards consumer services that operate without human

intervention, which many believe will improve services to consumers.

Artificial intelligence and machine learning will drive development of apps in 2017. Self-learning apps can help to

improve customization and therefore enhance services to consumers based on their preferences or location.

Integration of machine learning apps

As technology continues to surge at breakneck speed, so do security threats. As more people use their

smartphones for various tasks, they save and share sensitive and private data on their phones.

The security of the smartphone is therefore set to become even more crucial as more apps become available to

consumers.

Despite sharing a lot of sensitive and private information on their smartphones, not many people take the

security of their phones seriously. However, developers are becoming increasingly concerned about security.

Developers are set to provide more security features that are in-built in their apps. These are set to make a big

difference in the coming year and will be prioritized.

Security will become a critical issue

Apps that provide interconnectivity are becoming increasingly popular. The fields in which they are applied are

set to increase in 2017.

Fields, such as education, health, smart homes, security and transportation are experimenting with the

application of the IoT. Such integrations will involve an increase in the sharing of data and more complex

platforms to enable devices to communicate.

Growth of Internet of Things (IoT)

1) User experience is one of the major driving forces behind app design and development. As a result, app

developers will place a great deal of focus on providing users with visually appeal apps.

2) Some trends in design to look out for in 2017 will include splash screens, parallax graphics, split-screens,

micro interactions and grid-based design.

3) Companies will be seeking the services of graphic artists and animators to provide more user friendly and visually interesting apps.

Improved design

As more people use their phones to search for information and carry out tasks, developers are seeking to

facilitate carrying out these tasks on mobile.

There is set to be a surge in the integration of payment capabilities on apps. Shoppers will be able to

complete transactions on apps and not have to visit the websites to do so.

Developers are seeking to provide safe and secure ways to facilitate mobile payments.

Integration of mobile payments

Conclusion:

There are many more advances expected in the app industry in the coming year. At a high level, these will be the

driving force for App Development companies and trends in the coming year. Understanding an Industry needs and

implementing a reliable solution will be the priority for success in 2017.

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