mobile 2012 vanessa scott
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VicEvents Mobile AppMobile 2012 Conference @ CeBIT Australia
24 May 2012
History
• Evolved from twice-
yearly poster produced
by Department of
Premier & Cabinet
• Costs, distribution issues
• Limited number of
events
• Out of date
History - web
• Web version launched
Dec 2008 -
http://www.vic.gov.au/cal
endar.html
History - web
• Average 31,000
pageviews per month
• Increased growth in web
version
• Increased growth in
mobile use
=> Next step – go mobile
About VicEvents
• Launched October 2011
• Free app –
iPhone,iPad,iPod Touch
& Android
• Over 3,000 events
• Updated daily
• Simple to use
App development
• Partnership with Deloitte
• Design and development of application for multiple platforms (iOS & Android)
• Decision to use Titanium Framework because cost effective for multiple platforms
• Development of API - can be repurposed
• Free analytics tool - Appcelerator - to capture analytics - http://www.appcelerator.com/
• Rapid development
Technical challenges
• itunes account submission
• Development issues – Android (screen resolution)
• Titanium-specific issues, eg. swiping
• Testing – Android devices
Usability testing
• Observed users interacting with application
• Testers – project team and other people from
department
• Identified issues
• Range of devices tested
• 3 rounds
Home page – phone and tablet
Interface - phone
Interface - tablet
Features
• Find events by:– Nearby (GPS)
– Date
– Location (region or local council)
– Category
– Shake your phone for random event
• Suggest an event
• Share an event (via email, Twitter and Facebook)
• Google Maps
Statistics and Ratings
• 6,128 sessions (April 2012)
• 2,123 new users (April 2012)
• 77% iPhone / 23% Android
• 10,460 downloads (6 October 2011 - 16 May 2012)• (Source: Appcelerator, May 2012)
• App Store - Rated 4+
• Google Play Store - Rated 3.7
Future development – Version 2.0
• Version 2.0 upgrade
• New features will include ability to add multi-date
events to calendar
Contact
VicEvents - http://www.vic.gov.au/VicEvents
Vanessa Scott
Content Manager
Department of Business & Innovation
Ph: 03 9938 0517
Email: [email protected]