mobcon dani rangelov

From idea to Appstore Leader How Grafio become the Productivity Cover

DANI RangeloviOS Developer, Race Cloud

Team Player, Ten Touch

iOS Startup ExperienceDANI Rangelov

Top Grafio Feature Facts: #1 USA, #1Australia, #1 New Zealand, #1 South Korea, #2Canada, #4 India!

17 January 2013


✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store categories ✭

25 January 2013

iOS Startup Experience

THE MISSION

Ten Touch - in the very near future interactive touch interfaces will be

commonplace.

DANI Rangelov


COLLECTING THE TEAM

DANI Rangelov


5X 2000 = 10000 +2000 +2000 ——————— 14000lv / month

DANI Rangelov


14000lv*12months*4years = 672 000lv

5X 2000 = 10000 +2000 +2000

——————— 14000lv / month

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THE IDEA №2

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FIND YOUR SELF

Positive game for kids

“Where's Wally?” like game

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• It is difficult to pretend being Wally • PR is not the same as marketing • 3000 JP Downloads for free is not a loss

but a ton of valuable feedback

LESSONS LEARNED

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• Potential income at low price • Price for development • Product PR • Product portfolio

PRODUCT SPIN-OFF

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THE IDEA №7

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Napkin replacement

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Napkin replacement

Professional visual thinkers’ whiteboard

DANI Rangelov


http://www.tapja.com/ General Public License

http://www.tapja.com/


http://www.tapja.com/ General Public License

The idea in the closet

http://www.tapja.com/


You do not determine what you product is.

The users do.


FEEDBACK BASED DEVELOPMENT

Plan = Learn Build Measure = Sell

DANI Rangelov


FEEDBACK BASED DEVELOPMENT

DANI Rangelov


STRATEGY №1

Free Version

Marketing


Released: 2010-09-24Released: 2010-07-30

Conversion ratio 0.1Dependancy ratio 0.3 - 04


THE OPPORTUNITIES

• Clients receive enough from the free version

• Bad ratings because of limitations

• More clients • Higher reach • Conversion Ratio • Appearance in different

Appstore category and stream

THE THREATS


STRATEGY №2

Regular Updates

Marketing


Promise

User feedback

Plan DeliverExpected

Regular


THE OPPORTUNITIES

• Appstore reviews and ratings disappear

• Appstore position drop • Bugs

• Customers’ reliance • Review site listing • Experiments with:

keywords, icon, screenshots, category

• Appstore listing

THE THREATS


• Review from 2010 is still alive and stating 3 stars for iDesk which is no longer the correct product name since 2 years and it also states the product is UNFINISHED 4 years later


STRATEGY №3

Feature Pack Updates

Marketing


Evaluate Preserve Present


THE OPPORTUNITIES

• Long development time • Customers’ dissatisfaction due

to waiting • Single presentation of group

of features

• Longer testing times • Higher product value

THE THREATS


STRATEGY №4

Targeted Price Drops

Marketing


Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas



7$



7$ 10$



7$ 10$ Update



7$ 10$ Update 5$



7$ 10$ Update 5$ 10$



7$ 10$ Update 5$ 10$ 5$



7$ 10$ Update 5$ 10$ 5$ 9$


THE OPPORTUNITIES

• Users wait for price drops • Income drop

• Appstore position control

• Event generation • Higher reach • More testing time • More reviews and users

THE THREATS


✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store categories ✭

25 January 2013


Grafio - Diagrams & ideas



7$



7$ 9$



7$ 9$ Bann

er



7$ 9$ Bann

er

6$


Arnold H. Glasgow: “Success is simple. Do what’s right, the right way, at the right time.”


THANK YOU

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