mmullin_sample_co_portfolio_lo

MAY MULLIN creative strategist

m | 917 945 3672@ | mmullin{at}rmlco.com n | www.linkedin.com/in/maymullin/

interactive & commercialVERIZON NETWORKFLEET 30

36SKYY VODKA

mbrace | MERCEDES-BENZ 26

contents

contents 3

branding & identity@home THE MAGAZINE BY YPSM 4

10VERIZON (VERIZON TELEMATICS)

DASANI DROPS 18

branding & identity

at home the magazine by ypsm

04

You might have noticed: The South is getting a lot of attention lately – attention for our food, our culture, and our booming creativity. The South is hot. But we've always known that. We see it every day, as we travel the region searching for the best new restaurants, the most gorgeous homes, and the most jaw-dropping gardens.

We live the South 24/7. So today we’re launching at home the magazine by ypsm to bring you more – more stories about emerging trends, Southern proprietors of style, and the insider scoop on what we're talking about in the hallways of Southern Living.

What to expect? To start, you’ll get inspiration and tips for your home and gardens. Each month we'll feature a “Southern Must Have.” That is, if you want to know what’s hot in the South, we will let you know.

latest trends in OUTDOOR LIVING

5Great gardens for small spaces

DECK or patio?

ISSUE NO 1 MAY 2013

ISSUE 01 MAY

Great Garden for Small Spaces How to Properly Maintain Your Swimming PoolDeck or Patio? The Latest Trend in Outdoor Living The Dog Days of Summer

Make Your Trees Thrive

WelcomeThere’s nothing more charming than Southern hospitality. With that in mind, we’re always looking for sweet ways to welcome new neighbors.

Enjoy nonstop color all season long with these container gardening ideas and plant suggestions. You’ll find beautiful pots to adorn porches and patios.

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Table of contents 5

50

19

35

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46

COMPASS: ISSUE NO 1 MAY 2013

DISTRUBITION CENTERYellow Pages250 Marietta St, NWMarietta, Georgiaxxx xxx xxxx

SWIMMING POOL

OUTDOOR LIVING

EASY & MUST–HAVES

BACKYARDS & LAWNS

QUICK AND BASIC

PEST–FREE

GARDENS & CURBGARDENS & CURB

How to Properly Maintain Your Swimming Pool

The Latest Trend in Outdoor Living

Your Ultimate Personal Sanctuary

Water, Water (Features) Everywhere

A Super–Easy Garden Bed

Are Your Trees Safe?

Great Curb Appeal

Quick Updates for Your Landscaping

Getting to Know Green Pest Control

A Super–Easy Raised GardenA Super–Easy Raised Garden

10 Questions to Ask a Swimming Pool Contractor

Outdoor Entertaining Ramps Up

Deck or Patio?

What Type of Fence Is Best for You

The Perfect Lawn

How to Make Your Yard Kid–Friendly

8 Lawns Must–Haves

The Dog Days of Summer

Basic Landscaping Maintenance

The Best Shrubs for Maintenance–Free Landscaping

Landscaping for the Birds...

The Pest–Free Yard

Great Gardens for Small SpacesGreat Gardens for Small Spaces

branding & identity


07

MONTHLY MAGAZINE RELEASElogo branding | editorial spreads | advertising within magazine

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

How to properly maintain your swimming pool

A step–by–step guide to enjoying your pool

through Labor Day and Beyond.

step oneSKIM THE SURFACE OF THE POOL WITH A NET

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step threeREMOVE DEBRIS FROM

THE PUMP BASKET

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step twoBRUSH THE SIDE AND BOTTOM OF THE POOL

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step fourVACUUM OUT THE POOL

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step fiveCHECK THE CHEMICAL LEVEL OF THE WATER

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SPRING EARLY SUMMER MID SUMMER LATE FALLMARCH -JUNE JUNE - JULY JULY - SEPETMBER SEPTEMBER - DECEMBER

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Summer Pool Guide

Design • installation• Maintenance404.234.0000

www.brownspools.com Since 1974Brown’s Pools & Spas

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Hilltop Pools and Spas, Inc.Custom grottos, slides, eco select smart phone & chemical control features. Residental & custom commercial concrete pools. New builds & renovations.

