moaconcept...the summer, the iconic sneakers models glow with metallic details, sequins, holographic...

moaconcept

COMPANY PROFILE

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moaconcept

1. WHO WE ARE

2. OUR STORY

3. WHAT “ARTS” MEANS TO US

4. OUR MISSION

5. PARTNERSHIP AND LICENSING

6. MOACONCEPT IN NUMBERS

7. OUR PEOPLE

8. PRODUCTION

9. COMMUNICATION

10. DISTRIBUTION

11.

12. BRAND

13. COLLECTION MASTER OF ARTS

14. PLAYGROUND

MOACONCEPT FOUNDATION

COLLECTION

INDEX

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Moaoncept is a collaborative project

conceived by a group of young Italian

designers. Art is our raison d’être.

We believe in powerful evolution

through creativity.

Moa Concept combines artistic

inspiration with an awareness of the

current luxury market.

The dialogue between consumer and

creator is integral to the MOA

concept; we create products that

inspire our customers to seek

adventure and actively engage with

the world around them.

WHO WE ARE

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1.

Based in Florence, the Moaconcept is

imbued with an innate sense of Italian

sophistication and style, but led by

an international mindset.

We lead by example, demonstrating

new ideals and presenting a fresh

way of thinking, but we are not

esoteric or inaccessible.

MOA Concept welcomes the

collections Master of Arts and

Playground, both of which are

produced and distributed by

Fashiongate srl.

2.

WE ARE BORN IN 2013

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OUR STORY

The history of Moaconcept starts in Florence in

2013 with the encounter of a group of young Italian

designers with different international experiences

and with a great passion for art and design.

Master of Arts represents the historic brand

created in 2013, with which the company begins

its development path.

In 2015 the company settles an agreement with

Disney and starts living a a phase of continuous

growth, thanks to its creativity in reinterpreting the

iconic Mickey Mouse in its shoes.

Considering the development, the company starts

structuring at an organizational level and in 2018,

creates the Playground line in order to meet the

market demand of the younger audience.

In 2019 another important agreement is settled

with Warner Bros and the Looney Tunes license is

signed.

3.

7

WHAT

MEANS TO US

“ARTS”

We love art in all its expressive forms,

particularly those which are new, niche and

unconventional.

We have teamed up with young,

independent artists to express their

creativity through the eyes of the

Moaconcept brand.

Mr. Thoms, Joachim and Tv Boy are the first

street-artists with whom Moaconcept has

created original capsule collections.

Past collaborations include visual artist

Moneyless, who created original stage

backdrop art for the Mengo Festival 2018

and a project with King Rusto, who created

artwork for the Playground stand at Pitti

Uomo 2019.

For FW19/20, we have collaborated with

Studio Pandi, a small independent design

studio, on a limited edition shoe. #artbringsustogether

4.

Change is what happens when ideas come together.

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OUR MISSION

Our mission is to inspire, educate and encourage those who dare to be unique and independent.

We celebrate self-expression and create products that embody art and creativity.

We design for people who aren’t afraid to think outside of the box and actively live in the moment, rather than observing from the outside.

5.

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PARTNERSHIPS AND LICENSING

We approach all we do with a

collaborative mindset.

From collaborations with upcoming

street artists, to our award-winning

Disney licensed project, we are

inspired by sharing creative ideas.

Disney represents the historic

collaboration of Moaconcept.

In 2016, we were awarded

Disney Licensee of the year.

Since 2015, our Disney

collaboration has resulted in

sales valued at over 6 million.

We launched our collaboration

with Swarovski for Fall/Winter

2018, in which we presented a

collection of limited edition

crystal embellished sneakers.

In 2019 an agreement was

signed with Warner Bros.

The first collection inspired by

the iconic characters of the

Looney Tunes family was born

in the 2020 spring / summer

season.

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Master of Arts / Disney

spring/summer 2019

Master of Arts / Swarovsky

spring/summer 2019

Playground / Looney Tunes

Fall/winter 2019-2020

6.

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MOACONCEPT

IN NUMBERS

Our in 2018

increased by 19%.

