YOUR ULTIMATEMOBILE MONETIZATION

PLATFORM

MobAir is a leading mobile performance marketing agency and app distribution platform

that provides the full range of services for brands and app developers to meet their

promotion goals and run successful user acquisition campaigns.

KEY PERFORMANCE STATISTICS:

About us

Three offices across the globe:

Tel Aviv, Toronto, Kiev

Team of experiencedmarketers

Established in2014

Tech-orientedservices

Massive and diverse traffic flow from all major media sources

In-House Media Buy Team

Highly experienced team of media buy veterans

24/7 campaign optimization and maintenance

Facebook and Google CertifiedPartner

MobAir app distribution engine

Smart algorithms

Our algorithms pick the best offers for each user to come.

Demand Aggregation

MobAir has an extensive app inventory and a strong network of demand-side partners.

Global scale

We cover more than 170 countries.

Smart monetization at global scale

MobAir is a powerful monetization tool for publishers to monetize their traffic to the fullest.

Performance optimization

Our optimization module perfects performance over time to help publishers max out their earnings.

20k apps inventory

170 countries

40+ demand partners

ECPM optimization and machine learning

Behavioral targeting

Variety of ad formats

SUPPLYDEMAND

Completeglobal coverage

What we can do

Clean In-app andNative Ads traffic

Invincible brandprotection

Fraudfree service

State-of-the-artplatform

Post-install and in-app event optimization

200k installsdaily delivery

Expert in-houseMedia buy team

Non-intrusive and natural way to engage users

Native Ads Platform

High user retention and post-installperformance

Stellar conversion rates

Vast inventory of apps to promote in: launchers, boosters, browsers etc.

High volume incentive traffic on a global scale helps our partners instantly reach the desired

position in the charts, get massive exposure and enter new markets much easier, acquiring

a solid customer base right away.

Incentivized push

Extensive reach to incentive traffic sources

High volume incentive traffic on a global scale helps our partners instantly reach the desired

position in the charts, get massive exposure and enter new markets much easier, acquiring

a solid customer base right away.

Quick push to the top of the charts

Global traffic scale

Unparalleled amounts of volume

INCENTIVE

PUSH TRAFFIC

Data-Driven Approach

MobAir is integrated

with all the main tracking platforms:

We are able to track any post-install events and make data-driven decisions

to deliver the best possible results for our partners.

Average CPI per country

MobAir runs campaign across the globe

Mexico

$ 0,30

$ 1,16

USA

$ 1,38

$ 2,47

Brazil

$ 0,29

$ 1,19

Spain

$ 0,55

$ 1,05

France

$ 0,78

$ 1,57

UK

$1,13

$ 1,34

Germany

$ 0,78

$ 1,54

Africa

$ 0,50

$ 0,78

Turkey

$ 0,31

$ 1,21India

$ 0,37

$ 0,85

Russia

$ 0,41

$ 1,16

Indonesia

$ 0,41

$ 0,94

China

$ 0,56

$ 4,24

Australia

$ 1,43

$ 2,41

Argentina

$ 0,35

$ 0,97

User acquisition channels

Social Massive media buys with

social networks fb.com and vk.com

VideoPowerful brand awareness

and monetization ad format

Display Strong reach with in-app

mobile advertising

IncentiveEasily push your apps to the top of market charts

DSP Target specific audience

with programmatic mobile advertising.

Native AdsNatural feel, tempting

look. High performance and non-intrusive

MobAir provides innovative mobile advertising services,

focused on developing effective solutions for Cost–Per–Install marketing campaigns

AMONG OUR TOP PARTNERS ARE

Clients Success

Machine Zones wanted to expand the player base of their Game of War product and raise

its rank on Google Play and iOS App Store, gaining a stronger competitive position among

similar titles.

Objective

MobAir's gaming-centered publishers launched a large scale in-app campaign, targeting

relevant audience groups based on their preferences, while serving various formats of ads

on popular gaming portals. This brought a large number of engaged users to the game,

providing high retention and bringing Machine Zones loyal customers as well as improving

general brand awareness.

Solutions

Throughout the course of the campaign Game of War had shown a positive dynamic in

installs and in-game sales, which contributed to the game reaching rank 1 among strategy

games on Google Play in the U.S., Canada, Australia and Germany.

Results

AVERAGE CPI

$1,20

INSTALLS DELIVERED

50K+

KEY MARKETS

USAUnited KingdomAustralia

MACHINE ZONES

Cheetah sought to rapidly increase the number of users for their Clean Master app,

while retaining brand integrity and delivering a positive user experience.

Objective

MobAir provided a massive traffic boost to the product, using a large array of non-

incentivized traffic sources worldwide, while maintaining its quality via strict control over

advertising materials and traffic origins. This allowed to raise brand awareness in previously

untapped geos, providing a steady flow of organic installs in addition to the primary influx of

high quality traffic,

Solutions

Clean Master got a boost in installs, while retaining positive user feedback

and a high app score.

Results

AVERAGE CPI

0,48

INSTALLS DELIVERED

900K+

KEY MARKETS

Worldwide

CHEETAH

360 Mobile Security needed a large consistent amount of daily installs to maintain their

product's leading position among utility apps on Google Play, while keeping 7th day

retention levels close to organic.

Objective

After a series of small scale tests gauging retention rate averages across various geos,

MobAir launched a targeted campaign, utilizing the data we have gathered to form a

marketing strategy that would allow providing the required volume with optimal

engagement. Our publishers started scaling the campaign in chosen locations with all forms

of banner ads, carefully monitoring the new sources they introduced, until the required

volume was established. After that, the traffic was maintained and optimized to ensure the

consistency of its quality.