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one two three four five

“You don’t need a big backyard to create a garden that’s sized just right.”

Make the most of your space. Light matters. Get good dirt. Choose your crops wisely.

Want to grow organic food in your own yard- but don’t know where to start?

If you haven’t put a shovel into the soil of the site you are planning to garden – give it a try.

Container GardeninG

orGaniCS For BeGinnerS

SoiL teStinG

Think you gotta have a farm or even a large yard to grow enough fresh fruit, vegetables and herbs to feed your family all summer? You’d be surprised how much food you can get out of the smallest of spaces – even when you live in an urban high-rise. From innovative vertical gardening systems to hanging pots and easy-access planters, these 12 small-space gardening solutions make homegrown produce possible no matter how tiny your outdoor space may be. 1. Flowers always make a home seem more welcoming. Adorn your entrance with

assorted annuals and perrenials to keep color year long. Petunia, Snapdragon, Lily-of-the-Nile, and ‘Gertrude Jekyl’ roses are great additions.

If you have a small space beetween your house and the street, try putting a low fence in front. It gives the illusion that your house is farther from the street than it really is, and it also makes for a great space for planting flowers and vines.

2. Plant Rambling VinesClematis is one of the showiest vines we have. It offers blossoms of blue, purple, red, pink, or white. Grow them on a fence,

on a trellis, or in a container. Or let them scramble over shrubs and perennials.

3. Deer-Proof Your GardenTo keep your flowers from being gobbled up by deer, choose flowers that people find glorious and deer find disgusting. Choose perennials like butterfly weed, globe thistle, ‘royal red’ butterfly bush, or purple cornflower. Find these at garden centers, and plant them in well-drained soil. for a great look. Try ‘Crystal Fairy’ rose for height, lamb’s ears for texture, and ‘Butterfly Deep Rose’ pentas for color.

4. Add dimension to your yard with elevated planters and hanging baskets. It creates a sea of beautiful color. Plants love the good drainage and aeration that raised planters provide.

Basket Planting GuideEach basket should contain three types of plants-a “spiller” (something that hangs down over the edges) like begonias and variegated sage, a “filler” (something that mounds and fills in) like Kong coleus, and a “thriller” (something that is tall and eye-catching for the center) like purple cordyline.

Great Gardens for small Spaces

“New warm–weather flower colors and new hybirds will be in the garden soon.”

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61

Having a simple grill in the yard is so last year. Full-blown kitchens with a grill built-in as well as spaces for prep, seating, and keeping drinks cold comprise today’s must-have space.

From outdoor kitchens to lighted patio furniture, what Atlantans are taking about this summer.

latest trends in OUTDOOR LIVING

kind of about creating a unified space between inside and outside - so that you can’t tell so much where the one space ends and the other begins.”

MSN notes that in the last year, “48% of 600 residential architecture firms surveyed reported that upscale landscaping” is on the rise. “Experts give many reasons, but the upshot is the same: “When you extend your living space outside, sud-denly you have so much more space for living in general. And comfort isn’t the only benefit. If you want to raise the value of your home, start thinking about ways to add structural interest and comfort to your backyard, patio, deck, side yard - you name it. ” Erasing the barrier between indoors and out.”

Today’s outdoor spaces “have become a tricked-out extension of the indoors”, said HGTV. “The new outdoor room features luxurious features, beautiful fabrics and treatments to make outdoor space as well-appointed as indoor.”

MSN notes that while year-round outdoor living used to be reserved for “warm climates like the South and Southern California…it’s no longer limited to those places.”

Looking to focus your outdoor efforts (and your budget) on one area in particular? The obvious place to start is the…

Gone are the days when people only venture into the backyard to water the plants or clean up after the dog. Today, homeowners see their yard as an extension of the inside of their home, and they are increasingly willing to spend money on converting their backyards into comfort-able living spaces if it means they can spend more time there.

The trend of outdoor living shows no sign of slowing down, and, in fact, homeowners are only getting bolder about the features they want (and what they are willing to spend for them).

