Mobile 2 Social 21st Century Recruiting Tools

Keith Robinson

Founder

Personnel Today

Director

Barkers HR Comms & Euro RSCG Riley

COO

Totaljobs.com

Ecom Digital

A complementary mixture of experience and youth

Natural Publishers who understand technology

A network of over 150 freelance writers

A Creative Team With 34 RAD & CIPD Awards

Our clients

Our client work

You’ll Love Technology If You

Agree that you know why you want it

Agree what the ROI will be

Agree the must have’s

Agree when to include the “nice to have”

Agree who owns all this

But we are not in the

Technology Business

• Recruitment is about People

• Recruitment is about Content.

• Recruitment is about Dialogue

• Recruitment is about Engagement

• Recruitment is Candidate Relationship Management.

• Your Brand is defined by the experience the candidate has.

Recruitment

Technology is the Enabler

The 21st Century Recruitment Cycle

• HR Requirements - HRMS

• Recruitment Volumes – Full ATS v RMS

• Recruiting Strategy 1 – In-House v 3rd party v RPO

• Recruiting Strategy 2 – Attract v Source

• Recruiting Strategy 3 – Talent Pool v Talent Puddle

• Recruiting Strategy 4 – CRM v CV Database

What defines My Tech Needs

Things to Think About

• Defining the Career Website – What is it for?

• Who is our target audience?

• What types of people do we want to attract?

• Who is John in Finance and what does he want?

• Who is Jen in Marketing & PR?

• What does Siobhan in Customer Services need to see?

• What should a good Career Website contain?

• What are the ingredients of a successful Career Website?

The Career Site

Case Study – The Rank Group

Case Study - Kraft

The top 5 key ingredients for a successful career website were:

1. Jobs and an easy to use job search – NO FORMS, let me browse

2. Information on what it's like to work for you

3. Employee profiles & career case studies

4. The recruitment process – what should I expect

5. Keep in touch

The Technology Toolkit. The Basics:

Choosing an ATS

• Identify Applicant Tracking System Decision Makers

• Document Your Current Hiring Process

• Identify Requirements for Your Applicant Tracking System

• Identify Requirements for Your Applicant Tracking System

• Key Requirements to Consider in an Applicant Tracking System

The Career Site

Choosing an ATS

• Customer Support for the Applicant Tracking System

• Applicant Tracking Systems Vendor Assessment

The Technology Toolkit. The Basics:

Why invest in Posting Technology?

• Post your jobs to multiple channels; job boards, social media, your career site etc.

• Track response rates intelligently.

• Search multiple CV sources.

• Plus most now include a raft of additional “bespoke” functionality.

The Technology Toolkit. The Basics:

LinkedIn (B2B)

• Source v Post

Facebook (C2C)

• Tab v App

• Brand v Post

Twitter (B2B2C)

The Social Toolkit

1. How many jobseekers are already accessing your site via a mobile?

2. What is the current experience for a jobseeker when viewing your site on a mobile device?

3. Mobile apps or Mobile web?

4. Which platforms should you be looking to adopt?

5. What’s your competition doing with mobile?

The Mobile Top 10 Tips

The Mobile Top 10 Tips Cont.

6. Make sure you choose the right company to build your mobile solution.

7. Fully managed solution or buy the source code outright?

8. Design: keep it simple.

9. Options to apply off the mobile phone.

10. Promoting your apps.

• Home Based

• The Disengaged Employee

• The Deconstruction of the Organisation

• Agent Based

• Community Based

The Recruiter Becomes an agent/project manager

The Future of Work

Technology

• Cloud Based

• Big Data – Content is King – Context is god

• Facebook Huge

• Channel Agnostic – Linkedin & Jobs Boards

• CRM Based

• Referrals – yes BUT

CRM, Engagement, Multi Platform (Mobile), Video

Key Themes

The Future of the Candidate

• Will they want F/T work or an agent relationship?

• More freedom

• Multi-Tasking

• The Ageing Candidate

Employer Branding, Better Management and the EVP

Themes

• Marketeer

• PR Specialist

• CRM specialist

• Mobile and Video channel manager

• Content aggregator, curator and distributor

• Channel Manager

Actually doing what you do today but with less money and more opportunity + a fragmented audience

The Recruiter of the Future

It’s not about Technology – It’s about Us

The Future of Recruitment:

To find out more: www.ecomdigital.co.uk Telephone: 02920 451 120

Email: info@ecomdigital.co.uk