Mobile Advertising

Experimenting over -Let’s move upward.

All operators are doing THIS

Choosing technology partners - integrated advertising solutions suppliers

Developing the following advertising productsunified in terms of advertiser contextual and relevant to the consumer's expectationinnovative and interactive

Opt-in consumers data collecting

Enter the market of mobile advertising in the position of major players!

Beeline Mobile Advertising Ecosystem

Unified products (1)

Generally accepted pricing schemes CPM / CPT, CPC, Flat Fee, broadcasting time slot's

On-line reporting by market KPIs Cover, OTS, Reach, Frequency

Interface of advertising booking

Unified products (2)

The impossible has become possible

Advertising can give pleasure!

The secret is very simple

Gather as much information about your consumers, as you can

+ Create an advertising offer having a

real practical value or interest for consumer+

Ask permission for sending your Ads

An example of good advertising profile

Single

Hobbies Diving

Exotic TravelsMountain Skiing

Owner House

HTC HD2 (Windows Mobile) Toyota Corolla, 2008 model

Mobile CommunicationsA large number of callsCalls to the high durationThe level of SMS Above AverageHigh ARPUHigh VAS

Ivan Korneev Lawyer, St. Petersburg

No other media possess it

Useful advertising could be interesting to subscribers!Useful advertising could be interesting to subscribers!

Useful advertising = precise targeting. Useful advertising = precise targeting.

Precise targeting = questionary filled by subscriber

Precise targeting = questionary filled by subscriber

Questionary = separate service Questionary = separate service

Service = additional motivation = loyalty programmService = additional motivation = loyalty programm

Real OPT-in advantages:

More attractive to advertisers: outstanding targeting criterios (age, gender, interests)More attractive to advertisers: outstanding targeting criterios (age, gender, interests)

More attractive to operator: save subscriber’s loyality More attractive to operator: save subscriber’s loyality

Vimpelcom OPT-in service: «Узнай первым!»

Услуга «Узнай первым!» это, прежде всего, Возможность!

Возможность получать бонусы и первым узнавать о:•новостях ведущих мировых брендов•открытии магазинов•появлении новых интересных именно Вам товаров•акциях•распродажах•скидкахи многом другом!!!

Возможность быть в курсе последних новинок, трендов и событий в режиме он-лайн!!!

Marketing intelligence

I don’t like when I receive advertising of products which I’m not interested in

Advertising, which provide intersting for me information can improve my opinion about operator

I don’t like such advertising without dependence on content of it

I don’t paying any attention to such advertising

I want to know more about offer if content of advertising is interesting for me

I distrust to such advertising and content doesn’t matter

70

54

53

52

50

46

66

67

24

31

64

27

54

72

23

27

71

26

Opinion about advertising delivered to phone without agreement

Opinion about advertising delivered to phone with agreement

Opinion about advertising delivered with agreemenbt and bonuses

What is available now and here

Exclusive Launch Partner Packages

GOLD up to 8 campaigns thereof maximum 6 MMS campaigns MMS design up to 8 wap pages created 2 profiling questions with results 1 dialog per campaign industry exclusivity for 3 months

PLATINUM up to 12 campaigns thereof maximum 10 MMS campaigns MMS design up to 12 wap pages created 4 profiling questions with results 1 interactive dialogue per campaign possibility of using “click to call“ industry exclusivity for 3 months

up to 12 (8) campaigns: a user (if targeted) will receive 1 message per campaign, up to 10 (6) of these messages will be an MMS message, the rest SMS or USSD

MMS design: OTM will assist if necessary and create images to use in MMS campaigns

up to 12 wap pages created: messages may contain a link to a microsite that will be designed by OTM

3 profiling questions with resutls: OTM will send a question per month relevant to the client to collect more profiling information about the subscriber (e.g. do you wear glasses, etc) 1 dialog per campaign: messages may contain a request to reply, giving the client the opportunity to interact directly with its customers

click to call: messages may contain a number (e.g. to a call-center) that directly places the call to the client for even more direct interaction exclusivity: the client is granted to be the exclusive advertiser in his industry during the first three months