“Fireplaces, kitchens, dramatic al fresco ‘living rooms’ that go way beyond yester-year’s uncomfortable patio furniture - the transformation of the American yard is a long-simmering trend that’s really taken off in the last two years, said MSN. “It’s

TOP TRENDS IN BACKYARD LIVING SPACE

4outdoor Kitchen

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In the ideal outdoor living room, MSN sees a move from a more “utilitarian” space to one that is “more like the indoors.” Think ottomans, televisions - all sorts of creature comforts normally found in your living room. SunBrite TV and Mirage Outdoor Concepts both sell flat-panel LCD televisions designed specifically for the outdoors... with all-weather construction that allows them to withstand rain, dirt and extreme temperature ranges.”

All-weather living room furniture, once a specialty item, can now be found every-where from Pottery Barn to Home Depot. Ask MSN and they say that the appeal of today’s outdoor spaces is, in large part, because of this furniture. “We’re using a lot more upholstered furniture outdoors... with more interesting fabrics that can stand up to outdoor use. They have more of the feel of a cotton yet they’re weatherproof, for

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BRAND 03 XXXNunc neque sapien, vulputate id pharetra at, mollis id tellus. Sed tristique, mi in sagit tis commodo, lectus ligula ultricies neque, ac fringilla leo eros sed leo. Sed puruquiss ipsum, interdum eu volutpat non, convalllis ut lectus. Donec mauris purus, porta ut

dictum gravida, ultricies quis nunc. Nullam accumsan luctus metus, luctus aliquam dui lobortis in. Sed sodales odio non sem porta ultrices.

BRAND 04 XXX Donec tempor tincidunt augue eget male suada. Donec aliquet facilisis feimentum. Suspendisse sollicitudin tristique ali-quam. Curabitur eleifend velit nec lacus posuere vitae bibendum tellus hendrerit. Morbi leo arcu, auctor et pellentesque nise acques, hendrerit in eros. Aliquam tristique lacus in ligula Lorem ipsum

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Nautical Items for the Table

the most part.”

Staying comfortable is also about tempera-ture control. For warm climates, ceiling fans can be mounted on your patio cover to help circulate air. Likewise, a heat lamp can help keep you toasty on cool nights. Or, you could buy into our next trend...

Fire Features Built-in fireplaces and fire pits offer attrac-tive, comfortable, romantic ways to enjoy your outdoor space no matter the season. “The real breakout stars of the (recent) American Society of Landscape Architects (ASLA) survey are fire pits and fireplaces at 97% popularity,” said HGTV.

Agrees MSN: “Outdoor fireplaces also are increasingly popular as centerpieces. Even in the South, they can extend the outdoor season by taking the chill out of a late-

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latest trends

4

“This summer fabulous outdoor lifestyle for your everyday needs.”

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3

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Listing Contact

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Advertisers index

00 Metro Landscape Inc

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00 Metro Landscape IncCome inWhat to expect? To start, you’ll get inspiration and tips for your home and gardens, Each month we'll feature a Southern Must Have. That is, if you want to know what’s going on in the South. If it's hot, you know.

branding & identity


08

MONTHLY MAGAZINE RELEASEeditorial spreads

branding & identity

verizontelematics

10

Empower. Enable. Connect.

Verizon Telematics is delivering the next generation of vehicle information-based technologies and services – today. Their patented systems allow complete connectivity to any vehicle with safety and security as the beginning. What differentiates Verizon Telematics from others is their broad portfolio and implementation of services. Each is designed to significantly improve vehicle and customer relationship management potential while greatly reducing costs. Whether in the business of automotive manufacturing, dealer operations (Mercedes-Benz mbrace® and Volkswagen Car-net®), fleet management (Verizon Networkfleet) or affiliated services such as insurance or car rental (State Farm® Drive Safe and Save™ with In-Drive®), Verizon Telematics maps the fastest road to greater efficiency and revenue.

With intuitive and easy-to-use services, Verizon Telematics connects you to what you need, whether it's a coffee shop in Chicago, an ambulance in the middle of nowhere or the latest e-mail in your inbox. By offering a comprehensive suite of services to consumers, OEMs and dealers, we are able to tailor our offerings to the distinctive needs of our partners and personalize the connected experience for customers.

branding & identity

environmental 11

Hallway and Lobby Posters Campaigndesign | production | press check

branding & identity

dasani drops18

Taste has always been a matter of preference. Traditional delicious flavor has some competition. DASANI DROPS is taking over deliciousness and putting flavor at your fingertips. There’s a new path to refreshing flavor and DASANI DROPS is showing us the way.