EBITDA In 2017/2018, our

growth turnover

increased by 20%.

60% of our turnover is

Italian based, with the

remaining 40%

split across the globe.

We are currently stocked

in

worldwide.

50 countries

Neverthless the market

contraction, the company has

been gradually growing since

2013, expanding its presence

also in foreign countries

(especially thanks to licences

and collabs) and establishing

as a solid and healthy

company.

We are endlessly inspired by the people around us, from our design and

marketing team to the unfailing dedication of our operations staff.

Headed up by CEO, Matteo Tugliani, we believe in a holistic approach to

collaboration; we are united in our values, ideologies and most

importantly, our love of art.

We are proudly inclusive and uphold a perspective that is authentic and

relatable. Cultural diversity is in our roots and seek to represent our

people, both staff and customers.

OUR PEOPLE

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7.

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Matteo TuglianiCEO

Nicola Artegiani

SHIPPING

CUSTOMER

SERVICE

Manager

Assistant

Andrea Puccianti

Pamela Maccherini

ADMINISTRATION

Enrico PietrelliOPERATIONS

MARKETING

COMMUNICATION

STYLE

DEPARTMENTCOMMECRICAL

DIRECTOR

Giulia Cencetti

Cecilia Finocchiaro

Italy

Foreign

Ilaria Crini

SALES

Marta Valtorta

Ginevra Netti

Carolina Miceli

Marketing Manager

Communication Manager

Federico Lomys

Elisa Zanetti

Production Manager

Junior designer

Product technician

Melissa Rossetti

Jacopo Vita

Andrea Ruggeri

Moaconcept uses internal and external

collaborators, who define a functional and

dynamic structure.

PRODUCTION

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8.

T h e

procuction of

Moaconcept collections

is split between Italy and

Indonesia. Italy is home of our design

studio, where modelling, research and

development take place. Production of

our collections takes place in Indonesia

and China. We were proud to harness

the advanced technology found in our

indonesian factories which specialise in

sneakers production. All product are

subjected to a high level of quality

control, including the

“100.000 steps

test”.

COMMUNICATION

9.

Communication is key to the continued

growth of Moaconcept. Equipped with a

deta i led unders tand ing of our

consumers, we employ both proven

advertising tools and new digital

communication methods to strengthen

our image and identity.

We understand our audience’s need to

consume culture and their openness to

new ideas, both political and societal,

which are reflected in all aspects of their

life.

We understand the social-first approach

to purchasing, which is why our

dedicated team are focused on our

growing social networks and growing

the new e-commerce plat form,

www.moaconcept.com .

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In 2018, Moaconcept has been the

official sponsor of Emma Villas, the Siena

volleyball team competing in the Italian

national A1 championship.

We have an established and growing

presence in the industry and faithfully

attend the main trade shows worldwide

including Pitti Imagine Uomo, Premiere

Classe Paris, Premium Berlin, MICAM

Milan.

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Filippa Lagerback / Tv presenter Matilde Gioli / Italian actressGreta Scarano / Italian actress

COMMUNICATIONS | testimonials

10.

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DISTRIBUTION

Moaconcept is distributed in the finest boutiques and

department stores internationally, with current stockists

located over 50 countries.

Stockists include:

FLOW RUN, Firenze

HARVEY NICHOLS, Londra Edimburgo, Hong Kong

KADEWE, Berlino

LA RINASCENTE, Milano, Roma

LE BON MARCHE, Parigi

LEVEL SHOE DISTRICT, Dubai, Abu Dhabi

SUGAR, Arezzo

TSUM, Kiev

11.

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www.moaconceptfoundation.com

[email protected]

Https://www.instagram.com/moafoundation/

MOACONCEPTfoundation

Asia Sbrugnera winners at Body diversity contest

Moaconcept Foundation O.N.L.U.S. was born in 2018.

Our project has social utility goals in the field of

environmental proposing and carrying out training,

research and the dissemination of cultural and artistic

activities in general.

The Foundation, in particular, wants to become a platform

that supports Art and creativity, innovation and design,

and wants to help new artists and new expressive forms

to emerge.

