mmb profile presentation
DESCRIPTION
Medical Market Bridge corporate profile presentationTRANSCRIPT
Bringing Your Medical Device Into International Markets
MMB is an efficient BRIDGE for SELLING YOUR PRODUCTS in INTERNATIONAL MARKETS
at a NO-RISK MODEL
MMB Overview
An international marketing, sales, business development company that acts as a bridge for innovative medical devices manufacturers, & rapidly brings their technologies to market success.
Our goal is to place your technologies at the international forefront
of your market segment – effectively, efficiently, and rapidly.
MMB offers international sales, marketing, business
development, in-market presence & distribution management.
MMB Strategy
Innovative solutions
Product clusters
Understanding of clinical, strategic, discipline
factors
International Marketing
Territory, market coverage
Local country manager
Familiarity of market & key players
Local implementation of international strategy
Sales
MMB Clients
Med-Tech Manufacturers : Seeking for new markets
MMB act as your sales & marketing arm out of your home market
We strive to make sure you achieve strategic goals
We maximize sales potential
The Marketing Dilemma
• What is the market size?
• How to choose target markets?
• What are the obstacles in the specific market?
– Regulation
– Reimbursement
– Purchasing mechanisms
• What type of presence in the market is favourable –
Direct or distributing companies?
• How to choose a distributor?
• How to manage a diverse distribution network?
• How to set optimal marketing goals?
• International marketing activities – conferences,
communications, KOL relations
Market Analysis
Market characteristics& obstacles
Distributors selection& management
Marketing management
The Marketing Dilemma
• What is the market size?
• How to choose target markets?
• What are the obstacles in the specific market?
– Regulation
– Reimbursement
– Purchasing mechanisms
• What type of presence in the market is favourable –
Direct or distributing companies?
• How to choose a distributor?
• How to manage a diverse distribution network?
• How to set optimal marketing goals?
• International marketing activities – conferences,
communications, KOL relations
Regulatory ApprovalsReimbursement issuesPurchasing Mechanisms...
MMB answers the marketing dilemma
Market Analysis
Market characteristics& obstacles
Distributors selection& management
Marketing management
MMB Solutions
Country Managers:
In-market presence
Distributors management & collaboration
Local implementation of marketing strategy
Commitment for client success
Product Cluster Manager:
Deep knowledge of the products and clinical issues
Understanding of strategic targets
Delivering product strategy to international markets
Current Country Coverage• Austria
• Belgium
• Central Europe
• Denmark
• Eastern Europe (partially)
• France
• Germany
• Holland
• Italy
• Ireland
• Norway
• Portugal
• Spain
• Sweden
• Switzerland
• UK
• India
• Israel
• Brazil
• Australia
• New Zealand
• Korea
• Philippines
MMB Collaboration Process
MMB
collaboration
kick-off
Manufacturing
company
product &
strategy
presentation
Market
potential
assessment
MMB action
plan
Distribution
agreement
Sales &
distributor
management
Additional servicesMarCom; Conferences, Exhibitions, CommunicationsNew investors relations
Parallel multimarket penetration
Risk minimizing compensation model
Professional in–market managers
Effective marketing channels
MMB Solutions
Thank you