Starting Fall 2012, DASANI, America’s No. 1 favorite water brand, will give people across the country the power to create their own personalized taste experience by putting flavor at their fingertips. DASANI DROPS will be packaged in a squeezable 1.9 fluid ounce bottle with a flip-top cap – perfect for those on the go. Each bottle provides value by offering 32 servings per container.

Hydration is an important component of an active, healthy lifestyle, and DASANI DROPS offers a new twist on the water-drinking routine. With four mouth watering flavors including Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry, DASANI DROPS is sure to enhance the experience of drinking water for those seeking to enliven the everyday.

Crisp, refreshing still life product imagery gets a conceptual twist as it’s placed with iconic food packaging to communicate the feeling of delicious flavor. Who cares if the glass is half full or half empty, as long as it tastes great! See, your taste buds have you outnumbered about 10,000 to 1 and they’re screaming for you to add a little wild to your water.

DASANI DROPS. Drop Into Delicious. Dropping Nationwide In October.

Every bottle is bursting with tongue-twisting tantalizers sure to turn your taste buds into your best buds. So go ahead and fill your world with flavor and dial up delicious.

branding & identity

ad campaigns

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drop in delicious®

natural fruit flavor

drop in delicious®

natural fruit flavor

branding & identity

environmental 21

branding & identity

point of sale22

branding & identity

media24

VIDEO: Her hand begins to peel the fruit. SUPER: Drop into delicious

VIDEO: Open on a delicious vibrant lemon being peeled by a woman’s hand. SUPER: Fanatic for flavor?

Fanatic for flavor?

VIDEO: As the peel unwinds, a DASANI DROPS bottle is revealed.SUPER: And water wins

Drop into delicious

VIDEO: The peel is completely removed and the woman picks up the bottle of DASANI DROPS and adds it to a bottle of DASANI waterSUPER: H2O Yeah!

H2O Yeah!

VIDEO: Pull back to reveal DROPS bottle wrapped in a lemon twist next to a flavored bottle of DASANISUPER: Add Wild to Water.

Add Wildto Water

VIDEO: Push in on the DASANI bottle. The woman garnishes the bottle, now filled with brightly colored liquid. SUPER: new DASANI DROPS

new

“UNPEELED” video: 15 sec. storyboarding

branding & identity

site takeover25

Open on a lemon peel and messaging. The peel starts to unravel revealing a DASANI DROPS bottle.

Peel continues to unravel and new messaging appears with bottle lineup. Rich media pink lemonade site takeover.

PINK LEMONADE site takeover production

PINK LEMONADE rich media takeover production

Mercedes-Benz mbrace can make any trip easier, more productive and more enjoyable. It brings the Internet to your dashboard. Connects you to your car from your smartphone or computer. And brings you a world of convenience and security.

Dealer SupportDealer Support: 1 877 826 6319 Hrs: M-F 8am–8pm ET, Sat 9am–6:30pm ET

CuStomer SupportCustomer Support: 1 866 990 9007 Hrs: 24 Hours a Day

www.mbusa.com/mbracembrace Subscribers: mbrace.mbusa.com ( only through Owners Online)mbrace Mobile App: Available on iTunes® and Google Play™

ask me about mbrace

6 Month Trial

Available3 Month

Trial Available

“mbrace: TELEMATICS SERVICE” facebook social media ads | business card | CPO window clings

interactive & commercial

print27branding & identity

mbraceMercedes-Benz

26

FACEBOOK SOCIAL MEDAI ADS:LEFT: Safety & Security - Automatic NotificationRIGHT: Mercedes-Benz Concierge

CONTACT CARDS: Dealer & Customer Support Business Card WINDOW CLING 3X4”: 6 months new vehicle mbrace generic | 3 months Certified Pre-Owned Vehicle

LeT mbrace show you The wAy.

Send directions to your COMAND® navigation system from your smartphone or computer.

send2Benz™

LoCK IT FRoM youR PoCKeT.Lock and unlock your Mercedes-Benz from

your smartphone – only with mbrace.