Solutions

Over the course of August, 360 received over 1,000,000 installs, matching the retention

levels of organic traffic.

Results

AVERAGE CPI

0,52

500K+

KEY MARKETS

Worldwide

360 SECURITY

INSTALLS DELIVERED

Baidu, one of the main advertisers from China, were seeking to expand further into the

Latin American market with their DU Speed Booster and DU Battery Saver products.

Objective

MobAir has rich traffic channels in Brazil and Mexico, so we were able to immediately

launch campaigns in these geos, promoting both products with a mix of banner ads and full

screen interstitials, optimized by our internal platform. Scaling further into Argentina,

MobAir maximized the volume and created a stable influx of users from Latin America,

monitoring and maintaining traffic quality from all sources introduced.

Solutions

In May 2015, MobAir was able to deliver over 300,000 installs for DU Speed Booster,

improving its position among Tools apps in Mexico, Brazil and Argentina to Top 10 on

Google Play. DU Battery Saver received over 100,000 installs, which helped it reach Rank 1

among Productivity apps on Google Play and keep it for an extended period of time.

Results

AVERAGE CPI

0,60

400K+

KEY MARKETS

LATAM

BAIDU

INSTALLS DELIVERED

AliExpress, one of the biggest online retailers, wanted to get more customers for their

mobile service, building a sustainable audience in that segment.

Objective

Tools of choice for this campaign were native ads and mobile retargeting. The campaign

was global, so MobAir’s publishers have been able to unleash the entirety of their

retargeting arsenal, pinpointing users down to a particular product preference and serving

them relevant ads leading to the appropriate AliExpress page. Combined with in-feed ads

and recommendation widgets for additional volume, this campaign created a level of

engagement sufficient to provide a stable volume of mobile users with high lifetime value.

Solutions

AliExpress experienced a major boost in mobile customer activity, as the monthly average of

mobile inquiries was improved by 30% during the campaign.

Results

AVERAGE CPI

0,88

INSTALLS DELIVERED

50K+

KEY MARKETS

USAUnited KingdomSpainFranceJapanIndiaBrazil

ALIEXPRESS

Aviasales wanted to expand further into the Eastern European market, increasing

the amount of flight bookings and improving brand awareness in those geos.

Objective

To access the Eastern European market, MobAir launched a social campaign with myTarget,

which holds a dominant share of mobile traffic in that segment. Using behavioral targeting,

we optimized the campaign to reach engaged audiences with banner ads and native display.

After placing them on all available travel portals, we gradually cut down the

underperformers and scaled the sources that brought optimal conversion rates and traffic

quality, thus delivering stable amounts of converting users to the advertiser. Once this

channel had been established, MobAir launched a Facebook Ads campaign, targeted at the

remaining part of the audience we found with ActionAds. This helped us achieve maximum

reach and strengthen Aviasales’ market presence in Eastern European geos.

Solutions

A major increase in bookings and brand recognition in Eastern Europe was reported

by Aviasales.

Results

AVERAGE CPI

$1,00

INSTALLS DELIVERED

100K+

KEY MARKETS

Russia and CIS

AVIASALES

Wechat is one of the biggest messenger apps with a strong presence in Asia. Wechat

wanted to enter new markets and establish a loyal user base there. To achieve that within

a short term, a decision was made to start with an incentivized push that would facilitate

further organic growth on Google Play.

Objective

MobAir team worked with a plethora of direct advertisers previously and has an extensive

knowledge of incentive traffic. By employing mobile publishers and running incentive media

buys through different incentive networks on a large scale we were able to create a

powerful incentive push using effective native ads formats like offer walls and interstitials.

Solutions

Wechat received a 300% user increase in a single week and were able to hit the top of the

charts in certain markets and subsequently achieve organic growth.

Results

AVERAGE CPI

$1,05

INSTALLS DELIVERED

100K+

KEY MARKETS

Asia and Africa

WECHAT

Wasabee messenger was looking to aggressively boost their user base on a global scale

Objective

During this user acquisition campaign, we launched several traffic sources simultaneously in

order to find which one would meet the needs of the advertiser as well as to expand the

geographical reach. Our internal media buying team started testing different channels: in-

app advertising campaign through different third party ad networks, direct MobAir

publishers, and social media through Facebook.

In the end of the day, we were able to identify sources that bring the highest quality for the

client. After receiving positive feedback, we scaled the campaign accordingly

Solutions

Wasabee received a significant amount of installs for reasonable CPI and Retention Rate.

Wasabee’s position in Google Play skyrocketed which led to positive increase of organic

traffic.

Results

AVERAGE CPI

INSTALLS DELIVERED

100K+

KEY MARKETS

Worldwide

WASABEE

0,28

Link is a messenger and a local targeted social network that is primarily focused on Asian

markets—Singapore and Malaysia. But understanding the potential value of expansion to

other markets, they decided to start CPI campaigns for Philippines and Russia.

Objective

After analyzing the requirements and goals the client was looking to achieve, MobAir has

made a decision to start off with a user acquisition campaign via social media channels as it

is the best source to drive quality users and volume. For the Russian market, we focused on

running native ad campaigns using the main mobile marketing platform in the location -

MyTarget that accounts for 80% of all mobile traffic in the CIS region. As for Southeast Asia,

we decided to run classic Facebook ads campaign using newsfeed posts.

Solutions

In a short period of time, we have pushed Link to the top 20 networking apps in Russia and

achieved total domination in the Philippines region. Using advanced targeting techniques we

were able to identify the right audience and drive stable volume which led to a 31.7% (Russia)

and 17,8% (Philippines) increase in revenue per user.

Results

AVERAGE CPI

0,60

INSTALLS DELIVERED

100K+

KEY MARKETS

RussiaPhilippines

LINK

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