We do believe Art is a knowledge engine and therefore an

endless source of inspiration for everybody. Art can

improve our perception of the world, open our mind and

enhance our attitude to change.

Art not only inside museums, but everywhere, outside the

common paths. Art also in the streets where it can add

value to places and thus people.

Body diversity contest

Firenze 12 giugno 2019

Moaconcept is divided into two lines that interpret the Made in Italy tradition in a modern key, thanks to a team of

Italian designers, who create products with a contemporary taste and innovative design.

Much like the art world from which it takes its inspiration, collections is multifaceted. The different elements of

the collections are held together by a singular vision and set of values which are interpreted into the individual

collections, Master of Arts and Playground, and just lunched brand foundation.

BRAND

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12.

A brand with two identities

MASTER OF ARTS

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The Master of Arts collection is aimed at an audience of 30+

years. Best described as passionate art lovers who are

inspired by creativity, they are innovators, trend-setters

or even groundbreaking forward thinkers. Instead,

they admire talent and incorporate art into their

lifestyle by the means of museum visits and

exhibitions.

T h e

Playground

audience are

y o u n g e r i n a g e

range, established as

between 20-30 years. These

individuals are excited and

passionate about art that happens

beyond museum walls; an example of this

may be street art or performative art. They are

dreamers, free thinkers and want to be recognised as

individuals.

13.

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COLLECTIONS

Master of Arts is the historical line of

Moaconcept.

The collections are divided into:

Main, Disney and Kids.

MASTER OF ARTS

Main collection is renewed season after

season and original and trendy men's

and women's sneakers.

The designs and patterns that cover the

uppers are always innovative and so are

the details that finish the shoes, never

left to chance.

Whether it's a patchwork embroidery, an

elastic band, a particular fabric, Master of

Arts always manages to stand out while

remaining a versatile everyday shoe.

MASTER OF ARTS

MAIN

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MASTER OF ARTS | MAIN | fall winter

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DISNEY

MASTER OF ARTS

Disney collection continues to pays

tribute to the king of comics, Mickey

Mouse also in the SS19 collection. For

the summer, the iconic sneakers models

glow with metallic details, sequins,

holographic prints and fluorescent

accents.

Animalier print (leopard and snake) is

also a key feature, adding to the

sneakers a trendy vibe.

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MASTER OF ARTS | DISNEY | fall winter

MASTER OF ARTS

The coolest models and prints of the

Moaconcept collection, now also for the

little ones, with Kids collection.

From the irresistible models created in

collaboration with Disney, through our

iconic insect embroidery, to the street-

style inspired models, thus creating a

line of baby shoes that combine comfort

and style.

KIDS

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MASTER OF ARTS | DISNEY | fall winter

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14.

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COLLECTIONS

Playground was born in 2018 to

respond to the tastes of a younger

audience.

The collection with a street urban

flavor is joined by the Looney Tunes

line starting from the Spring /

Summer 2020 season.

Street, skate, vintage

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Young and fun, the Playground collection

cames from a clear street and urban

inspiration.

Sneakers for men and women that recall

the world of skateboarding, combined to

the unmistakable attention for details:

vintage effect soles, laminated materials,

glitter, paillettes and pop leather inserts.

PLAYGROUND | spring summer

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SHOWROOM MILANO

Via Archimede 4/6 – Milano (MI)

tel. +39 02 36581933

SHOWROOM FIRENZE

Via Meucci 19 - 50012, Bagno a Ripoli (FI)

tel. +39 055 6461788

http://www.moaconcept.com

[email protected]

CONTACT

MASTER OF ARTS

https://www.instagram.com/moa_masterofarts/

Https://www.facebook.com/moaconceptofficial/

https://it.pinterest.com/moaconcept/

https://www.instagram.com/playgroundflorence/

https://www.facebook.com/playgroundflorence/

https://www.moaconceptfoundation.com/

[email protected]

https://www.instagram.com/moafoundation/

PLAYGROUND#FLR

MOACONCEPT FOUNDATION

SOCIAL

moaconcept

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moaconcept...the summer, the iconic sneakers models glow with metallic details, sequins, holographic...

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