mobi system 1 google 1902 upload
DESCRIPTION
Nzn NanTRANSCRIPT
![Page 1: Mobi system 1 Google 1902 upload](https://reader035.vdocuments.us/reader035/viewer/2022062303/602f34b8565ca45c4472550b/html5/thumbnails/1.jpg)
John EganGrowth Engineer @ Pinterest
Data Driven Growth
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Where Do You Start?New user email campaign
Improved invitation flow
Add more invitation prompts
Share content to social media
Work with partners to get distributionSEO
Advertising
SEM
Improve signup conversion
Content marketing
Improve new user experience flow
Email campaign to resurrect dormant users
Retargeting campaigns
Social media contests
Paid app installs
Weekly engagement emailCompany blog
Blogger outreach
Add invitations
Get press coverage
Add more social features
Push notifications
Build analytics dashboard
John Egan @jwegan_com
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Growth Model
New Users
Monthly Active Users
Dormant Users
John Egan @jwegan_com
![Page 4: Mobi system 1 Google 1902 upload](https://reader035.vdocuments.us/reader035/viewer/2022062303/602f34b8565ca45c4472550b/html5/thumbnails/4.jpg)
Growth Model
New Users
Monthly Active Users
Dormant Users
Acquisition
Activation
Churn
Churn
Resurrection
John Egan @jwegan_com
![Page 5: Mobi system 1 Google 1902 upload](https://reader035.vdocuments.us/reader035/viewer/2022062303/602f34b8565ca45c4472550b/html5/thumbnails/5.jpg)
Net MAU Graph
John Egan @jwegan_com
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Activation is everything
John Egan @jwegan_com
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Retained MAUs!
•The Metric: The percentage of new users that are still using the app a month later!
•The Goal: >25%. Anything less makes growth difficult because of a leaky bucket
John Egan @jwegan_com
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Original New User Experience
John Egan @jwegan_com
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Improved New User Experience
John Egan @jwegan_com
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Guided User Education
John Egan @jwegan_com
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Funnels
John Egan @jwegan_com
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Prioritize projects based on ROI
John Egan @jwegan_com
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Due diligence is cheap, engineering is expensive
John Egan @jwegan_com
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Shopkick’s Contact List Picker
John Egan @jwegan_com
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Google Analytics Behavior Flow
John Egan @jwegan_com
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Behavior Flow
John Egan @jwegan_com
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Break down metrics until you can see what to do next
John Egan @jwegan_com
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Segmented Experiment Analysis
John Egan @jwegan_com
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Marginal Users (~once a month)
John Egan @jwegan_com
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Core Users (multiple times a week)
John Egan @jwegan_com
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Old Signup Wall
John Egan @jwegan_com
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Inspired Wall
John Egan @jwegan_com
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