What is Mobile Advertising?

Wherever you look these days in the media world, you’ll find everyone from media buyers todigital agencies talking about mobile advertising – from its reach to its potential to theopportunities of getting in early.

We and other leaders in the media buying and digital advertising worlds believe strongly thatmobile advertising and the mobile market currently represent a prime opportunity and great deal.

Many would-be mobile advertisers are storming thismedia option, and with good reason. The supply isplentiful, and the demand remains low relative toother forms of media and alternate advertisingoptions. While current estimates indicate that thismarket represents approximately 1% of globaladvertising spend, it is important to note that mobileadvertising is expected to represent nearly one-thirdof total online ad spend in the U.S. by 2018 (source:Forrester Research).

It’s been said that mobile media is in many ways theclosest an advertiser can get to a consumer, and wewould certainly agree. Most of us know howimportant our smartphones and our tablets (and ourcomputers, too) are to our every-day lives. Our

mobile devices such as tablets and smartphones are always with us and nearly all of us have at leastone. Daily and often hourly or more often, we look to these devices for entertainment, for socialconnection, for shopping and purchasing and for information gathering.

So, what’s next for mobile advertising?

When it comes to mobile media, we’re here to help guide you navigate this new area of greatopportunity. Your knowledge of how your business works coupled with our longtime expertise inall things media is sure to go a long way as far as implementing a mobile advertising and mediaeffort that yields a good ROI.

Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

Mobile media and mobile tools can include

• Smartphones• Tablets, such as iPads• Dashtops, such as GPS navigation or satellite radio• Other instances of traditional media converted to a mobile environment, such

as Mobile DRTV or mobile direct response marketing• Mobile web banners and posters, also mobile circulars and mobile-specific

landing pages• SMS (text) advertising• MMS advertising (such as within mobile games and videos)• Interstitial ads, which are full-page ads that appear before the actual webpage• Audio ads connected to telephone-based services

Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

What is the next Big thing that Businesses should gear up for?

In eCommerce Web Development Today

mobile devices play a colossal role. In 2013, mobile advertising has recorded a significant 75percent growth and hence the mobile story is no longer the discussion of an emerging trend. Everydigital marketing initiative must hold scope for mobile advertising in order to prevent the fall ofthe brand. The mammoth success of Facebook’s mobile advertising in 2013 stands testimony towhat the world can expect to witness in this spectrum. So, how and why will mobile advertisinginfluence the world and its purchase decisions?

1. The Email shiftMore than half of the emails are opened on the mobile devices. By 2014, industry experts predictthat emails will transition from desktops to mobile screens. This is because the number of emailsthat are opening on the mobile devices is a wildly increasing number. And decrease in sale ofdesktop computers is only adding to the trend. There are several ecommerce web developmentcompanies specializing in responsive designs optimizing website designs for smaller screens. Thisbig shift is not going to take too long to happen.

Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

2. The Twitter Ad formatIt has been observed that over 90 percent of time spent on Twitter is through a mobile device.Twitter is today focused on increasing its revenues. The first option is to accelerate the advertisingchannels considering the fact that the platform lacks on advertising. Many Twitter client appstoday run ads and the company is expected to work extensively with these apps to expand theiradvertising bandwidths. When Twitter accentuates its advertising relationships further, positivemarketing experiences will generate on the mobile device.

3. Revolutionary Mobile Ad formatsMost social media sites are transforming their ad formats to make the ads more persuasive and lessintrusive. In-stream ads are becoming popular today and the virtual world is all set to witness more5 and 10 second mobile video ads. They are not just innovative but are also effective since they arequick and bound to be smart. As technology improves, production costs fall and quality of videosalso become impeccable.

Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

4. Responsive AdsAs much as there is demand for responsive website designs that work well on desktops and mobilescreens, responsive ads are going to be the next big thing. Facebook has already started the wave ofresponsive ads. Ads pertaining to the likes and preferences of the individual on the social media sitedepending upon past behavior are identified and isolated. Today, Facebook users can view ads thatappeal to them instead of subjecting users to all and sundry ads. This is because users prefer toengage with information that they need. Thus engagement rates increase and mobile advertisingrevenues will also get more meaningful.

In ecommerce web development, mobile advertising is expected to be the next big thing in 2014.Marketers will and have to increase their investment significantly in the mobile space to reach outto the audience that is rapidly progressing. Embracing mobile marketing is key to business success

and accelerating ROIs.

Copyright © 2013 Team Mango Media Private Limited. All rights reserved.