Remote Door Lock/unlock

VALeTs neeD BounDARIes.Valet Protect sends a text message if your

Mercedes-Benz leaves a virtual zone.

Valet Protect

eVeR FoRgeT wheRe you

PARKeD?Locate your Mercedes-Benz on a map with

the mbrace Mobile Application.

Vehicle Finder

An eVenT CooRDInAToR FoR youR LIFe.

Get white-glove personal assistance by pushing the i-Button or with the mbrace

Mobile Application.

Mercedes-Benz Concierge

BeAuTIFuLLy DesIgneD. CRITICALLy

engIneeReD.Automatic Collision Notification – the most important

feature of mbrace we hope you’ll never need.

safety & security

“STAY CONNECTED-WHEREVER YOU ARE.” poster in Mercedes-Benz dealrships


environmental 29

“mbrace TELEMATICS SERVICE KEY FEATURES” window clings 4x6” blue = basic features | orange = upgrades


print28


verizonnetworkfleet

30

Networkfleet offers GPS fleet management solutions to help small to medium- sized businesses, enterprises, and government agencies better manage vehicles and assets. A division of Verizon Telematics, a leader in next-generation connected services for the automobile, insurance, and healthcare industries, our solutions provide the accurate, timely data needed to make smart business decisions.


website32

“INCREASE PROFITABILITY” 9 pages telling small business to calculate their savngs by using Verizon Networkfleet

MICROSITE: Increase Profitablilty for small fleets.LAPTOP: Promo Access


rich media34

“WEB BANNERS” 5 campagins that were launched simatianeouly$1 a Day | Calculate Savings | Gas Savings | Profitability | Vehicle Health

“LANDING PAGE OFFER | EMAIL | PRINT AD” 5 campagins that were launched simatianeouly$1 a Day | Calculate Savings | Gas Savings | Profitability | Vehicle Health


collateral35

an email over a ROI calculator page

landing page

print ad

RECEIVE A DEMO. CALL 877.245.8675or, to get more info visit www.PumpSavings.com/Demo

AT THE PUMP

SAVE BIG BUCKS

Business Vehicle Tracking fromVerizon Networkfleet

With gas prices near all-time highs, controlling fuel expenses is more important than ever. Networkfleet can help you lower fuel consumption by reducing speeding, excessive idling, and other inefficient driving habits. It also helps you to improve routing, keep engines running smoothly, and prevent unauthorized vehicle use. Reducing fuel usage by even a small percentage can save you big money. Get Networkfleet and put more money in your pocket and less money in your gas tank.

Decrease Fuel Usage With Networkfleet


SKYYvodka

36

Passion for Perfection campaign condenses SKYY’s 20 years of innovation, quality and style into a 60-second commercial. To create its first TV spot in its 20-year history, the 20-years old brand has teamed up with ad agency Lambesis, digital studio Digital Domain and its commercial production arm, Mothership.

“The aesthetic is both organic and sleek where inspiration is drawn from some of our most memorable film work and modern architecture to create digital environments that captured the brand’s essence and took the piece somewhere beyond the imagination, yet firmly grounded in the attributes that have made SKYY one of the most recognizable brands in the world.”

All together, the video featuring a shining glacier leading to a high-tech modern distillery. Young workers are shown operating futuristic machinery, which produces the premium vodka. The film is shot with minimal live action and it’s 100% digital and set to the Polyamorous Affair’s dynamic track ‘White Hot Magic,’ to create an underlying seductive vibrancy that celebrates the iconic cobalt blue SKYY Vodka bottle with a premier and accessible vibe.

"Passion for Perfection." The campaign is the living embodiment of SKYY's essence and proprietary distillation process–a perfect balance of sleek, modern style and an obsessive desire for quality.


SKYYvodka

38

“PASSION FOR PERFECTION” video: 15 sec. storyboarding / photoshoping

“PASSION FOR PERFECTION” billborad


environmental 39


digital40

“SEXY PROCESS”site takeover production

DISTILLERYhulu banner | facebook app | global grind rich media production


digital41

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Documents

swimming pool deck

pool wit

small spacesgreat gardens

small spaces branding

pestfree yard great

small spaces deck

hallways of southern

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