mobil nie je ilúzia - spoznajte jeho možnosti už dnes!
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Prezentácia - Patrick Bosteels zo spoločnosti TCS Digital World na konferencii MobileRulezz 2011TRANSCRIPT
@patrickbosteels
TitleSubtitle
Mobile is not an illusion…
Was mobile hot in Texas #sxsw
@patrickbosteels
www.tcsdigitalworld.com
20 co-workers
4 countries
4 locations: Brussels-London-Paris-Amsterdam
“we develop your idea in the digital world”
Focus on MobileCross platform
@patrickbosteels
The clutter
@patrickbosteels
Tablets, what is next
Same ecosystem as Mobile ?
Or just bigger ?
@patrickbosteels
Television… the next battle
Another Apps environment…
Another experience…
@patrickbosteels
Mobile is a nightmare
@patrickbosteels
Reality check
Thousands of Apps developed without any reason Thousands of developers play after hoursThousands of 5X used appsThousands of disappointed marketersThousands of frustrated usersThousands of euro’s and dollars wastedThousands of megabits up-and downloaded for 0
@patrickbosteels
Empty the stores and start again
@patrickbosteels
South buy South West
@patrickbosteels
#sxsw aka South by South West
STATISTICS FOR SXSW INTERACTIVE 2010:
Interactive Conference Participants: 14,251 (from 54 countries)
Interactive Conference Daytime Programming Sessions: 450, including 54 workshop
2011 -> 20.000 participants (overall 50.000)More more more
@patrickbosteels
31 select Austin locations and tracking over 48,279 check-ins during the entire five day period
Foursquare: 32,392 check-insGowalla: 8,030 check-ins Facebook Places: 7,545 check-ins
@patrickbosteels
No hype
LBSMOBILEQR codeNFC
@patrickbosteels
NFC
Near Field Communication4 cm or lessoperates at 13.56 MHz and at rates ranging from 106 kbit/s to 848 kbit/s
Old stuffNokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004
Big players are in:Google/Android, WP7, Samsung, Nokia…
@patrickbosteels
Reality check
Social media = $/€ media
@patrickbosteels
learnings
Social Media = a channel
Form factor based
Mobile is next channel
Social = Local
@patrickbosteels
#sxsw stories
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#sxsw story 2
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#sxsw HP story 3
@patrickbosteels
Mobile is not an illusion…
But we need to convince MarketersAudience
@patrickbosteels
My 2 cents
Same shit, different tools:
Mobile + SoMe + LBS = the new DMLife on mobile becomes a gameExperience is key -> AR and far beyondThe new POS -> LBS
@patrickbosteels
NOW
Try a lot and work hard(er)
@patrickbosteels
Q&A
Thanks for your time.
Have a remarkable day !